Current economic environment forces companies to move towards coherent and rigorous management of the corporate reputation. A new role titled the Chief Reputation Officer has emerged, with the responsibility to develop strong and durable relations with the stakeholders.
During the last decade, we have been observing a change in the paradigm of power in the corporate world. We have entered an era that can be labelled “the economy of reputation”.
This new paradigm is characterised by the understanding that power belongs to stakeholders and that the importance of their recommendations is increasing.
Document prepared for Corporate Excellence – Centre for Reputation Leadership quoting, among other sources, the interventions of Anthony Johndrow, Managing Director RI US, Partner and Kasper Nielsen, Managing Partner of RI Responsible for North America in the fifteenth International Conference on corporate reputation, brand, identity and competitiveness held in New Orleans, May 2011.