Marketing technology continues to advance as rapidly as production technology, and we here at CoreElement were interested in knowing whether or not industrial manufacturers have been keeping up with the times.
Do more with less isn’t optional. Marketing is no exception. The latest tools offer intriguing possibilities when paired with new media. The question is whether manufacturers are adopting and adapting to this new world.
So we decided to ask - from presidents to CEOs to VPs to sales managers - industrial manufacturers all about their marketing strengths, weaknesses, strategy and tactics.
Here are some of the findings. For full survey results go to http://Core-El.com.