Think about it.
Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy.
At some point, all these companies told compelling stories that grabbed our attention — and held it. Not just for thirty seconds, but longer.
And as they repeated their stories over and over again, they got under our skin. Through simple stories, these companies won our allegiance and business.
Tell the right story and you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.
More than a year ago, Sonia Simone wrote the defining piece on the subject — a summary of what it takes to write a meaningful marketing story that people can’t ignore. The article summarizes what we believe at Copyblogger.
So, Copyblogger Media designer Lauren Mancke and I thought it was high time we honor Sonia’s article with a sleek presentation in the style of the outstanding storytellers from the era of silent films.
And if you'd like to embed this presentation as an infographic or download as a PDF, go here: