New Zealand | Engagement with SMEs (Katie Wellington)

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New Zealand | Engagement with SMEs (Katie Wellington)

  1. 1. THE BRIDGE BETWEENBUSINESS & GOVERNMENT 14MAR13
  2. 2. SMES HOLD AN IMPORTANT POSITIONWITHIN NEW ZEALAND• 97% of enterprises• 31% of all employees• 42% of the economy’s total outputSMEs in New Zealand: Structure and Dynamics 2010 - Ministry of Economic Development and Statistics New Zealand
  3. 3. BUSINESS.GOVT.NZ IS FOCUSED ON HELPINGTHEM SUCCEED “Doing business with government, and getting information from government, should be easy.”
  4. 4. WE’VE BEEN INFORMED AND INSPIRED BYOUR CUSTOMERS - SMES• We know the wants and needs of SMEs• We know that SMEs are very busy and feel overwhelmed• We know what keeps SMEs up at night• We know that SMEs always want clear information from a credible source Government has great credibility in ‘government matters’
  5. 5. WE BUILT OUR STRATEGY AND POSITIONINGAROUND THEM• We are a bridge between business and government• We package and demystify ‘government stuff’ We provide a single high-level source, a snapshot Where more than one agency has interest in a topic, we’ll combine it so it makes sense from the SMEs’ point of view We’ll use a conversational tone, and connect the dots between agencies
  6. 6. SOME OF OURTOOLS & PRODUCTS
  7. 7. WEBSITE
  8. 8. SOCIAL MEDIA• 6000 YouTube views• 4000 Twitter followers• 2000 Facebook likes
  9. 9. E-NEWSLETTER • 25,000 e-newsletter subscribers
  10. 10. MOBILE BUSINESS TOOLBOX- IPAD APP
  11. 11. BUSINESS PLANCOMPETITION• Key marketing initiative• Sponsors fund 60k of prizes and cash• Regions provide judges
  12. 12. OUR APPROACH
  13. 13. WE TAKE A ‘DESIGN THINKING & DOING’APPROACH TO OUR WORK
  14. 14. 1. FOCUSING ON THE THE NEEDS ANDCONTEXT OF OUR CUSTOMERS
  15. 15. 2. PRIORITISING ACTION OVERDOCUMENTATION
  16. 16. 3. EXPERIMENTING, PROTOTYPING EARLY,TESTING THROUGHOUT
  17. 17. THIS BRINGS HUGE BENEFITS FOROUR ORGANISATION• It de-risks the innovation process• It helps us to prioritise our effort and resources• We don’t waste money building things that we later find people won’t value• Because we collaborate with SMEs at every stage of the process, we get new learnings and ideas for breakthrough innovations
  18. 18. AND LEADS TO A GREAT PRODUCT FOR OUR CUSTOMERS • Multi award winning Netguide Best Website for Small Business, 2011, 2012 AUT Business Excellence award winner, Government, 2012 • Over 1 million visits in 2012 Visits 120,000 90,000Visits 60,000 30,000 0 Date
  19. 19. AN EXAMPLE:EMPLOYEE COSTCALCULATOR
  20. 20. WE INVOLVED SMES IN AN‘IDEA GENERATION’ SESSIONVoting – IdeationIdea mos likely to delight cus t tomersIdea mos likely to be approved by bus s t inesIdea that mos s t upports the strategy
  21. 21. WE INTERVIEWED SMES FURTHER,TO FULLY UNDERSTAND THEIR NEEDS
  22. 22. WE WORKED WITH SMES AS WE DEVELOPEDTHE FUNCTIONALITY
  23. 23. WE’RE HEADING INTO VISUAL DESIGN NOW
  24. 24. A FEW OTHERTHINGS WE’VE DONEIN THIS WAY
  25. 25. WEBSITE REFRESHCONTENT REFOCUSAND REALIGNMENT
  26. 26. ONECHECKSEARCH TOOL
  27. 27. COMING UP:COMPLIANCE ESSENTIALS TOOL
  28. 28. Katie.Wellington@Business.govt.nz
  29. 29. B-CAL CALENDAR

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