Cooperatize Presentation from DigMe Summit 2015
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Cooperatize presented at the DigMe Summit in NYC on June 10th, 2015. This presentation talks about the value Cooperatize brings to travel and tourism companies.
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Cooperatize Presentation from DigMe Summit 2015
- 1. Travel & Tourism Storytelling Platform
- 4. Publish to the long-tail at scale. Targeting Streamlined Workflow Standardization
- 5. We manage your blogger relationships.
- 6. Software to Make It Easy
- 7. Buy sponsored content like buying media.
- 8. Sponsored Content Advertising Guaranteed Readers Story Creation + Distribution Cost Per Read
- 9. People share stories about travel, not ads about travel.
- 11. Thank you. Al Chen al@cooperatize.com (415) 894 0647
Editor's Notes
- -Amber met her husband in Cambodia (Rant & Roam) -Leigh is an outdoor traveler from Canada (Hike Bike Travel) -Joanne E is from Trinidad and values her Caribbean culture
- -Amber met her husband in Cambodia (Rant & Roam) -Leigh is an outdoor traveler from Canada (Hike Bike Travel) -Joanne E is from Trinidad and values her Caribbean culture
- The problem we solve is helping your travel brand get stories published on long-tail blogs.
- When was the last time you’ve tried to organize a press or FAM trip? How did you measure results? (Julie from Visit Niagara or Mark from Brand USA) -Why you can’t talk to bloggers themselves?
- -You submit guidelines around your story as well as targeting criteria -Bloggers apply to the campaign if they are interested -We show you all the publishers who applied and you can decide who to work with -Handle all drafts through the platform
- -6,000 verified publishers across various verticals -We don’t have the reach of an Outbrain, but an investment with us includes the content creation as well as the distribution of the story -Through transparency about the numbers, you can back out the costs, reach of stories, and expected ROI -Publishers have skin in the game to share the stories as widely as possible since they are compensated on readers, allowing for accountability
- -You pay for what you get, but stories generally go above and beyond their expected readership since they live forever on the blogs where they are published
- -Jason Hackett (New York Circle Line Cruises) – Telling stories about experiencing Macy’s July 4th fireworks on a cruise while everyone needs to watch from the Westside Highway -Mark Lapidus (Brand USA) – Culinary tourism is big. Food and lifestyle bloggers writing about the Flavors of USA guidebook and the Travel Channel/Food Network vignettes featuring chefs. -Julie Gilbert (Visit Niagara) – imagine arts and music bloggers writing about the Historic Lewiston Jazz Festival or the Old Falls Street Oktoberfest