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Startingaconversation
canbeawkward
“I DON’T KNOW WHAT TO SAY”
“EVERYTHING IS SUPERFICIAL”
“WE DON’T HAVE ANYTHING IN COMMON”
“IDIOTS WRITE ME”
Peopleliketotalk
aboutwhattheylove
isamobileappthatallowsyouto
“chat&connectsmoothly”
IceBreakerAppDynamic
Topic-based
chat rooms
People
& time limited
Ice Breaker
IceBreakerAppDynamic
CHAT (WITH
STRANGERS)
LIKETHERE IS
NOTOMORROW!
IceBreakerAppDynamic
Choose the expert
on the topic
Choose who you want to keep
talking privately (spend tokens)
Ifamatch
happens,
an
unlimited
private
chat
window
will
pop-up
IceBreakerAppDynamic
If a match happens, an unlimited
private chat window will pop-up
Millennials isour
targetmarket
SMARTPHONE & SM HEAVY USERS
LOVE TO SHARE & DISCUSS
TRENDY
+60% USE SMARTPHONE TO CHAT & FLIRT
SIZE:
SPAIN: +8 MILLION
EU-28: +115 MILLION
…andwewilltesttheapp
intheTVSeriesnichemarket
NERD BUT MAINSTREAM
32% TV SHARE IN EUROPE
APPEALING EQUALLY TO MALE & FEMALE
Acquistion
TV SERIES BLOGS AND FORUMS
TARGETED FACEBOOKADS
SPECIAL GUEST CHAT ROOMS (CHAT WITH AN ACTRESS/ACTOR)
SPONSORED CHAT ROOMS (MEDIA PARTNERSHIPS)
USERS CAN INVITE FRIENDS IN EXCHANGE OF SOME GOODIES
Retention
GAMIFIED APP:
BADGES & RANKINGS
USERS CAN CREATE
CHAT ROOMS (UGC)
PRIVATE CHATS FRESH & TRENDING CONTENT
Monetization
“TOKENS” ARE SOFT CURRENCY THAT ENABLES YOU:
PRIVATELY CHAT WITH SOMEONE (IF THERE IS A MATCH)
EXTEND CHAT TIME
PREMIUM AVATARS
UNMASK PARTICIPANTS
TOKENS ARE LIMITED: F2P RESOURCE MANAGEMENT SYSTEM
RECHARGED BY TIME, MERIT, OR MONEY
Growthplan
1-2 MONTHS:
GAME DEV &
MEDIA PR
2-4 MONTHS:
1ST MVP TEST:
TV SERIES, SPAIN
4-6 MONTHS:
2ND MVP TEST:
TV SERIES &
MOVIES, EUROPE
+6 MONTHS:
APP RELEASE:
SEVERAL TOPICS,
WW
Team
Client Developer
Product Owner
Client Developer
UX / UI
Business Strategy
BackEnd Developer
MKT & Analytics
Jointheconversation?

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Ice Breaker