Mass Media all media technologies, including the Internet, television, newspapers, film and radio, which are used for mass communications
the early 1800 - the first high-circulation newspapers arose in the eastern United States the 1840s - the first commercial electrical telegraph was developed, 1894 - cinema began to be a large-scale entertainment industry with the first commercial exhibition of film the 1920s - the first commercial broadcasts in the United States began
Mass Media The electronic The print media: newspapers, media: radio, magazines, books, television, films, pamphlets, catalogues, records, tapes, circulars, brochures, etc. etc.
1936 -the first television broadcasts for a mass audience began in Germany and UK 1948 - regular mass TV broadcasts in the United States began with a show hosted by Arturo Toscanini and starring comedian Milton Berle 1983 – the Internet appeared
Negative Sides shorten attention span distort body image work in conjunction with other factors to escalate obesity and other health problems create fear increase aggressive and anti-social behaviour dull sensitivity to the pain and suffering of others lower grades in school help to escape from reality narrow their mind
Positive Sides give latest news in a fraction of a second/ no distance and time barrier make communication easier provide with educational programmes reading newspapers increases reading habit and vocabulary provide with cheap entertainment increase logical thinking power, grasping of things involve in social issues, making and expressing their own opinion create a learning environment for kids
Mass Media are Useful for Education a huge scope of educational materials (programmes, films, articles, etc.) that can be used at the lessons the information acquired from media resources is emotionally coloured, acute, attractive and comprehensible for children media texts are multifunctional, integrate different subjects involve all the kinds of perception