Realtime insights in your
marketing efforts
Presented by Thierry Thijssen
@ThierryThijssen

10/10/2013

#CoostoTalk
#Coost...
Ahoy!
Thierry Thijssen
Manager Business Development
Coosto

Dive deeper to discover what’s out there
#CoostoTalk
The social web
All online websites where interactions take place
• Social networks: Twitter, Facebook, YouTube, LinkedIn, ...
Social media monitoring
Active monitoring of social media messages through
language analysis
Online customer service

Bran...
Which campaign insights are needed?
 Insights in the immediate effects of your marketing
campaign
 Insights in the struc...
Campaign insights
• Do people talk online about your campaign?
• What is the overall sentiment?
• Who is talking?
• What a...
Do people talk online about your campaign?

#CoostoTalk
What is the overall sentiment?

#CoostoTalk
Who is talking about the campaign?

#CoostoTalk
Who is talking about the campaign?

#CoostoTalk
Who is talking about the campaign?

#CoostoTalk
What are people talking about?

#CoostoTalk
What are people talking about?

#CoostoTalk
How many people are talking?
Mentions

Authors

6644

2771
#CoostoTalk
What is the effect on brand evaluation?

#CoostoTalk
How can I track this in real time?

#CoostoTalk
New insights for campaign monitoring
• Target group analysis
2.673 Twitter authors have written “shoppen” in their bio
98%...
New insights for brand
monitoring
• Reach Statistics
Authors being @mentioned in tweets about De Bijenkorf
Lucille Werner
...
New insights for brand monitoring
• Reach Statistics (01/01/2013 – 10/10/2013 13:55)
Event

Mentions

Conversations

#eret...
New insights for brand monitoring
• Reach Statistics (01/01/2013 – 10/10/2013 13:55)
Event

Mentions

Conversations

#eret...
Campaign insights
• Do people talk online about your campaign?
• What is the overall sentiment?
• Who is talking?
• What a...
Come and visit our stand
and create your own
realtime dashboard!
Thierry.Thijssen@coosto.com
@ThierryThijssen

#CoostoTalk...
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Coosto @ eDay13 - Real-time insights in your marketing efforts

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Real-time insights in your marketing efforts.

Presented by Thierry Thijssen live at eDay13 (10/10/2013)

Published in: Social Media, Technology, Business
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Coosto @ eDay13 - Real-time insights in your marketing efforts

  1. 1. Realtime insights in your marketing efforts Presented by Thierry Thijssen @ThierryThijssen 10/10/2013 #CoostoTalk #CoostoTalk
  2. 2. Ahoy! Thierry Thijssen Manager Business Development Coosto Dive deeper to discover what’s out there #CoostoTalk
  3. 3. The social web All online websites where interactions take place • Social networks: Twitter, Facebook, YouTube, LinkedIn, … • News sites • Fora • Blogs Today, Coosto covers the Netherlands and the United Kingdom. #CoostoTalk
  4. 4. Social media monitoring Active monitoring of social media messages through language analysis Online customer service Brand monitoring Campaign monitoring Crisis management Competitive analysis Research #CoostoTalk
  5. 5. Which campaign insights are needed?  Insights in the immediate effects of your marketing campaign  Insights in the structural effects of your marketing campaign #CoostoTalk
  6. 6. Campaign insights • Do people talk online about your campaign? • What is the overall sentiment? • Who is talking? • What are people talking about? • How many people are talking? • What is the effect on brand evaluation? • How can I track all this in real time? • New insights … #CoostoTalk
  7. 7. Do people talk online about your campaign? #CoostoTalk
  8. 8. What is the overall sentiment? #CoostoTalk
  9. 9. Who is talking about the campaign? #CoostoTalk
  10. 10. Who is talking about the campaign? #CoostoTalk
  11. 11. Who is talking about the campaign? #CoostoTalk
  12. 12. What are people talking about? #CoostoTalk
  13. 13. What are people talking about? #CoostoTalk
  14. 14. How many people are talking? Mentions Authors 6644 2771 #CoostoTalk
  15. 15. What is the effect on brand evaluation? #CoostoTalk
  16. 16. How can I track this in real time? #CoostoTalk
  17. 17. New insights for campaign monitoring • Target group analysis 2.673 Twitter authors have written “shoppen” in their bio 98% is female, with an average age of 27 #CoostoTalk
  18. 18. New insights for brand monitoring • Reach Statistics Authors being @mentioned in tweets about De Bijenkorf Lucille Werner Halina Reijn Cor Molenaar 345 289 232 Share of voice: 91.349 messages in 66.075 different conversations with 1.316.095 messages in total #CoostoTalk
  19. 19. New insights for brand monitoring • Reach Statistics (01/01/2013 – 10/10/2013 13:55) Event Mentions Conversations #eretail13 #eday13 #efashion13 #etravel13 #ehealth13 344 3.234 297 491 334 269 2803 218 388 253 Total mentions in conversation 385 4013 404 582 526 #CoostoTalk
  20. 20. New insights for brand monitoring • Reach Statistics (01/01/2013 – 10/10/2013 13:55) Event Mentions Conversations #eretail13 #eday13 #efashion13 #etravel13 #ehealth13 344 3.234 297 491 334 269 2803 218 388 253 Total mentions in conversation 385 4013 404 582 526 #CoostoTalk
  21. 21. Campaign insights • Do people talk online about your campaign? • What is the overall sentiment? • Who is talking? • What are people talking about? • How many people are talking? • What is the effect on brand evaluation? • How can I track all this in real time? • New insights … #CoostoTalk
  22. 22. Come and visit our stand and create your own realtime dashboard! Thierry.Thijssen@coosto.com @ThierryThijssen #CoostoTalk #CoostoTalk

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