1. Multi-Sensory Design
Transmedia Inclusive Storytelling
Corey Timpson
@coreytimpson2018.05.16

2. My personal maxim
Time is what I value most in life.
It is finite, and I don’t know how much I have.
Who is Corey?
@coreytimpson

3. 1. Museums
2. Audience
3. Engagement
Context & Methodology
@coreytimpson

4. . Preservation
. Collections
. Exhibitions
. Program
Museums
@coreytimpson

5. . Preservation
. Collections
. Exhibitions
. Program
> Trusted sources of knowledge
Museums
@coreytimpson

6. . Teach, Educate
. Sources of Research
. Informal Learning
. Recreation
. Facilitate understanding
. Tell us about our past, and inform our future
Museums
@coreytimpson

7. . Teach, Educate
. Sources of Research
. Informal Learning
. Recreation
. Facilitate understanding
. Tell us about our past, and inform our future
> Rich sources of knowledge
Museums
@coreytimpson

8. . Digital
. Mobile
. Data/Information
. Multi-tasking
. Rapid
Life
@coreytimpson

9. . Digital
. Mobile
. Data/Information
. Multi-tasking
. Rapid
> Incredible competition for attention
Life
@coreytimpson

10. . Audiences increase in sophistication
. This causes changes in behaviour and expectations
Expectations
@coreytimpson

11. . Audiences increase in sophistication
. This causes changes in behaviour and expectations
. Museums must meet expectations if they are to remain relevant
. Museums must increase their sophistication and their interaction scenarios with audiences
Expectations
@coreytimpson

12. . How to meet expectations?
. How to ensure relevance?
. How to facilitate learning?
Engagement
@coreytimpson

13. . How to meet expectations?
. How to ensure relevance?
. How to facilitate learning?
> An engaged audience is more likely to learn.
Engagement
@coreytimpson

14. . Museums tell stories
. My design focus rests on storytelling
Designing for Engagement
@coreytimpson

15. My belief:
Stories hold the power to inspire.
Storytelling has the power to engage.
Storytelling Responsibility
@coreytimpson

16. . Relevance Building
. Experience Design
. Interactivity
. Immersion
. Inclusion
Designed Storytelling
@coreytimpson

17. . Personalization
. Participation /Collaboration
Creating Relevance
@coreytimpson

18. . Passive
. Active
. Interactive
Experience Design
@coreytimpson

19. . Reciprocal
. Cause & Effect
. Multi-directional
. Dialogic
Interactivity
@coreytimpson

20. . Multiple styles
. Multiple interfaces
. Multi-sensory
Immersion
@coreytimpson

21. @coreytimpson
. Designing something in consideration of all vectors of human difference at the outset
. Inclusive initiation = Accessibile outcome
. Increased Usability
. No compromise on aesthetics or design intent
. Rich Experience for all
Inclusion

22. Engaging audiences through multi-sensory storytelling in exhibitions.
Projects Realized
@coreytimpson

23. Empowering Women Exhibition
@coreytimpson

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. Passive, Active
. Physical, Digital
. Tactile, Audio, Visual
. Extended Reach (remote audience participation)
. Prolonged Engagement (shareable, viewable at home, exists beyond the exhibition run)
Experience Design

31. @coreytimpson
Witness Blanket Exhibition

36. @coreytimpson
. Passive, Active,
. Interactive - personalized, self-expression, aggregation of expression, responsive
. Physical, Digital
. Tactile, Audio, Visual
. Extended Reach (remote audience participation)
. Prolonged Engagement (shareable, viewable at home, exists beyond the exhibition run)
. Obtain metrics used in evaluation & reporting (integrated analytics)
Experience Design

37. @coreytimpson
Freedom of Expression in Latin America Installation

43. @coreytimpson
. Passive, Active, Interactive
. Physical, Digital
. Tactile, Audio, Visual
. Responsive
. Extended Reach (remote audience participation)
. Prolonged Engagement (shareable, viewable at home, exists beyond the exhibition run)
. Obtain metrics used in evaluation & reporting (integrated analytics)
Experience Design

44. @coreytimpson
Sight Unseen Exhibition

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. Passive, Active
. Interactive - personalized, self-expression, aggregation of expression, responsive
. Tactile, Audio, Visual
. Personalized, Collaborative
. Extended Reach (remote audience participation)
. Prolonged Engagement (shareable, viewable at home, exists beyond the exhibition run)
Experience Design

57. @coreytimpson
Rights of Passage Exhibition

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74. @coreytimpson
. Passive, Active
. Interactive - personalized, self-expression, responsive
. Tactile, Audio, Visual
. Personalized, Collaborative
. Extended Reach (remote audience participation)
Experience Design

75. Engage audiences through multi-sensory storytelling.
Projects Realized
@coreytimpson

76. Engage audiences through multi-sensory storytelling.
> provide opportunities for participation, personalization
> mix of passive, active, interactive experiences
> varied media (audio, visual, tactile, digital, analogue, physical)
> prolong engagement beyond the single, onsite experience
> inclusive and accessible
Projects Realized
@coreytimpson

77. Turning the single sensory experience towards a multi-sensory experience.
Application of audio to what is typically only visual.
Increasing Inclusion
@coreytimpson

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Universal Access Point

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. System of 5 components
. Tactile floor strip
. Tactile & Braille marker
. Bluetooth Beacon
. Mobile App
. Content Management System
Universal Access Point

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91. It’s an ecosystem.
Multi-Sensory & Inclusively Rich
@coreytimpson

92. @coreytimpson
Multi-Sensory Ecosystem of Storytelling

100. @coreytimpson

101. . Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
Experience Design
@coreytimpson

102. . Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
. Opportunities for personalization & collaboration
= PERSONAL RELEVANCE
Experience Design
@coreytimpson

103. . Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
. Opportunities for personalization & collaboration
= PERSONAL RELEVANCE
. Varied design type, varied media styles, varied interaction and interface designs
= MULTIPLE POINTS OF CONTENT ENTRY
Experience Design
@coreytimpson

104. . Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
. Opportunities for personalization & collaboration
= PERSONAL RELEVANCE
. Varied design type, varied media styles, varied interaction and interface designs
= MULTIPLE POINTS OF CONTENT ENTRY
. Multi-sensory
= INCLUSION & ACCESSIBILITY
Experience Design
@coreytimpson

105. . Powerful storytelling
- living up to the stories being presented
. Building Engagement
- relevance (personal, collaborative)
. Rich experience for everyone
- inclusive, accessible
Multi-sensory Experience Design
@coreytimpson

106. Just one more….
@coreytimpson

107. Multi-Sensory Design
Transmedia Inclusive Storytelling
Corey Timpson
@coreytimpson

108. @coreytimpson

109. Multi-Sensory Design
Transmedia Inclusive Storytelling
Corey Timpson
coreytimpson.com
@coreytimpson
Grazie
2018.05.16