Brainshark - Using Video to Improve Demand Generation and Sales Enablement


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The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople. In this session we’ll show you how leading companies are using video to clearly demonstrate their value, drive successful demand generation campaigns, train their sales reps and partners, and help close more business.

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Brainshark - Using Video to Improve Demand Generation and Sales Enablement

  1. 1. Using Video to Improve Demand Generation and Sales Enablement Andy Zimmerman, CMO Sept. 19, 2013
  2. 2. Brainshark On-Demand
  3. 3. Product Demos Recorded Webinars Customer Testimonials eLearning Modules TV Commercials Video Spectrum Informal Videos Recorded Presentations
  4. 4. Why Video?
  5. 5. Video Content is Core to Demand Gen & Sales Enablement Prepare Engage Advance Content
  6. 6. Prepare – Onboarding & Training Onboarding Sales Training
  7. 7. Engage – at All Stages of the Funnel
  8. 8. Awareness Thought Leadership Tips/Advice Humor
  9. 9. Awareness
  10. 10. Interest
  11. 11. Interest Event Invites Webinar Replays
  12. 12. Consideration Testimonials & Case Studies Product Demos
  13. 13. 40% Sales Productivity Improvement with Trackable Video Demos 800 hours of time doing live demos eliminated =
  14. 14. Close Proposals “Get Started” Guides
  15. 15. Renew Best Practices & Support Executive Briefings
  16. 16. Advance – Beyond the “Click” Viewing Details Who What When How long In what order What device Activity Poll answers Survey responses Quiz answers Branching Web links Attachment downloads
  17. 17. Alerts & Reporting
  18. 18. Brainshark Capabilities Prepare Engage Advance
  19. 19. Video Marketing & Sales Enablement Resources Brainshark Customer Video Examples:
  20. 20. Thank you! Time to Pick iPad Mini WINNER!