The mission of the Drager Group is to make a significant difference in the effectiveness and sustainability of the management and perception of our clients.
To effectively and intelligently improve your internal assets, giving you a professional capability and resource, without adding expensive permanent staff. The Drager Group is not your group of typical consultants, in that we are seasoned, experienced professionals who can implement what we recommend.
The Drager Group has proven experience in strategic and marketing planning, public relations and management. We understand corporate environment, management processes, and perception and can provide the objective vision needed to lead clients to success.
There are no cookie cutter answers to the development of successful strategic and marketing plans. The Drager Group is unique in its ability to merge the facilitation skills and operational experience required to develop plans that work in the real world.
The Drager Group brings: a unique combination of direct organizational experience, consulting and facilitation skills regional, national and international experience leadership team with respected credentials a proven success record established relationships cost effective alternatives
Strategic planning is a management tool that produces fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future. We work with our clients to bring clarity to organizational objectives, and help to define its destiny, purpose and direction.
We are uniquely qualified to help you: define a direction that guides and supports the management of the organization create vision and mission statements guide and manage organizational goals and objectives attain a stronger market position pinpoint and measure your key success factors identify and exploit your unique strategic competencies select and develop your best opportunities protect your company from potential threats select an appropriate strategic focus develop management tools to ensure on-going success of the plan and organization
In today’s ever changing world “in-sourced” professional support can be a great asset to an organization that does not have the expert knowledge or skills as an in-house resource.
The Drager Group provides short to long-termexecutive and management services in areas of: Operations Project Management Grant Management Training Marketing Public Relations Other key corporate functions Augmenting your internal resources, thereby giving you a professional capability and resource, without adding expensive permanent staff
We are uniquely qualified to help you: provide immediate, professional, ready to go executive management on-demand provide professional capabilities, fully mobilized, in the “right amount,” without adding expensive permanent staff and overhead add to the productivity of your organization impart “industry-specific” skills ask the hard questions manage potential conflicts in a constructive way offer an external perspective and new insight
Most companies understand the importance ofselling their products and services. However, sellingis only part of the marketing mix, and it will notstand alone long-term.The key ingredients of success includecommunicating with your customers in theirlanguage, creating a call to action; and managingrelationships. We help our clients put theseingredients in the mix to achieve results.
We are uniquely qualified to help you: develop plans to acquire or enter into new markets or protect current market share provide marketing research to identify target audiences and create successful lead contact data bases develop strategies to launch or support your brand and support your strategic plan create marketing collateral and advertising that speaks to your target audiences recommend sales initiatives and a unique selling position to rally your sales team create and execute direct mail campaigns to create awareness and a call to action develop tradeshow booth design and program development to ensure a successful presence recommend programs to foster customer relations
What’s said, what’s implied, what’s inferred, what’s denied. Right or wrong, perceptions are the reality that companies and their public relations managers must contend with every day. There are two components to every message: the rational content and the perceived message. If you don’t manage both, your audience isn’t getting the story you’re trying to communicate. Perception management is a keystone in the strategic positioning and public relations services of The Drager Group. The success and reputation of our company – as well as for clients– is built by:
determining the critical factors that impact client’s reputation and market perception clearly defining what differentiates client’s from the competition developing targeted, compelling messages that support the core values of our clients identifying current perceptions and refocusing reality to bring about desired behaviors and measurable results considering how evolving trends in communication impact messages and the ability to manage perceptions effectively working with internal audiences on communicating the fundamental objectives of our clients to ensure the integrity of your promise to your target audience
Based on our client’s mission, core values, and capabilities together we develop positioning messages and strategies to create awareness, build a brand, and manage the perception of our client’s audiences.
The job of Public Relations is more than getting your name in (or keeping your name out of) the media. Image-savvy companies, big and small alike, understand that there are many valuable facets to a solid Public Relations program.
We are uniquely qualified to help you: communicate with your internal and external publics to create and support your brand develop a complete communications plan of action to support your strategic plan provide newsworthy information to all sources of media train your company spokespersons to work with the media implement consistent communication tactics to enhance your visibility and reputation help you manage the perception of your company create an atmosphere of mutual respect within your community develop and manage employee, fund raising, trade shows, corporate and community awareness special events align and energize your organization to rally around your key messages
Internal/employee communication strategies/programs Morale building External communications/client relations/customer relations Investment communications/shareholders & stakeholders Corporate responsibility/community relations/charitable contributions Message positioning Perception and reputation management Crisis communications Media relations and management Awareness/action campaigns High profile/milestone events New market entries Launch of products or services Charitable fundraising balls/galas Employee/customer recognition Annual meetings
“Prior to working with Jim Drager, our plans gathered dust on office shelves. Now our people are accountable and achieving their goals and objectives.” AAA Central Penn, Leonard R. Sempier, President/ CEO“Michelle Drager’s efforts helped set the tone for advancing media outreach across the affiliate, enhanced team collaboration for the local “Go Red for Women” campaign, and resulted in one of the affiliate’s most successful media campaigns ever.” American Heart Association, Pennsylvania Delaware Affiliate, Patrick von Keyserling, Sr. Director of Communications“You and your team have shown the utmost professionalism and responsiveness to our every need. You took a complex series of issues and helped us boil them down into workable strategies and action plans.” Pennsylvania Fish & Boat Commission, Thomas P. Ford, Director of Policy and Planning“During my 30+ years in advertising, I’ve worked with a number of public relations professionals. For the last eight years, I have worked exclusively with Michelle Drager, and I continue to recommend her without hesitation to clients and associates.” The Slocum Group, Russ Slocum, President