Success in emailmarketing is no magic         UX in email marketing,    speak the reader’s language
Today on the menu:Does it still make sense to send emails?What are the commercial uses of email?Emails and mobile users.Be...
Email is not dead. It’s doingfine!“58% of peoplestart their onlineday by readingemails”                     Source: ExactT...
Is email marketing still agood idea?• Over half of internet users  check or send email daily• Emails are green• Emails can...
Examples of email uses
E-mail is read ‘on the go’“The dominance of email activityon mobile devices increasedfrom 37.4% to 41.6% of US mobile inte...
Email Client opens tracked by Litmus Email Analytics in July 2012Calculated from 77.9 million                             ...
Consider the mobile experience                  Source: “Optimizing email for mobile audiences” by Litmus
Use the email space wisely
Know your subscribers• m
Make segments
Build personas
Automate as much as you can
Be relevant
Content is key
Don’t get blacklisted  Source: “Best Practices for Email Marketing” by Icontact
Push ONE message per email
Make your mail readable(even without images)
Use Clear call-to-action
Use check listCopernica in-built checks: Optout function No high spam score Not on a blacklist HTML source code  is co...
ALWAYS allow to unsubscribe
test, TEST,TEST
Test example 1/2
Test example 2/2
Copernica stats
References• “50 simple but highly effective email marketing tips” by  Tamara Gielen• 22 Amazing Mobile Email Marketing Sta...
www.humix.be                Lonneke.Spinhof@humix.be                @humix @lonnekespinhofMediapartners
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Copernica DM Summit 2012: Lonneke Spinhof - UX in e-mailmarketing, spreek de taal van je publiek
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Copernica DM Summit 2012: Lonneke Spinhof - UX in e-mailmarketing, spreek de taal van je publiek

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E-mailmarketing kan ingezet worden als een effectieve manier om gericht te communiceren met uw klanten. Om alle voordelen te halen uit e-mailmarketing campagnes is het van belang je publiek te kennen en te leren uit elke campagne die je doet. Tijdens deze presentaties wordt aan de hand van enkele duidelijke cases en do’s en dont’s uitgelegd hoe je de taal van je publiek kunt (leren) spreken.

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Copernica DM Summit 2012: Lonneke Spinhof - UX in e-mailmarketing, spreek de taal van je publiek

  1. 1. Success in emailmarketing is no magic UX in email marketing, speak the reader’s language
  2. 2. Today on the menu:Does it still make sense to send emails?What are the commercial uses of email?Emails and mobile users.Best practice – few hints.
  3. 3. Email is not dead. It’s doingfine!“58% of peoplestart their onlineday by readingemails” Source: ExactTarget’s Email X-Factor Study, 2010
  4. 4. Is email marketing still agood idea?• Over half of internet users check or send email daily• Emails are green• Emails can be triggered automatically• No limit to personalization
  5. 5. Examples of email uses
  6. 6. E-mail is read ‘on the go’“The dominance of email activityon mobile devices increasedfrom 37.4% to 41.6% of US mobile internet time.” Source: The Nielsen Company
  7. 7. Email Client opens tracked by Litmus Email Analytics in July 2012Calculated from 77.9 million market share
  8. 8. Consider the mobile experience Source: “Optimizing email for mobile audiences” by Litmus
  9. 9. Use the email space wisely
  10. 10. Know your subscribers• m
  11. 11. Make segments
  12. 12. Build personas
  13. 13. Automate as much as you can
  14. 14. Be relevant
  15. 15. Content is key
  16. 16. Don’t get blacklisted Source: “Best Practices for Email Marketing” by Icontact
  17. 17. Push ONE message per email
  18. 18. Make your mail readable(even without images)
  19. 19. Use Clear call-to-action
  20. 20. Use check listCopernica in-built checks: Optout function No high spam score Not on a blacklist HTML source code is correct Authentication data (SPF, SenderID, DKIM) is set up correctly
  21. 21. ALWAYS allow to unsubscribe
  22. 22. test, TEST,TEST
  23. 23. Test example 1/2
  24. 24. Test example 2/2
  25. 25. Copernica stats
  26. 26. References• “50 simple but highly effective email marketing tips” by Tamara Gielen• 22 Amazing Mobile Email Marketing Statistics by http://masstransmit.com/• “Email Marketing” by Iain Davenport• “Transactional Email Best Practices” by Silverpop• “Best Practices for Email Marketing” by Icontact• “Optimizing email for mobile audiences” by Litmus• www.copernica.com• http://www.onextrapixel.com/
  27. 27. www.humix.be Lonneke.Spinhof@humix.be @humix @lonnekespinhofMediapartners
  28. 28. Mediapartners

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