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Corinne Card: BrightonSEO 2019: Podcasting for subscribers, mentions and really big links

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Podcasting has been around for well over a decade but is now seeing a surge in popularity, especially among younger audiences. According to the BBC, half of UK podcast listeners are now under 35.

The rapid growth of this type of long-form content presents a powerful marketing opportunity for businesses that can get to grips with podcasting, fast.

In this talk, Corinne will detail recurrent features of the world’s most popular podcasts and reveal five key elements YOU can employ to make podcasts that win subscribers, mentions and really big links.

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Corinne Card: BrightonSEO 2019: Podcasting for subscribers, mentions and really big links

  1. 1. SLIDESHARE.NET/CORINNECARD PODCASTING FOR SUBSCRIBERS, MENTIONS + REALLY BIG LINKS CORINNE CARD // Full Story Media // @FULLSTORYUK
  2. 2. Once upon a time…
  3. 3. Then, stuff happened… #brightonSEO @fullstoryuk
  4. 4. “Podcasting is under-priced attention” - GaryVee
  5. 5. 93% of podcasts lie here
  6. 6. 1. Start with a mission #brightonSEO @fullstoryuk
  7. 7. “Follow your curiosity” Adelaide Goodeve MINDSET TIPS with Adelaide
  8. 8. “Pick a theme”
  9. 9. #brightonSEO @fullstoryuk
  10. 10. #brightonSEO @fullstoryuk
  11. 11. #brightonSEO @fullstoryuk
  12. 12. 3. Exciting interviewees #brightonSEO @fullstoryuk
  13. 13. “Connect with interviewees”
  14. 14. 4. Solid intro #brightonSEO @fullstoryuk
  15. 15. License free music #brightonSEO @fullstoryuk
  16. 16. 5. Build relationships #brightonSEO @fullstoryuk
  17. 17. A special bond #brightonSEO @fullstoryuk
  18. 18. “Know your audience” #brightonSEO @fullstoryuk
  19. 19. “Focus + empathy”
  20. 20. “Deadlines are critical” Tom Bourlet Spaghetti Traveller
  21. 21. “Consistency builds engagement” - Philippa Hammond The Other 1%
  22. 22. “Quality over quantity”
  23. 23. “Invite feedback” Mike McGrail - The Different Minds Podcast
  24. 24. Next steps
  25. 25. “Get started”
  26. 26. Recording #brightonSEO @fullstoryuk
  27. 27. Editing
  28. 28. Hosting
  29. 29. Measuring success #brightonSEO @fullstoryuk
  30. 30. #brightonSEO @fullstoryuk#brightonSEO @fullstoryuk Can you stick with it?
  31. 31. #brightonSEO @fullstoryuk Not sure? Piggyback
  32. 32. Sure? Then quit the race #brightonSEO @fullstoryuk
  33. 33. Switch on your imagination
  34. 34. Find your TRUE voice
  35. 35. Measuring success Tell your stories #brightonSEO @fullstoryuk
  36. 36. SLIDESHARE.NET/CORINNECARD BECOME A CHIEF STORYTELLER: WWW.CHIEFSTORYTELLERS.COM CORINNE CARD // Full Story Media // @FULLSTORYUK

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