In this case study of Exact Software, you will see how Exact used marketing automation software (Copernica) to set up a detailed lead nurturing program in order to convert Marketing Qualified leads into Sales Qualified leads. In nearly four months time, Exact was able to convert over 40% of their Marketing Qualified leads to Sales Qualified leads. What exactly is lead nurturing and how can it help you?
Exact sends their prospects relevant and personal emails based on their stored interests and preferences. These emails also play an important role in the entire lead nurturing program. https://www.copernica.com/en/blog/lead-nurturing-in-real-life-business-case-exact-software.
This session will help you understand how to:
- Convert more leads from your website by applying lead scoring
- Apply lead scoring in B2b
- Generate more leads and convert them to sales qualified leads
- Improve results of your Inbound marketing benefit from marketing automation
- Make your content marketing more relevant