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Tien e mailmarketingtrends voor meer conversie

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Wat zijn de e-mailmarketingtrends anno nu? In deze presentatie zie je ze voorbij komen.

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Tien e mailmarketingtrends voor meer conversie

  1. 1. Ralph van den Broeck Marketing Executive Tien e-mailmarketingtrends voor meer conversie
  2. 2. Over mij Ralph van den Broeck Marketing Executive
  3. 3. Drie hoofdtrends  Data-Driven marketing  Omni-Channel Marketing  Mobile Marketing
  4. 4. Tien trends 1. Progressive Profiling 2. Data Quality Management 3. Real-Time personalised marketing 4. Marketing Automation 5. Omni-channel marketing strategy 6. Mobile-first email design 7. Contextual email marketing 8. Customer-centric email marketing 9. Visual Inbox 10. Progressive enhancement email design
  5. 5. Trend 1: Progressive Profiling
  6. 6. Data = overal Trend 1
  7. 7. Progressive Profiling Indirect Profiling Direct Profiling Trend 1
  8. 8. Indirect Profiling Trend 1
  9. 9. Direct profiling Trend 1
  10. 10. Trend 2: Data Quality Management
  11. 11. Veel data leidt tot problemen  Niet bestaande e-mail adressen  Dubbele gegevens  Verouderde gegevens  Onduidelijkheid over opt-in  Levensduur opt-in  Beschikbaarheid van de data  Segmentatie van de data  Data in silo’s Trend 2
  12. 12. Oplossingen Trend 2  Koppeling tussen verschillende systemen via API  Win-back campagnes  Automatisch datamanagement
  13. 13. Koppeling tussen verschillende systemen Trend 2
  14. 14. Win-back campagnes Trend 2
  15. 15. Automatisch Datamanagement  Filter dubbele gegevens  Filter bounces  Levensduur van opt-in Trend 2
  16. 16. Trend 3: Real-Time personalised marketing
  17. 17. Programmatic Marketing Advanced Personalisation Trend 3
  18. 18. Programmatic marketing  Drip email campaigns  Abandoned shopping carts  Transactional emails Als {X} dan {Y} Trend 3
  19. 19. Advanced personalisation Trend 3
  20. 20. Trend 4: Marketing Automation
  21. 21. Lead to revenue management Drie onderdelen: 1. Lead generatie 2. Lead nurturing 3. Lead scoring Trend 4
  22. 22. Lead Nurturing Trend 4
  23. 23. Lead Scoring Trend 4
  24. 24. Trend 5: Omni-channel marketing strategy
  25. 25. Maak gebruik van meerdere kanalen Trend 5
  26. 26. Trend 6: Mobile-first email design
  27. 27. 51% MOBILE OPENS Source: Litmus (2014) Trend 6
  28. 28. Trend 7: Contextual email marketing
  29. 29. Rekening houden met ontvanger Trend 7
  30. 30. Rekening houden met ontvanger Trend 7
  31. 31. Trend 8: Customer-Centric Email Marketing
  32. 32. De ontvanger bepaalt Trend 8
  33. 33. Trend 9: Visual Inbox
  34. 34. Google inbox Trend 9
  35. 35. Trend 10: Progressive enhancement email design
  36. 36. Complexiteit bij design 50% van de e-mailclients ondersteunt geen HTML5 50% van de e-mailclients ondersteunt wel HTML5 Trend 10
  37. 37. Video in e-mail Trend 10
  38. 38. Tien trends 1. Progressive Profiling 2. Data Quality Management 3. Real-Time personalised marketing 4. Marketing Automation 5. Omni-channel marketing strategy 6. Mobile-first email design 7. Contextual email marketing 8. Customer-centric email marketing 9. Visual Inbox 10. Progressive enhancement email design
  39. 39. Ralph van den Broeck Marketing Executive Thank you! Vragen? ralph.vandenbroeck@copernica.com

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