Using social media in your job search

765 views

Published on

A presentation for the New York State Department of Labor on using Social Media in a Job Search. Well received.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
765
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Using social media in your job search

  1. 1. Using Social Mediain Your Job Search<br />
  2. 2. Introduction<br />This PowerPoint Presentation will be available at Cornerstone Solutions Websitewww.CornerstoneSolutionsofNY.com<br />
  3. 3. Agenda<br />What is Social Media and Why is it important<br />Touch on some Social Networks<br />Twitter<br />Blogging<br /> LinkedIn<br /> Facebook<br />Tips for using Social Media in Your Job Search<br />Promoting Yourself<br />Questions<br />
  4. 4. What is Social Media?<br />Wikipedia:<br /> “Social Media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”<br />Think . . . Business Cocktail Reception<br />. . . Without constraints of time or space<br /><ul><li>We meet people and start conversations
  5. 5. Ask questions – trust others’ advice
  6. 6. Answer questions – help others
  7. 7. Save business contacts as a resource for later</li></li></ul><li>Why You Should Care<br />Quick 2 minute video<br />http://www.youtube.com/watch?v=mwmJ9CFBIks<br />
  8. 8. The Social Web<br />
  9. 9. Sharing: How Social Networks Work<br />Your Valuable Content<br />Shared with<br />Read by<br />Shared by<br />Acted on<br />
  10. 10. What is Twitter?<br />http://www.youtube.com/watch?v=ddO9idmax0o<br />
  11. 11. Quick Look at the Basics<br /><ul><li>140 characters
  12. 12. Concept of “Followers”
  13. 13. Who sees what?
  14. 14. @name
  15. 15. # tags
  16. 16. Short URLs
  17. 17. Re-Tweets
  18. 18. DM (direct message) – only to followers
  19. 19. Auto DM / auto-follow
  20. 20. Etiquette
  21. 21. Why it’s so viral!
  22. 22. Thank You is important.</li></li></ul><li>Twitter Uses<br /><ul><li>Branding
  23. 23. Hiring
  24. 24. Traffic building
  25. 25. Professional networking
  26. 26. Publicity
  27. 27. News
  28. 28. Prospecting
  29. 29. Feedback
  30. 30. Peer relations
  31. 31. Competitive tracking
  32. 32. Search engine optimization
  33. 33. Mobile visibility</li></ul>$<br />
  34. 34. Don’t wait, just get started.<br /><ul><li>Find people with Common interests and follow them.
  35. 35. Find businesses in your field and follow them.
  36. 36. If you want followers, decide what you want to give them.</li></li></ul><li>Twitter Tips & Tricks<br /><ul><li>Follow key players in your industry
  37. 37. Read the posts at least daily
  38. 38. When you follow someone or they follow you, read their bio completely and maybe do a bit more searching
  39. 39. Twellow.com is “The Twitter of Yellow Pages.”
  40. 40. Select a good Twitter name, preferably your name
  41. 41. Connect your Twitter updates to your other Social Media accounts.
  42. 42. Search for more Tips & Tricks on the internet</li></li></ul><li>What is Blogging?<br />http://www.youtube.com/watch?v=NN2I1pWXjXI<br />
  43. 43. About Your Blog<br /><ul><li>Pick the right tool – i.e. Wordpress
  44. 44. Get your own URL (www.TomBrownBlog.com)
  45. 45. Set up RSS (Rich Site Summary, a format for delivering regularly changing web content)
  46. 46. Write about WHAT YOU KNOW
  47. 47. Pick the Right headline or title
  48. 48. The Secret of . . .
  49. 49. Top 10 tips for . . .
  50. 50. The best way to . . .
  51. 51. A new way to . . .
  52. 52. Join in the conversation
  53. 53. Follow a few blogs yourself – Think industry magazines
  54. 54. Keep a schedule. Blog regularly. Once a week, Bi-monthly</li></li></ul><li>Blog Etiquette<br /><ul><li>Attribute your sources (called Trackbacks). Hot links are great. Don’t copy someone else’s blog verbatim and attribute it as a source.
  55. 55. Allow comments. When you comment, stay relevant. You can disagree with the message without attacking the blogger. Don’t Spam
  56. 56. Respond to your commenters.
  57. 57. Only speak the truth. And beware what you speak. It is all searchable and permanent.
  58. 58. Check your facts, don’t just repost.
  59. 59. Keep it simple and short. 250 – 600 words is great.</li></li></ul><li>What is LinkedIn?<br />http://www.youtube.com/watch?v=IzT3JVUGUzM<br />
  60. 60. Quick Look at the Basics<br /><ul><li>101 Million members
  61. 61. Targeted toward the business professional
  62. 62. Resume
  63. 63. Recommendations / Referrals
  64. 64. Connections
  65. 65. Expertise
  66. 66. Executive Level Search
  67. 67. Link to your company and blog</li></li></ul><li>LinkedIn Personal Example<br />
  68. 68. LinkedIn Business Example<br />
  69. 69. LinkedIn Tips & Tricks<br /><ul><li>Complete your ENTIRE profile
  70. 70. Have a good profile picture
  71. 71. Start your connection collection with your Email addresses
  72. 72. Looked at your connections’ connections
  73. 73. Absolutely join groups (min 5), and be active in at least one
  74. 74. Get Your RECOMMENDATIONS
  75. 75. Ask questions
  76. 76. Answer LinkedIn questions & build your credibility
  77. 77. Search forbusiness profiles / pages, see if anyone is within your network already
  78. 78. Let everyone know your status and that you are searching for a job
  79. 79. It’s OK to ask for help from your contacts
  80. 80. Search for more Tips & Tricks on the internet</li></li></ul><li>Facebook!!<br /><ul><li>650+ million users world wide
  81. 81. Average person is on Facebook :55 minutes per day
  82. 82. People spend over 700 billion minutes per month on Facebook
  83. 83. Average user has 130 friends
  84. 84. Over 900 million pages/groups/events/community pages
  85. 85. 70+ language translations available
  86. 86. Over 250 million active users access Facebook from a mobile device</li></li></ul><li>Facebook<br /><ul><li>Beware, Facebook blurs the line between personal and professional.
  87. 87. Audit your Facebook profile and security settings
  88. 88. Facebook can be used for more than connecting with friends or people you know from now or your past
  89. 89. Use the NOTE screen for more detailed stuff. You can write more and it stay’s on peoples screens a bit longer.
  90. 90. Use status updates as reminders during your job search
  91. 91. Post content relevant to your job search
  92. 92. Anything posted, can and will be available on the internet forever.</li></li></ul><li>Mark Twain Quote<br />“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” <br />-Mark Twain<br />
  93. 93. Recap<br />So, let’s recap Job Searching with Social Media:<br /><ul><li>Use a multi-tiered approach
  94. 94. Start with LinkedIn
  95. 95. Complete your profile
  96. 96. Have a NICE profile picture
  97. 97. Research companies you are interested in and ‘Twellow’ them
  98. 98. Follow industry leaders and blogs
  99. 99. Contribute to the discussion, be interactive
  100. 100. Don’t just rely on Social Media, a lot of recruiters still rely on “the old fashioned way”
  101. 101. USE the contacts you create. Ask for introductions and meetings.</li></li></ul><li>Thoughts & Resources<br /><ul><li>Build YOUR Brand
  102. 102. Connect with your Contacts
  103. 103. Use job search tools
  104. 104. Create a list of Top companies and start there
  105. 105. Try creating a Visual Resume at www.VisualCV.com
  106. 106. Talk about what’s going on in your job search. It keeps it fresh for others. ie interviews, self-improvements, observations, etc.
  107. 107. Search for companies and their employees on various Social Media applications.
  108. 108. Social Media and the Job Search, http://buswk.co/lB82kk
  109. 109. 7 Secrets to Getting Your Next Job Using Social Media, http://on.mash.to/iBMkEe</li></li></ul><li>Thank You & Questions<br />Tom Brown<br />Owner & Social Media Specialist<br />

×