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McLaren presentation at the Chief Data Officer Forum

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Welcome to Chief Data Officer in Europe Asia USA Australia New Zealand

In recent years, there has been a significant rise in the appointments of Chief Data Officers (CDOs), in both the public and private sector. This is a result of data becoming an increasingly important strategic asset to businesses and public authorities. It is the CDO’s duty to manage this enterprise-wide data and ensure that it is utilised to drive revenue and new business opportunities and cut unnecessary costs. Essentially, to monetise data: to maximise efficiency, drive an increase in revenue and improve service to clients.

However, the position of the CDO is ill-defined, varied and even controversial. Although it is increasingly apparent that data-driven organisations outperform their competitors, the role of the CDO is still under development. The challenges and complexities faced by the new CDOs of this world are wide-ranging.

Not only is the CDO’s position within the C-Level chain of command varied per organisation and at times, ambiguous, they also face the difficulty of striking the balance between IT and business; technology and strategy. Moreover, CDOs are being readily challenged by the ability to keep data management costs low, whilst adhering to increasingly stringent regulatory demands. As well as producing results and analysis of value to their organisation, and getting their voices heard in the boardroom amid the web of C-Level executives and business politics.

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McLaren presentation at the Chief Data Officer Forum

  1. 1. CHANGING THE GAME WITH DATA ANDWITH DATA AND ANALYTICS Hong CAO, Head of Analytics McLaren Applied Technologies, APAC
  2. 2. 1 McLAREN: 2 McLAREN: A HISTORY OF PERFORMANCE & INNOVATION
  3. 3. 3 3 DATA UNDERPINS EVERYTHING WE DO
  4. 4. 4 McLAREN RACING DATA CYCLE SIMULATION AND SIMULATOR CONCEPTS & DESIGN ANALYSIS SETUP AND STRATEGY OPTIMISATION DESIGN PRE-RACE ANALYSISDATA MANAGEMENTMANAGEMENT AND VISUALISATIO N PERFORMANCE AND COMPETITOR ANALYSIS REAL-TIME DATA LIVE MONITORIN G AND STRATEGY POST-RACE ANALYSIS ADVANCED TELEMETRY
  5. 5. MOTORSPORT: 5 MOTORSPORT: OUT IN POLE POSITION FUELLINGFUELLING MOTORSPORT VICTORIES FOR ALL TEAMS INALL TEAMS IN FORMULA ONE
  6. 6. F1F1 Sim latorSim lator 6 F1F1--SimulatorSimulator IIMMERSIVEMMERSIVE OOENVIRONMEENVIRONME NTS:NTS: INTERACTIVEINTERACTIVE CARCAR DEVELOPMENTDEVELOPMENT
  7. 7. CORE 7 Sensors CORE TECHNOLOGY PLATFORM Informed Intervention Planned Intervention Sensors, Data Capture andSensorsIntervention Auto- Regulated Response p Transmission Next Time Right Time Real Time Sensors Data Logging and Telemetry Volume, Speed, Real-Time Time Time Time Analytics Electric Propulsion Real Time Control Decision Support Embedded Control Decision Support Electric Propulsion Decision Support Embedded Analysis Analytics Historic and Real-Time Data Data Driven DesignVisualisation Data Driven DesignSimulation
  8. 8. OUR FOCUS: 9 OUR FOCUS: INDUSTRIES TRANSPORTTRANSPORT HEALTH & WELLNESS ENERGYENERGY CONSUMER GOODS MOTORSPORT
  9. 9. TRANSPORT: 10 HOW DO YOU TRANSPORT: AIR TRAFFIC MANAGEMENT WITH NATS HOW DO YOU INCREASE AIRPORTAIRPORT CAPACITY WHEN THERE ISWHEN THERE IS NO ROOM TO MANOEUVRE?
  10. 10. ENERGY: 11 ENERGY: SMART SYSTEM FOR EXPLORATION AND PRODUCTION DRILLING WHEN DRILLING KILOMETRES UNDERGROUND WHY WOULDN’T YOU SIMULATEYOU SIMULATE EVERY MOVE?
  11. 11. HEALTH AND WELLNESS: 12 HEALTH AND WELLNESS: THE ULTIMATE LIFESTYLE HOW DOES A BLACK BOX HELP HIGHHELP HIGH PERFORMERS STAY AT THEIRSTAY AT THEIR PEAK?
  12. 12. 13 CONSUMER BRANDS:CONSUMER BRANDS: WEARABLE TECHNOLOGY “ McLAREN AREMcLAREN ARE RECOGNISED AS WORLD LEADERSWORLD LEADERS IN DATA MONITORING AND PROCESSING ANDPROCESSING AND USER INTERFACE DEVELOPMENT“O
  13. 13. ENERGY: 14 ENERGY: OPTIMISED DATA CENTRE DESIGN AND OPERATIONS WITH IO HOW DOES HISTORICAL DATA MAKEDATA MAKE PREDICTING THE FUTURE LESS RISKY?
  14. 14. CONSUMER BRANDS: 15 CONSUMER BRANDS: PERFORMANCE BIKE DESIGN WITH SPECIALIZED “WE LEARNTWE LEARNT MORE ABOUT BIKE DESIGN INBIKE DESIGN IN 6 MONTHS THAN OVER THE LAST 10 YEARS”LAST 10 YEARS MARK COTE - SPECIALIZED
  15. 15. HEALTH AND WELLNESS: 16 HEALTH AND WELLNESS: PATIENT CARE PATHWAY OPTIMISATION HOW CAN WE MAKE A BIG IMPACT ON OBESITY ONE LIFESTYLE CHANGE AT A TIME?CHANGE AT A TIME?
  16. 16. ENERGY 17 ENERGY MINING & RELIABILITY MANAGEMENT ASSET CONDITIONASSET CONDITION MONITORING HOW CAN WE PREDICT THEPREDICT THE REMAINING USEFUL LIFEUSEFUL LIFE FOR A TRUCK?
  17. 17. HEALTH AND WELLNESS 18 HEALTH AND WELLNESS SLEEP QUALITY HOW CAN WE QUANTIFY SLEEP QUALITY FROMQUALITY FROM READINGS OF ECONOMICECONOMIC SENSORS?
  18. 18. 1 9 CAN IT BE DONE?DONE? DEFINITELYDEFINITELY

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