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20Group2016Sept (1)

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20Group2016Sept (1)

  1. 1. 20 Group Best Idea Bart Bunnell & Tom Lane Dwayne Lane’s Chrysler Dodge Jeep Ram #26 New Orleans, LA Sept 26, 2016 Sales Person Branding
  2. 2. SALES PERSON BRANDING Dealerships Expectations Have policies in place to protect the dealership and it’s reputation. Simple list of Social Media Do’s & Don’t Sites to brand yourself on Social Media Dwayne Lane’s Auto Family encourages it’s Sales Personnel to use Social Media to promote and increase sales for not only themselves, but for the dealership. We recognize that each sales person will have their own style of promoting themselves, but we ask that they always speak respectfully about the dealership and make sure that their behavior reflects positively on the dealerships reputation. Ÿ Facebook Ÿ Twitter Ÿ Youtube Ÿ Google Plus Ÿ Linkedin Ÿ Instagram Ÿ Pinterest Ÿ Snapchat Ÿ Blog Sample Social Media Policies - available online Key Policies - Ÿ Don’t speak for the dealership Ÿ Don’t share information that is confidential or proprietary to the dealership Ÿ Don’t use the companies logo or likeness without prior permission Start off right by having your new employees sign a “social media policy” upon hiring. KEEP IT ENGAGING!!! Ÿ no vulgarity Ÿ no politics Ÿ no religious views Ÿ no drama post Ÿ find groups to be in & offer help Ÿ post interactive threads Ÿ minor giveaways Ÿ family gatherings Ÿ sold units DON'T’SDO’S
  3. 3. Facebook Fan Page What is a Fan Page? A fan page is the only way for entities like businesses, organizations, celebrities, and political figures to represent themselves on Facebook. Unlike a personal Facebook profile, fan pages are visible to everybody on the Internet. Benefits of using a Fan Page Ÿ Allows dealership admin and sales person access to the page Ÿ Gives dealership ability to edit or delete anything that doesn’t follow policy Ÿ Allows the Sales Person to use another FB page rather than their personal page Ÿ When the sales person leaves the dealership, the page can be deleted quickly and easily. Here is a link with steps showing how to create a “fan page” Branding ideas for the Sales Person Share your hobbies, passions & interests. Find your niche and find a way to connect that makes you stand out on Social Media. Ÿ Golf Ÿ Music Ÿ Cooking Ÿ Gardening The ideas are endless!! Add photos/videos, tutorials, tips and tricks that enhance your brand. WE’RE SOCIAL.... FOLLOW US!
  4. 4. Meet Jason Jason has worked for Dwayne Lane’s 8 years. Jason uses several social media platforms to promote himself and generate sales. He has a passion for cooking and selling, so he uses this to brand himself. On social media you will see Jason post: Ÿ Customer testimonials Ÿ Videos of the customer experience Ÿ Short cooking videos Ÿ Tutorials Facebook @jasonpeters Instagram cooking_with_the_car_guy Youtube Jason Sells Jeeps and more tG40wOz2ZGpoO1QlV3A