Collaboration as a Small Business Marketing Strategy

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Collaboration as a Small Business Marketing Strategy: We want to inspire you to think differently about collaboration and your marketing efforts, create a feeling of enthusiasm to start actively looking for collaborators, challenge you to work through collaborations to increase your business revenue.

Visit CoreVantageSolutions.com
http://www.corevantagesolutions.com/

Originally presented to the Twin Cities Small Emerging Growth Company Resource Group:
http://www.linkedin.com/groups/Twin-Cities-Small-Emerging-Growth-134205

Published in: Business, News & Politics
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Collaboration as a Small Business Marketing Strategy

  1. 1. Presentation Goals  Inspire you to think differently about collaboration and your marketing efforts  Create a feeling of enthusiasm to start actively looking for collaborators  Challenge you to work through collaborations to increase your business revenue
  2. 2. Mindset  Sharing/Partnership Mindset  Know Yourself  Your Values  How You Work with Others  Know Your Business & What You Have to Offer  Updated Business Plan  Updated Marketing Plan  Know your customer pathway for their business success  What are 3 Specific product or service offerings?
  3. 3. Types of Marketing Collaborations  Networking Collaborations  Referrals  Preferred Vendor status  Joint Marketing Collaborations  Sharing Booth Space  Sharing information to enhance each other brands  Print Media/Brochure sharing  Product Marketing Collaborations  Private Label
  4. 4. You Approach  Research Before the Approach  Define specifically what you will be able to offer  How is this a win-win for both?  List of questions to help evaluate the collaborative work  What do you bring to the collaboration?  What does the other party(s) bring to the collaboration?  Roles and Responsibilities  What are the benefits?  What are the risks?  Formal Agreement?  Pros and Cons
  5. 5. You Approach (Con’t)  Decide on how many people to approach?  For each area of collaboration work  Decide on what kind of presentation  Formal or informal  Introduce the idea  Evaluate interest  Decide next steps and strategy  Don’t put all “collaborations” in one basket  Create a “collaboration” pipeline
  6. 6. They Approach  How prepared are they?  How far along are they in the idea?  What do they bring to the table?  What would the roles be in the collaboration?  What is the revenue stream – compared to the work?  Is the collaboration congruent with your business plan?
  7. 7. Lessons Learned  Usually who approaches – “Owns” the collaboration  Communicate Regularly  Money is important – not always the motivation  Make sure there is some kind of written plan including timelines  Know Thyself  Communicate Regularly
  8. 8. Thank You for Watching! This was presented by Lisa Olson of CoreVantage Solutions to the Twin Cities Small Emerging Growth Company Group Fall of 2013 CoreVantageSolutions.com Collaborating through web-based technology

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