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HOW TO Fully Engage Your Readers’ Brains with Images
Let’s talk about your visual cortex
It processes visual information fast, and 
 it’s hungry for images Feed me
The image you add to your next 
 piece of content 
 will connect with 
 your reader in 13 milliseconds 
 (maybe less!) Yum!
Are you fully engaging your 
 readers’ brains with images?
FACT: Content featuring compelling images averages 94% more total views than content without images. 50 100
In this presentation, you’ll learn what designers and art directors look for when choosing and 
 using images.
IMPORTANT NOTE: Understand this and 
 you won’t get sued!
Google Image Search is NOT 
 for finding images to use in 
 your content. Images in Google Image Search belong to someone.
Do not steal someone else’s intellectual property and creative work and put it on your website!
(Unless you enjoy being sued.) Google Image Search
Keep clicking to discover 
 how to choose — and where 
 to find — amazing images for your website.
Avoid images like these at all costs
This one is too fake.
This one is too ridiculous!
Don’t pick images that are cute, but unrelated to your topic.
These images are 
 most effective
Pick images that look like real people (on a good hair day).
Look for images that 
 relate directly to your headline.
Don’t be afraid to 
 have a sense of humor.
Where to look for free images
•Pixabay •Unsplash •StockSnap Favorite sites for free* images *Remember: read and respect image licenses.
Where to look for paid images
Favorite sites for paid images •Bigstock •Shutterstock •Getty Images
Try taking your 
 own photos Use the 
 camera 
 in your 
 pocket!
Light up some brains today with images
Click to read the full post
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Marketing
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Oct. 12, 2015

How to Fully Engage Your Readers' Brains with Images

Adding images to your content marketing posts will boost shares, make them more memorable, and increase understanding. Discover how to choose stock photos the right way, and what to avoid when picking visuals.

License: CC Attribution-NonCommercial License
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How to Fully Engage Your Readers' Brains with Images

  1. 1. HOW TO Fully Engage Your Readers’ Brains with Images
  2. 2. Let’s talk about your visual cortex
  3. 3. It processes visual information fast, and 
 it’s hungry for images Feed me
  4. 4. The image you add to your next 
 piece of content 
 will connect with 
 your reader in 13 milliseconds 
 (maybe less!) Yum!
  5. 5. Are you fully engaging your 
 readers’ brains with images?
  6. 6. FACT: Content featuring compelling images averages 94% more total views than content without images. 50 100
  7. 7. In this presentation, you’ll learn what designers and art directors look for when choosing and 
 using images.
  8. 8. IMPORTANT NOTE: Understand this and 
 you won’t get sued!
  9. 9. Google Image Search is NOT 
 for finding images to use in 
 your content. Images in Google Image Search belong to someone.
  10. 10. Do not steal someone else’s intellectual property and creative work and put it on your website!
  11. 11. (Unless you enjoy being sued.) Google Image Search
  12. 12. Keep clicking to discover 
 how to choose — and where 
 to find — amazing images for your website.
  13. 13. Avoid images like these at all costs
  14. 14. This one is too fake.
  15. 15. This one is too ridiculous!
  16. 16. Don’t pick images that are cute, but unrelated to your topic.
  17. 17. These images are 
 most effective
  18. 18. Pick images that look like real people (on a good hair day).
  19. 19. Look for images that 
 relate directly to your headline.
  20. 20. Don’t be afraid to 
 have a sense of humor.
  21. 21. Where to look for free images
  22. 22. •Pixabay •Unsplash •StockSnap Favorite sites for free* images *Remember: read and respect image licenses.
  23. 23. Where to look for paid images
  24. 24. Favorite sites for paid images •Bigstock •Shutterstock •Getty Images
  25. 25. Try taking your 
 own photos Use the 
 camera 
 in your 
 pocket!
  26. 26. Light up some brains today with images
  27. 27. Click to read the full post

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