Targeting and interacting with your (potential) customer using database marketing
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Copernica BVFollow
Oct. 12, 2011•0 likes•1,230 views
Targeting and interacting with your (potential) customer using database marketing
Oct. 12, 2011•0 likes•1,230 views
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Presented by Oskar van Straaten at the DMF 2011 in Belgium.
Copernica BVFollow
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Targeting and interacting with your (potential) customer using database marketing
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- 4.
- 5.
- 6. Product or service?
- 7. Competition
- 8. Suppliers
- 9. Stock?
- 10. How to approach the market?
- 11. (Financial) resources
- 12. Communication Plan - Financial Plan
- 13.
- 14.
- 15.
- 16.
- 17. Offline
- 18. Online
- 19. Offline
- 20. Online
- 21.
- 22.
- 23.
- 24.
- 25. Customer loyalty
- 26. Integratingvarious media channels
- 27. Right offer
- 28.
- 29. Customerlife-cycle e-mail
- 30. Socialsharing
- 31. Segmentation, personalization
- 32. Use all web shop data
- 33. Createown environment
- 34. Deliverability
- 35.
- 36.
- 37.
- 38.
- 39.
- 40.
- 41.
- 42. Order History
- 43. Test mailings; different browsers
- 44. Custom mailings
- 45. Personal, order history
- 46. All mailings are measurable
- 47.
- 48.
- 49. High degree of customer satisfaction
- 50.
- 51.
- 52.