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Designing for Engagement: Take Yourself to the Summit

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Brian Gardner spoke on the design panel at Authority Intensive, instructing attendees how to design for engagement. He cited three central questions for any design project: 1) Where am I going and what should I bring? 2) Who do I want to take with me along the way 3) Why am I doing this and how is it going?

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Designing for Engagement: Take Yourself to the Summit

  1. 1. Designing for Engagement: TAKE YOURSELF TO THE SUMMIT By Brian Gardner
  2. 2. 3 Critical Questions Before Starting My Journey ▶ Where am I going and what should I bring? ▶ Who do I want to take with me along the way? ▶ Why am I doing this and how is it going?
  3. 3. Where am I going and what should I bring? ▶ Research the destination (niche) ▶ Enterprise, small business, individuals ▶ Identify the necessary gear (tools) ▶ Website, blog, landing pages, email signups
  4. 4. Who do I want to take with me along the way? ▶ Identify key members of the team ▶ Guide, coach, authors, admins ▶ Consider who your audience will be ▶ Writers, designers, consumers
  5. 5. Why am I doing this and how is it going? ▶ Identify the desired result ▶ Make a sale, get an email, qualify a lead ▶ Recalibrate along the way ▶ What’s working, what’s not
  6. 6. Life in the Real World ▶ Design and typography – first impressions ▶ Fonts, colors, spacing ▶ Mobile responsive, mobile responsive ▶ Site layout – organization of content ▶ Navigation, columns, widgets ▶ Critical elements – necessary components ▶ Ads, social media buttons, opt-ins
  7. 7. Happy Climbing!
  8. 8. Brian Gardner @bgardner

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