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Multi-Sensory Design, Transmedia Inclusive Storytelling (Meet The Media Guru)

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It was my great pleasure to be invited to Milan as the feature speaker for Meet The Media Guru. Hosted at the Trienale di Milano, I spoke about my concepts of multi-sensory design, and participative and inclusive engagement to a sold out audience. 

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Multi-Sensory Design, Transmedia Inclusive Storytelling (Meet The Media Guru)

  1. 1. Multi-Sensory Design Transmedia Inclusive Storytelling Corey Timpson @coreytimpson2018.05.16
  2. 2. My personal maxim Time is what I value most in life. It is finite, and I don’t know how much I have. Who is Corey? @coreytimpson
  3. 3. 1. Museums 2. Audience 3. Engagement Context & Methodology @coreytimpson
  4. 4. . Preservation . Collections . Exhibitions . Program Museums @coreytimpson
  5. 5. . Preservation . Collections . Exhibitions . Program > Trusted sources of knowledge Museums @coreytimpson
  6. 6. . Teach, Educate . Sources of Research . Informal Learning . Recreation . Facilitate understanding . Tell us about our past, and inform our future Museums @coreytimpson
  7. 7. . Teach, Educate . Sources of Research . Informal Learning . Recreation . Facilitate understanding . Tell us about our past, and inform our future > Rich sources of knowledge Museums @coreytimpson
  8. 8. . Digital . Mobile . Data/Information . Multi-tasking . Rapid Life @coreytimpson
  9. 9. . Digital . Mobile . Data/Information . Multi-tasking . Rapid > Incredible competition for attention Life @coreytimpson
  10. 10. . Audiences increase in sophistication . This causes changes in behaviour and expectations Expectations @coreytimpson
  11. 11. . Audiences increase in sophistication . This causes changes in behaviour and expectations . Museums must meet expectations if they are to remain relevant . Museums must increase their sophistication and their interaction scenarios with audiences Expectations @coreytimpson
  12. 12. . How to meet expectations? . How to ensure relevance? . How to facilitate learning? Engagement @coreytimpson
  13. 13. . How to meet expectations? . How to ensure relevance? . How to facilitate learning? > An engaged audience is more likely to learn. Engagement @coreytimpson
  14. 14. . Museums tell stories . My design focus rests on storytelling Designing for Engagement @coreytimpson
  15. 15. My belief: Stories hold the power to inspire. Storytelling has the power to engage. Storytelling Responsibility @coreytimpson
  16. 16. . Relevance Building . Experience Design . Interactivity . Immersion . Inclusion Designed Storytelling @coreytimpson
  17. 17. . Personalization . Participation /Collaboration Creating Relevance @coreytimpson
  18. 18. . Passive . Active . Interactive Experience Design @coreytimpson
  19. 19. . Reciprocal . Cause & Effect . Multi-directional . Dialogic Interactivity @coreytimpson
  20. 20. . Multiple styles . Multiple interfaces . Multi-sensory Immersion @coreytimpson
  21. 21. @coreytimpson . Designing something in consideration of all vectors of human difference at the outset . Inclusive initiation = Accessibile outcome . Increased Usability . No compromise on aesthetics or design intent . Rich Experience for all Inclusion
  22. 22. Engaging audiences through multi-sensory storytelling in exhibitions. Projects Realized @coreytimpson
  23. 23. Empowering Women Exhibition @coreytimpson
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  29. 29. @coreytimpson . Passive, Active . Physical, Digital . Tactile, Audio, Visual . Extended Reach (remote audience participation) . Prolonged Engagement (shareable, viewable at home, exists beyond the exhibition run) Experience Design
  30. 30. @coreytimpson Witness Blanket Exhibition
  31. 31. @coreytimpson . Passive, Active, . Interactive - personalized, self-expression, aggregation of expression, responsive . Physical, Digital . Tactile, Audio, Visual . Extended Reach (remote audience participation) . Prolonged Engagement (shareable, viewable at home, exists beyond the exhibition run) . Obtain metrics used in evaluation & reporting (integrated analytics) Experience Design
  32. 32. @coreytimpson Freedom of Expression in Latin America Installation
  33. 33. @coreytimpson . Passive, Active, Interactive . Physical, Digital . Tactile, Audio, Visual . Responsive . Extended Reach (remote audience participation) . Prolonged Engagement (shareable, viewable at home, exists beyond the exhibition run) . Obtain metrics used in evaluation & reporting (integrated analytics) Experience Design
  34. 34. @coreytimpson Sight Unseen Exhibition
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  46. 46. @coreytimpson . Passive, Active . Interactive - personalized, self-expression, aggregation of expression, responsive . Tactile, Audio, Visual . Personalized, Collaborative . Extended Reach (remote audience participation) . Prolonged Engagement (shareable, viewable at home, exists beyond the exhibition run) Experience Design
  47. 47. @coreytimpson Rights of Passage Exhibition
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  64. 64. @coreytimpson . Passive, Active . Interactive - personalized, self-expression, responsive . Tactile, Audio, Visual . Personalized, Collaborative . Extended Reach (remote audience participation) Experience Design
  65. 65. Engage audiences through multi-sensory storytelling. Projects Realized @coreytimpson
  66. 66. Engage audiences through multi-sensory storytelling. > provide opportunities for participation, personalization > mix of passive, active, interactive experiences > varied media (audio, visual, tactile, digital, analogue, physical) > prolong engagement beyond the single, onsite experience > inclusive and accessible Projects Realized @coreytimpson
  67. 67. Turning the single sensory experience towards a multi-sensory experience. Application of audio to what is typically only visual. Increasing Inclusion @coreytimpson
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  70. 70. @coreytimpson Universal Access Point
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  75. 75. @coreytimpson . System of 5 components . Tactile floor strip . Tactile & Braille marker . Bluetooth Beacon . Mobile App . Content Management System Universal Access Point
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  81. 81. It’s an ecosystem. Multi-Sensory & Inclusively Rich @coreytimpson
  82. 82. @coreytimpson Multi-Sensory Ecosystem of Storytelling
  83. 83. @coreytimpson
  84. 84. . Passive, Active, Interactive, Immersive experiences = BALANCED PHYSICAL & COGNITIVE EXPERIENCE Experience Design @coreytimpson
  85. 85. . Passive, Active, Interactive, Immersive experiences = BALANCED PHYSICAL & COGNITIVE EXPERIENCE . Opportunities for personalization & collaboration = PERSONAL RELEVANCE Experience Design @coreytimpson
  86. 86. . Passive, Active, Interactive, Immersive experiences = BALANCED PHYSICAL & COGNITIVE EXPERIENCE . Opportunities for personalization & collaboration = PERSONAL RELEVANCE . Varied design type, varied media styles, varied interaction and interface designs = MULTIPLE POINTS OF CONTENT ENTRY Experience Design @coreytimpson
  87. 87. . Passive, Active, Interactive, Immersive experiences = BALANCED PHYSICAL & COGNITIVE EXPERIENCE . Opportunities for personalization & collaboration = PERSONAL RELEVANCE . Varied design type, varied media styles, varied interaction and interface designs = MULTIPLE POINTS OF CONTENT ENTRY . Multi-sensory = INCLUSION & ACCESSIBILITY Experience Design @coreytimpson
  88. 88. . Powerful storytelling - living up to the stories being presented . Building Engagement - relevance (personal, collaborative) . Rich experience for everyone - inclusive, accessible Multi-sensory Experience Design @coreytimpson
  89. 89. Just one more…. @coreytimpson
  90. 90. Multi-Sensory Design Transmedia Inclusive Storytelling Corey Timpson @coreytimpson
  91. 91. @coreytimpson
  92. 92. Multi-Sensory Design Transmedia Inclusive Storytelling Corey Timpson coreytimpson.com @coreytimpson Grazie 2018.05.16

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