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Any technology investment today must have an attractive ROI. This paper demonstrates the ROI associated with implementing the leading application whitelisting solution, BOUNCER by CoreTrace. Using a 500-server example, the paper outlines the various levers that generate a rapid and significant ROI. Not only does BOUNCER provide dramatically improved endpoint security, it does so at a significant savings of $938,085 over Endpoint Security 1.0 solutions — a savings of $846 per-server per-year. Moreover, the BOUNCER implementation is forecasted to pay for itself in less than 10 months.