Check these out next
The 3-Step Journey of a Remarkable Piece of Content
74 likes
views
Read the post: http://www.copyblogger.com/remarkable-content/ You know it when you’ve read it. It’s that blog post, article, video, or speech that changes you. It touches you. You are so affected by its message, you can’t help but share it. We’ve all experienced content like this. But do we know how to create it? Because consistently creating remarkable content over time is what it's all about. You're aiming to create content that makes people pay attention, think, and feel. Pamela Wilson believe that remarkable content takes a three-step journey. This set of slides was adapted from Pamela's latest Copyblogger post (which goes live Tuesday, June 3rd at 8:00 ET). Once published, you can view the complete post here: http://www.copyblogger.com/remarkable-content/
Recommended
The 3-Step Journey of a Remarkable Piece of Content
- The 3-Step Journey of a Remarkable Piece of Content
- We’ve all experienced content that moves us.
- But do we know how to create it?
- Remarkable content takes a three-step journey.
- STEP 1: START WITH THE EYES 1
- Your reader sees the overall presentation of your information before they read a single word. 1
- Use colors, fonts, formatting, and visual hierarchy to invite them to begin consuming your content.
- STEP 2: APPEAL TO THE MIND 2
- Present rock-solid, useful content in a way that’s easy to read and absorb. 2
- Write high-impact headlines and subheads, add bulleted lists and blockquotes, and incorporate images.
- STEP 3: AIM FOR THE HEART 3
- Tell a story that touches on common human experiences and emotions. 3
- When you incorporate stories that knit together experiences and emotions we’ve all had …
- … your content will go straight from the eyes, to the mind, to the heart. 3 2 1
- And it will stay there, and be remembered.
- Click to learn more at copyblogger.com