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isforAnalytics,
withoutthemyou'relost.
Ignoranceisblissonlyif
youdon'tknowthecost.
isforbouncerate,
howquicklytheygo.
Howmanyleft
thatyoudidnotgettoknow?
1234 5678 8765 3421
JON H. DOE
05/17
isforConversion,
CallthemtoAct.
Thecopyshouldleadthem
tosomethingtheylack.
isforDesign,
withfunctionalintent.
Theflowshouldearnvisitors
tohelppayyourrent.
isforEngagement,
asensoryaffair.
Sparktheirimagination
tohelpkeepthemthere.
isforFlow,
fromheadlinetogoal.
Thejobofthewords
istoleadandtoshow.
isForGoal,
thereshouldbeonlyone!
Morethanthat
andyoumightaswellhavenone.
isforHeadline,
withoutoneyou'redead.
Itssingulargoal:
getthenextsentenceread.
isforImagery,
toengageallthesenses.
Metaphorsandsimiles
collapsealldefenses.
isforJustification,
noclaimshouldlackit.
Itisn'tbragging
ifyouhavefactstobackit.
isforKPIs,
themetricsthatmatter.
Forpagesthathandyou
moresalesonaplatter.
isforLayout,
tocomplementdesign.
Ifbothworktogether
theoutcome'sdivine.
isforMistakes,
somethingstoavoid.
Clutterandconfusion
leavevisitorsannoyed.
isforNavigation,
Irecommendnone.
Wedon'twantthemleaving
'tillthecopyisdone.
isforOptimization,
totweaktowardthebest.
Thisrequiresyoutomeasure
andtotest,test,test!
isforPerformance,
thequickerthebetter.
Ifittakestoolong
theywon'treadaletter.
isforQualifying,
toincludeandweedout.
Talkonlytothose
youaretrulyabout.
isforResistance,
whichjustneedspreempting,
referencesbuildtrust
andmakeyoumoretempting.
isforSEO,
keywordsthatstick.
Makeuseofthelanguage
thatdrovethemtoclick.
stayth
irstymy
friends
s t a y t h
irstymy
ds
isforTraffic,
starvingandready.
Ifyouslaketheirbigthirst
thentheflowwillbest...
isforUnderstanding,
yourcustomerideal.
Forsolvingtheirproblem
withjusttherightzeal.
isforVisuals,
videosandimages.
Apicturecanshowbetter
thanthousandsofsentences.
isforWriting,
theheartofthematter.
ThePremise,thepromise,
instagesofchatter.
isforXRay,
forlookinginside.
Fromwhencecameyourtraffic,
andwhattheydecide.
isforYou,
thesoulofthepage.
Personalitycomesthrough
asyouwritetoengage.
isforZen,
simplicityandpeace.
Yousolvetheirproblem,
andthey'llpayyourlease.
copyblogger.com
The ABCs of Landing Pages That Work
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The ABCs of Landing Pages That Work

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Landing pages are bread and butter. Landing pages never stutter.

Landing pages are rhyme and reason. Landing pages stay in season.

See what we did there? Rhymes help make learning fun and easy.

And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart way to help you build your career online.

So, what’s even more fun than a list of rhymes that help you learn the fundamentals of effective landing pages?

A SlideShare that visually depicts each rhyme!

And if you want to download an infographic of this presentation, please visit:
http://www.copyblogger.com/landing-pages-that-work/

Published in: Marketing, Internet
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The ABCs of Landing Pages That Work

  1. isforAnalytics, withoutthemyou'relost. Ignoranceisblissonlyif youdon'tknowthecost.
  2. isforbouncerate, howquicklytheygo. Howmanyleft thatyoudidnotgettoknow?
  3. 1234 5678 8765 3421 JON H. DOE 05/17 isforConversion, CallthemtoAct. Thecopyshouldleadthem tosomethingtheylack.
  4. isforDesign, withfunctionalintent. Theflowshouldearnvisitors tohelppayyourrent.
  5. isforEngagement, asensoryaffair. Sparktheirimagination tohelpkeepthemthere.
  6. isforFlow, fromheadlinetogoal. Thejobofthewords istoleadandtoshow.
  7. isForGoal, thereshouldbeonlyone! Morethanthat andyoumightaswellhavenone.
  8. isforHeadline, withoutoneyou'redead. Itssingulargoal: getthenextsentenceread.
  9. isforImagery, toengageallthesenses. Metaphorsandsimiles collapsealldefenses.
  10. isforJustification, noclaimshouldlackit. Itisn'tbragging ifyouhavefactstobackit.
  11. isforKPIs, themetricsthatmatter. Forpagesthathandyou moresalesonaplatter.
  12. isforLayout, tocomplementdesign. Ifbothworktogether theoutcome'sdivine.
  13. isforMistakes, somethingstoavoid. Clutterandconfusion leavevisitorsannoyed.
  14. isforNavigation, Irecommendnone. Wedon'twantthemleaving 'tillthecopyisdone.
  15. isforOptimization, totweaktowardthebest. Thisrequiresyoutomeasure andtotest,test,test!
  16. isforPerformance, thequickerthebetter. Ifittakestoolong theywon'treadaletter.
  17. isforQualifying, toincludeandweedout. Talkonlytothose youaretrulyabout.
  18. isforResistance, whichjustneedspreempting, referencesbuildtrust andmakeyoumoretempting.
  19. isforSEO, keywordsthatstick. Makeuseofthelanguage thatdrovethemtoclick.
  20. stayth irstymy friends s t a y t h irstymy ds isforTraffic, starvingandready. Ifyouslaketheirbigthirst thentheflowwillbesteady.
  21. isforUnderstanding, yourcustomerideal. Forsolvingtheirproblem withjusttherightzeal.
  22. isforVisuals, videosandimages. Apicturecanshowbetter thanthousandsofsentences.
  23. isforWriting, theheartofthematter. ThePremise,thepromise, instagesofchatter.
  24. isforXRay, forlookinginside. Fromwhencecameyourtraffic, andwhattheydecide.
  25. isforYou, thesoulofthepage. Personalitycomesthrough asyouwritetoengage.
  26. isforZen, simplicityandpeace. Yousolvetheirproblem, andthey'llpayyourlease.
  27. copyblogger.com

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