13 Simple Questions to Help You Draft a Winning Content Strategy

37,570 views

Published on

Discover how to create a content strategy for your business that actually works! This compact presentation features 13 questions that will get you thinking, and help you build a content plan for your business.

Published in: Marketing

13 Simple Questions to Help You Draft a Winning Content Strategy

  1. 1. 13 Simple Questions to Help You Draft a Winning Content Strategy
  2. 2. ©2015 COPYBLOGGER MEDIA LLC 2 But the 13 content strategy questions here will hone your focus 
 and keep your content on track. Use your answers to help you see clearly, avoid excuses, and remove distractions. Use these questions to keep you accountable. Set aside an afternoon, ask yourself these questions, and document the answers here. Ready? Let’s get started. A lack of a documented content strategy could be holding you back.
  3. 3. ©2015 COPYBLOGGER MEDIA LLC Who are your users? Identify and specifically describe the members of your audience. 3 1
  4. 4. ©2015 COPYBLOGGER MEDIA LLC Who are your competitors? Who or what can take prospects away from you? And not just your direct competitors. 4 2
  5. 5. ©2015 COPYBLOGGER MEDIA LLC What do you bring 
 to the table? How do you fit into the market? What do you bring to the table that no one else can? What makes you unique? 5 3
  6. 6. ©2015 COPYBLOGGER MEDIA LLC What do you hear? What are your customers saying? What are the recurring themes, in regard to their dreams and challenges? 6 4
  7. 7. ©2015 COPYBLOGGER MEDIA LLC What content do 
 you already have? You need to assess the content you already have on your website, blog, and social media platforms. 7 5
  8. 8. ©2015 COPYBLOGGER MEDIA LLC What is the purpose 
 of your content? Is your content intended to drive sales? Generate leads? Build authority? Increase organic search traffic? Please your mother? All of the above? 8 6
  9. 9. ©2015 COPYBLOGGER MEDIA LLC How often should 
 you publish content? Once a week? Daily? Answer this question to identify your resources. 9 7
  10. 10. ©2015 COPYBLOGGER MEDIA LLC How will you distribute 
 your content? Which social media platform(s) will you focus on? Where is your ideal audience? Who is going to share your content? Are you going to use scheduling tools? 10 8
  11. 11. ©2015 COPYBLOGGER MEDIA LLC Who is in charge 
 of your content? Is it you? Should it be you? 
 You may need to hire someone to write new content and manage existing content. 11 9
  12. 12. ©2015 COPYBLOGGER MEDIA LLC Who will produce 
 your content? Who’s going to do the research? Write the content? Design it? Will these people always be available when you need them? 12 10
  13. 13. ©2015 COPYBLOGGER MEDIA LLC Who is going to 
 maintain the content? The content on your website is like a garden. It needs to be cultivated. Name that person, and create a schedule. 13 11
  14. 14. ©2015 COPYBLOGGER MEDIA LLC Who is responsible 
 for the results? If you have a small team, make each person responsible for some area of the content. Make sure these goals are measurable, achievable, and specific. 14 12
  15. 15. ©2015 COPYBLOGGER MEDIA LLC What’s your destination (core strategy)? State what you need to accomplish, determine the type of content that will help you achieve this goal, and create a plan to help you accomplish it. 15 13
  16. 16. ©2015 COPYBLOGGER MEDIA LLC Use these guidelines to create a core strategy: Aspirational Create a goal that gives you room to stretch, fail, get back up, and grow. Flexible Your core strategy should allow you to adjust as your environment changes around you, without having to make a drastic pivot. Meaningful Does your core strategy align with your values, and will you be able to sustain it and endure challenges over the long haul? 16
  17. 17. ©2015 COPYBLOGGER MEDIA LLC 17 Want to know more about this topic? Click here to read 13 Simple Questions to 
 Help You Draft a Winning Content Strategy 
 on copyblogger.com

×