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The 7 differences between content marketing and traditional marketing                   Traditional marketing             ...
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The 7 differences between content marketing and traditional marketing

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The 7 differences between content marketing and traditional marketing

  1. 1. The 7 differences between content marketing and traditional marketing Traditional marketing Content marketing Discontinuous Permanent Series of campaigns Continuous effort Media buying Brand is its own media To display ads To broadcast content Advertising Storytelling Ads, slogans, promotion Stories, reports, testimonials Interruption Attraction Struggle to divert the consumer’s attention to the Struggle to be relevant to the consumer’s business or brand’s benefit interests Self-centered Consumer-centric Discourse on the brand and its offerings Discourse indirectly related to the brand and its offerings Aimed at broadcast Aimed at conversation The brand tries to broadcast its messages to the widest The brand encourages the proliferation of its content and audience possible of content produced by its fans A result of the Marketing department A result of the company as a whole Designed, managed and produced by the Marketing Driven by Marketing but designed and produced by teams experts & funtional teams in various departmentsSource : Altimeter, Content: The New Marketing Equation, February 2012 http://www.smartwords.eu

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