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Corner Stones, Retail Lab ENG


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Launched on Nov the 30th in Milan, during 2017th edition of Forum Retail, it is ai international scouting of innovative ideas to be market-tested in retail contexts. In partnership with InnoVits.
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Corner Stones, Retail Lab ENG

  1. 1. The point of sale as a laboratory of innovation Photo Credits Alessio Spataro – Unsplas InnoVits, the non-profit enterprise accelerator born at MIP (the business school of the Politecnico di Milano), and Corner Stones, the investment vehicle born to support the industrial development of innovative technological and commercial solutions, create an innovation laboratory dedicated to the retail stores. The entire retail value chain is at the heart of the scouting of innovative solutions that Corner Stones intends to develop and support right up to the Proof of Market stage. We evaluate projects that have as their object  logistics solutions (storage and handling)  shelf goods management  point of sale experience  payment and billing  CRM, data analysis  loyalty programs  e-commerce  customer experience To support the development of one of these innovative projects, Corner Stones provides a non-repayable grant of €3,500 and a twenty-hour professional consulting start-up package (legal, commercial, communications agency). A scientific committee, selected by the partners and composed of experienced managers of retail and large-scale distribution, will examine the applicant projects to identify the most concrete and promising proposal, according to the following criteria: 1. Value creation a. Innovative potential: incremental/radical innovation b. Market attractivity: exclusivity, location, concreteness and size of the identified market c. Impact on stakeholders: ethical, social, environmental
  2. 2. 2. Product/service development vs potential benefit to the customer a. Consistency of the business model and the value proposition in relation to the pain/need identified b. Maturity and adequacy of marketing and communication strategy c. Market tests carried out: Proof of concept vs Proof of Market The selection process will include innovative projects at the Proof of Concept and/or Proof of Market stage, which are proposed by startups or SMEs and are innovative in the above-mentioned areas. The call for ideas will be open from November 30th 2017, in conjunction with the Retail Forum (, to February 2nd 2018. The selection process will be completed by 27 February 2018, when the project with the highest potential will be selected. To apply fill in the form. To this link the full regolamento. InnoVits ( is an organization of managers and entrepreneurs who work together passionately to promote innovation and develop a business culture. Since its foundation in Milan in 2010, InnoVits has built a cultural bridge between the corporate world and new business initiatives, leveraging on the best of both cultures: the experience of managers in managing a structured company and the agility of entrepreneurs. Today InnoVits is made up of over one hundred people, distributed mainly in Italy, who collaborate enthusiastically in entrepreneurial projects with the aim of accelerating their development. As a result of its activities, InnoVits has built up a portfolio of talents and skills that makes available to the innovation ecosystem through workshops, seminars and dedicated support. Corner Stones Srl ( is an investment vehicle focused on scouting technological, design and commercial innovation and developing it to industrial level. Corner Stones responds to the need to create concrete tools for the scalable and sustainable growth of new business initiatives with a strong innovative focus. Corner Stones’ mission is to make real innovation, promoting the concrete transformation of innovative ideas into valuable business. Corner Stones focuses its funding, R&D, legal, commercial, logistic competence exclusively on high potential projects. For this reason, it selects two projects each year that have already completed acceleration and incubation processes. Each selected project will have at its disposal professional skills and resources and its growth will be followed by economic, financial, legal and operational monitoring.