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Content Marketing in 2015

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Learn about content marketing in 2015, the tools to use and the tips to succeed.

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Content Marketing in 2015

  1. 1. In 2015, Everyone is a Content Marketer!
  2. 2. Content Marketing is Vast
  3. 3. Content Marketing is Timely
  4. 4. Content MarketingCan GoViral
  5. 5. Content Marketing Needs to StandOut
  6. 6. Content Marketing Requires Promotion
  7. 7. Content Marketing Can'tJust Be OnYour Blog!
  8. 8. Content Marketing Isn't AlwaysAbout YourServices
  9. 9. Content Marketing Requires Patience
  10. 10. Content Marketing Aligns with PR
  11. 11. Content Marketing Reaches Customers at Different Stages
  12. 12. Content Marketing Reaches Customers at Different Stages
  13. 13. Content Marketing RequiresTools
  14. 14. Content Marketing Needs Analytics
  15. 15. Content Marketing is Hard
  16. 16. Content MarketingCan Be Penalized
  17. 17. Future of Content Marketing?
  18. 18. CaseStudy
  19. 19. CaseStudy

Editor's Notes

  • Strategic (planning)
    Creation is half of it...
    Promotion...
    Relevant...
    Consistent...
    Profitable...
  • Fastest growing form of marketing...

    Most effective form of advertising...

  • - unique angle, research, insight no one else is talking about...
  • - Promotion can be paid, like in the example above... Only 1,000 people would have been reached organically on Facebook, with 9,000 being reached through sponsoring the post...
    -Content itself can have built in promotion (linking out to other good resources, writing an article with experts
    - reach out to bloggers who shared similar content...
  • ×