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How to get the most out of your LinkedIn Profile

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'How to get the most out of your LinkedIn profile' workshop delivered to students at Leeds Beckett University.

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How to get the most out of your LinkedIn Profile

  1. 1. How to Create a Winning LinkedIn Profile
  2. 2. Agenda  Introduction  What is LinkedIn?  Why should I use LinkedIn?  What should be on a LinkedIn Profile?  How to make the most out of LinkedIn  Corecom’s Top Tips  Questions
  3. 3.  Jonathan Sanderson  9yrs in Recruitment  7yrs as a company Director  Part of Leeds Beckett Alumni  Used LinkedIn every day since July 2006  Corecom  Founded in 2008  Yorkshire’s Fastest Growing IT Recruitment Specialist  Based in Leeds City Centre  We also hire internally – seeking talented graduates to join our teams and eventually become business leaders.
  4. 4. Who uses LinkedIn? 400 million users globally - 17 million in the UK
  5. 5. What is LinkedIn?  Started life 5th May 2003  Platform to connect employees and employers  2 new users every 2 seconds  LinkedIn are aiming for 3 billion  CEOs - average 960 connections  Percentage of people that use it daily - 40% Source: LinkedIn.com
  6. 6. Why have a LinkedIn Profile?  Hunting ground for Recruiters / HR Managers  An opportunity to show case your experience  Provides new opportunities without you looking  Make new connections  Build an online network  Find people you want to find
  7. 7. LinkedIn Profile  It’s your CV Online  Strong Profile  Highly professional  Attention grabbing  Brings out your personality  Use key words  Use your full name and job title
  8. 8. LinkedIn Profile  Photo  14 times more likely to be viewed with a photo  Make sure it’s a good quality photo  A recent photo  No bad selfies!
  9. 9. LinkedIn Profile  Work experience  Make sure this section is detailed  List the skills and experience you have – provides LinkedIn skills  Think about the reader  List your achievements within those roles  Use LinkedIn Skills  13 times more likely to be viewed with skills  Most over used adjective – ‘Responsible, Creative’ 2011 - 2012  Most over used word on LinkedIn - ‘Motivated’ 2013  Don’t have a great deal of experience?  10 million people have added voluntary work
  10. 10. LinkedIn Profile  Proof read your profile  And then again!  Do not lie about anything!  Customise your URL  https://uk.linkedin.com/in/jonathansanderson  https://www.linkedin.com/in/tester  https://www.linkedin.com/in/jedimaster  Make sure your profile is visible to EVERYONE  Consider a LinkedIn badge on your email signature
  11. 11. LinkedIn Profile  Contact Details  Make it easy for them to provide you opportunities  Email  Telephone number  Twitter handle  Websites  Give them a further insight into your life
  12. 12. Corecom’s Top Tips  Groups  Relevant to your area  Increases your network reach  Connect with the right kind of people  Make sure your connections are relevant  Avoid LIONs  Engage with your audience  SlideShare  Lots of detail – fill all of your profile  Ensure you are getting picked up
  13. 13. Thank you for listening... Any questions? Email – j.sanderson@corecomconsulting.co.uk LinkedIn - https://uk.linkedin.com/in/jonathansanderson

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