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Chief Revenue Officer, USA - chris merritt


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It is no secret that the overall goal of any business is to generate revenue and, ultimately, profit. However, in the modern business world, revenue is not enough. Any enterprise, of any size, requires efficient, reliable and, ideally, fast revenue. That is why many forward-thinking organizations are adding another member to their ever-growing, ever-modern c-suite: the Chief Revenue Officer (CRO).

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Chief Revenue Officer, USA - chris merritt

  1. 1. Chris Merritt CRO Summit Wednesday, April 5th
  2. 2. 2Source: OMD / Yahoo!
  3. 3. 3Source: OMD / Yahoo!
  4. 4. 4Source: OMD / Yahoo!
  5. 5. 5
  6. 6. Source: Scott Galloway (L2 Inc)
  7. 7. Source: Scott Galloway (L2 Inc)
  8. 8. Source: Scott Galloway (L2 Inc)
  9. 9. Source: Scott Galloway (L2 Inc)
  10. 10. Source: Marc Metzner (Alexander Group inc)
  11. 11. What to do when it goes bad…because it will go bad.