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20 Group Best Idea
Bart Bunnell & Tom Lane
Chrysler Dodge Jeep Ram
New Orleans, LA
Sept 26, 2016
SALES PERSON BRANDING
Have policies in place to protect the
dealership and it’s reputation.
Simple list of Social Media Do’s & Don’t
Sites to brand yourself on Social Media
Dwayne Lane’s Auto Family encourages it’s Sales Personnel to use Social Media to
promote and increase sales for not only themselves, but for the dealership. We recognize
that each sales person will have their own style of promoting themselves, but we ask that
they always speak respectfully about the dealership and make sure that their behavior
reflects positively on the dealerships reputation.
Ÿ Google Plus
Sample Social Media Policies - available online
Key Policies -
Ÿ Don’t speak for the dealership
Ÿ Don’t share information that is confidential or proprietary to the dealership
Ÿ Don’t use the companies logo or likeness without prior permission
Start off right by having your new employees sign a “social media policy” upon hiring.
KEEP IT ENGAGING!!!
Ÿ no vulgarity
Ÿ no politics
Ÿ no religious views
Ÿ no drama post
Ÿ find groups to be in & offer help
Ÿ post interactive threads
Ÿ minor giveaways
Ÿ family gatherings
Ÿ sold units
Facebook Fan Page
What is a Fan Page?
A fan page is the only way for entities like businesses, organizations, celebrities, and
political figures to represent themselves on Facebook. Unlike a personal Facebook profile,
fan pages are visible to everybody on the Internet.
Benefits of using a Fan Page
Ÿ Allows dealership admin and sales person access to the page
Ÿ Gives dealership ability to edit or delete anything that doesn’t follow policy
Ÿ Allows the Sales Person to use another FB page rather than their personal page
Ÿ When the sales person leaves the dealership, the page can be deleted quickly and
Here is a link with steps showing how to create a “fan page”
Branding ideas for the Sales Person
Share your hobbies, passions & interests. Find your niche and find a way to connect that
makes you stand out on Social Media.
The ideas are endless!!
Add photos/videos, tutorials, tips and tricks that enhance your brand.
WE’RE SOCIAL.... FOLLOW US!
Jason has worked for Dwayne Lane’s 8
Jason uses several social media platforms to promote
himself and generate sales. He has a passion for
cooking and selling, so he uses this to brand himself.
On social media you will see Jason post:
Ÿ Customer testimonials
Ÿ Videos of the customer experience
Ÿ Short cooking videos
Jason Sells Jeeps and more