Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Inspiring Agency: Trans & Mixed Media Storytelling

219 views

Published on

Opening plenary for Digifest 2017, demonstrating how transmedia and mixed-media storytelling can deepen engagement with audiences and inspire agency.

Published in: Design
  • Be the first to comment

  • Be the first to like this

Inspiring Agency: Trans & Mixed Media Storytelling

  1. 1. Inspiring Agency Corey Timpson Vice President, Exhibitions, Research, and Design Canadian Museum for Human Rights corey.timpson@humanrights.ca @coreytimpson Trans and Mixed Media Storytelling
  2. 2. . Collections . Exhibitions . Trusted sources of knowledge Museums @coreytimpson
  3. 3. . Conceptual subject matter . Contemporary subject matter . Subject to interpretation . Active: “for” human rights Canadian Museum for Human Rights @coreytimpson
  4. 4. . Conceptual subject matter . Contemporary subject matter . Subject to interpretation . Active: “for” human rights IMPLICATIONS . Collecting, Exhibiting . Becoming a trusted source of knowledge Canadian Museum for Human Rights @coreytimpson
  5. 5. . Intangible heritage . Stories are our artefacts Canadian Museum for Human Rights @coreytimpson
  6. 6. . Intangible heritage . Stories are our artefacts . Unique opportunities for: - collecting intangible heritage - mixed and transmedia storytelling Canadian Museum for Human Rights @coreytimpson
  7. 7. . Stories hold the power to inspire. Storytelling has the potential to engage. . Rich stories demand rich storytelling Design Challenge @coreytimpson
  8. 8. @coreytimpson Experience Design
  9. 9. . Passive, Active, Interactive, Immersive experiences = BALANCED PHYSICAL & COGNITIVE EXPERIENCE Experience Design @coreytimpson
  10. 10. . Passive, Active, Interactive, Immersive experiences = BALANCED PHYSICAL & COGNITIVE EXPERIENCE . Designed opportunities for personalization & collaboration = PERSONAL RELEVANCE Experience Design @coreytimpson
  11. 11. . Passive, Active, Interactive, Immersive experiences = BALANCED PHYSICAL & COGNITIVE EXPERIENCE . Designed opportunities for personalization & collaboration = PERSONAL RELEVANCE . Varied design type, varied media, varied interaction design = DESIGN CONSISTENCY Experience Design @coreytimpson
  12. 12. . Object/Artefact/Prop/Facsimile/Photo/Document/Painting/Sculpture/… . Frame. Case . Scenography . Digital . Varied media. Varied style. Varied graphic. Varied environmental. Varied interaction = RICH EXPERIENCE = DEEP ENGAGEMENT Mixed Media @coreytimpson
  13. 13. . Object = storytelling tool like all the others . Digital = employ, exploit Exploit the Digital Potential @coreytimpson
  14. 14. . Object = storytelling tool like all the others . Digital = employ, exploit DIGITAL OPPORTUNITIES . Ease of content evolution . Evolve experience . Continue meeting audience expectations . Facilitate interactivity Exploit the Digital Potential @coreytimpson
  15. 15. Digital Interactivity @coreytimpson
  16. 16. . Dialogic . Museum informs visitor Digital Interactivity @coreytimpson
  17. 17. . Dialogic . Museum informs visitor . Visitor informs museum . Visitors inform one another with the museum as venue Digital Interactivity @coreytimpson
  18. 18. . Convergence of In Situ & Remote audiences . Blending of In Situ & Remote audience activities Digital Interactivity @coreytimpson
  19. 19. Empowering Women Exhibition @coreytimpson
  20. 20. @coreytimpson
  21. 21. @coreytimpson
  22. 22. @coreytimpson
  23. 23. @coreytimpson
  24. 24. @coreytimpson . Evolved the exhibition content (additional content variety) . Increased the variety of experience types for the in-situ audience (passive, active, interactive) . Created an experience for the remote audiences (audience reach) . Created longevity of experience (post museum visit, post exhibition run) . Transmedia - artefact, image, text, digital VR (access and entry) Opportunities Realized
  25. 25. @coreytimpson Freedom of Expression in Latin America Installation
  26. 26. @coreytimpson . Increased content & interpretation . Increased the variety of experience types for the in-situ audience (passive, active, interactive) . Created an experience for the remote & mobile audiences (audience reach) . Created longevity of experience (post museum visit, post exhibition closing) . Transmedia - artefact, image, text, digital AR (access and entry) . Provided personalization (sharable through social & mobile) Opportunities Realized
  27. 27. @coreytimpson Witness Blanket Exhibition
  28. 28. @coreytimpson . Increased the variety of experience types for the in-situ audience . Created an experience for the remote & mobile audiences (dialogic) . Created longevity of experience (post exhibition closing) . Transmedia - artefact, image, text, digital, web . Provided personalization (sharable through social & mobile) & response/self expression . Obtain metrics used in evaluation & reporting (integrated analytics) Opportunities Realized
  29. 29. @coreytimpson Bentwood Box Installation
  30. 30. @coreytimpson . Increased content & interpretation . Created an experience for the remote & mobile audiences (audience reach) . Created longevity of experience (post exhibition closing, post museum visit) . Transmedia - artefact, image, text, digital artefact (access and entry) . Collections Building (digital artefact) Opportunities Realized
  31. 31. @coreytimpson . To be efficient in operations (scalability, cost effectiveness) . To be good, interesting, relevant storytellers . To be a trusted source of knowledge Digital in Mixed & Transmedia Storytelling
  32. 32. @coreytimpson . To grow the audience & audience types . To engage the audience through variety and personalization Digital in Mixed & Transmedia Storytelling
  33. 33. @coreytimpson Inclusive Storytelling
  34. 34. @coreytimpson . Inclusive initiation = Accessibile outcome . Increased Usability . No compromise on aesthetics or design intent . Rich Experience for all Inclusive Storytelling
  35. 35. @coreytimpson . Mixed experience design . Multi-sensory Sight Unseen Exhibition
  36. 36. @coreytimpson Rich Stories, Rich Storytelling
  37. 37. Corey Timpson Vice President, Exhibitions, Research, and Design Canadian Museum for Human Rights @coreytimpson | corey.timpson@humanrights.ca

×