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2017 Monitor Awards Gold Winners: Brokerage

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This month, we are proud to present our annual e­-Monitor Awards, detailing the best features of online brokerage offerings and functionalities across six key areas: Core Product Offerings, Account Information & Performance Reporting, Equity Research & Quotes, Planning Tools, Alerts and Mobile Capabilities. Each category includes a distinct set of attributes and criteria that we use to grade and rank firms. Based on this review, conducted using our proprietary audit software and industry experience, we award gold, silver or bronze medals to those firms that excel. In this slide deck, we highlight the gold medal winners across all categories.

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2017 Monitor Awards Gold Winners: Brokerage

  1. 1. e-Monitor 2017 Gold Medal Winners
  2. 2. Corporate Insight provides competitive intelligence, consulting and user experience research to the nation's leading financial, health and education institutions. For more than two decades, the firm has tracked technological developments in the end-user online experience, identifying best practices in online financial services and investing, mobile finance, social media and other emerging areas. Corporate Insight offers subscription-based Monitor services in 15 verticals, including banking, healthcare and alumni relations, along with custom research, digital capabilities audits, special studies, user research and other consulting services. The firm helps its clients—including 70% of the financial services firms in the Fortune 500—to remain at the forefront of industry trends and improve their competitive position. About CI 2 Connect with CI
  3. 3. This month, we are proud to present our annual e-Monitor Awards, detailing the best features of online brokerage offerings and functionalities across six key areas: Core Product Offerings, Account Information & Performance Reporting, Equity Research & Quotes, Planning Tools, Alerts and Mobile Capabilities. Each category includes a distinct set of attributes and criteria that we use to grade and rank firms. Based on this review, conducted using our proprietary audit software and industry experience, we award gold, silver or bronze medals to those firms that excel. The gold medal is awarded to those brokerages that offer products, tools or website features that are innovative and extensive, meeting or exceeding all of the criteria we have established in a given category. The silver medal recognizes website offerings that provide strong value but suffer from a few small flaws while the bronze medal goes to those features that are imperfect yet maintain a distinct value or unique capability. In this slide deck, we highlight the gold medal winners across all categories. E-Monitor Awards 3 Connect with CI
  4. 4. Category Overview Promote Your Firm’s 2017 Monitor Awards! Corporate Insight is happy to assist all award-winning firms in promoting their honors. For more information, contact us at pr@corporateinsight.com. Core Product Offerings Account Information & Performance Reporting Equity Research & Quotes Planning Tools Alerts Mobile Experience
  5. 5. Medal Chart 5 Connect with CI Firm Medal Count Charles Schwab E*TRADE Fidelity Merrill Edge Merrill Lynch WM Morgan Stanley TD Ameritrade Vanguard
  6. 6. We focus on the four fundamental tradeable products—stocks, options, bonds and mutual funds—and the functionality of firms’ platforms as well as the range of account types they offer. First, we analyze the functionality and features of the trading platforms and then consider unique features and tools. We also evaluate the range of managed account types offered, noting the main benefits as well as the fees and minimums. Ranking criteria include trade ticket functionality and design, unique trading features and offerings, range of managed accounts offered and account fees, minimums and features. Core Product Offerings 6 Fidelity continues to outperform in the core product category, earning a gold medal for its comprehensive standard and floating trade tickets. The firm also offers five managed account options. © CORPORATE INSIGHT
  7. 7. Here, we analyze the availability and depth of account balance figures, positions, transaction details and account history. We evaluate firms based on the freshness of their information, the level of detail they offer, the flexibility they provide to customers in terms of customizing the display of this content and the overall usability of these features. We also consider account aggregation offerings as several leading brokerage firms have added this functionality in recent years. These services allow clients to gain a more holistic view of their financial picture in a single location as well as observe changes in their overall portfolios. Account Information & Performance Reporting 7 Fidelity retains its gold medal this year by continuing to provide a wealth of data on clients’ financials, including external assets. © CORPORATE INSIGHT
  8. 8. In this category, we examine equity research reports and ratings, stock screeners and stock quotes offered by brokerages in the coverage set. We consider the research content types, sources and providers and their overall findability. We also consider the usability, criteria flexibility, results and follow-up actions of stock screeners. We look at quote details and accessibility for both streaming and detailed quotes, noting floating quote bars or any ubiquitous tools on the private site. Strong research offerings and quote details allow investors to delve deeper into the decision to buy or sell shares of a given company. Equity Research & Quotes 8 Merrill Edge earns the top spot in this category, mainly due to its new Stock Stories feature, which organizes stock research into four different categories, providing a guided experience for investors to view stock profile information and learn about the impact it may have on their strategies. © CORPORATE INSIGHT
  9. 9. In this category, we assess the full scope of investment and financial planning tools, asset and portfolio analyzers and financial calculators offered by firms in our coverage group. Primarily, we consider the availability and findability of tools, the range of topics covered and the ability to import account information. We also analyze the usefulness and detail of the results. Ranking criteria include availability and findability of planning tools, integration of account information, depth of criteria and results, and range of financial calculators offered. Planning Tools 9 Fidelity continues to dominate this category, winning the gold medal for its comprehensive Planning & Guidance Center and highly useful portfolio analysis tools. It also introduced two new financial calculators to its platform this year. © CORPORATE INSIGHT
  10. 10. We introduce alerts as a standalone category this year because investors increasingly rely on receiving information in real time. This category focuses solely on news, research and security price alerts. We first look at the types of alerts offered by each firm and then focus on their findability, customizability and deliverability. We also consider the alerts’ email design. Alerts 10 Charles Schwab wins gold in this category by providing a wide range of alert types and allowing clients to set a significant number of alerts. The firm also stands out for its intuitive alerts center and detailed security price alert history as well as its email and text alerts. © CORPORATE INSIGHT
  11. 11. In this category, we examine the entire mobile brokerage experience, including overall design and navigation as well as account information, cash management features, help content, trading capabilities and research offerings. With the increasing popularity of mobile platforms, firms steadily introduce new functionalities and features as they work to give clients a seamless experience between the web and mobile sites. We focus solely on Apple iOS systems for this category. Mobile Experience 11 E*TRADE places first by continuing to offer exemplary account information, research and trading capabilities. The firm improved its cash management offerings this year, adding the option to deposit checks via image capture. © CORPORATE INSIGHT
  12. 12. 12 Connect with CI Analyst e-Monitor and Broker Monitor 646-876-7526 jshroyer@corporateinsight.com Jackie Shroyer Contact Us

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