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This presentation is based on research from our recent whitepaper – The Millennial Opportunity: Marketing Financial Services to the Digital Generation. The whitepaper focuses on the Millennial Generation - or Gen Y - and how financial firms communicates to and about members of this generation.
Inside, we take a high-level look at the key findings from the whitepaper and three case studies from industry leading firms. The slide deck concludes with a set of recommendations for helping your firm market to Gen Y.