Master’s Degree in Research for                                                                   Postgraduate Diploma in ...
Entry Requirements                            Programme Director– Professionals and entrepreneurs in the      JORGE RODRÍG...
Postgraduate Diploma in Innovation                                                                                      Ob...
Access Requirements, Registrationand FinancingSELECTION                                          EVALUATIONSelection is do...
a                                                                                                                         ...
Summary07    Introduction                                                              Design and Product08    Access Requ...
Interior Design and Space                                                       Design and Building94    Master’s Degree i...
Md in research for design and innovation ang
Md in research for design and innovation ang
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Md in research for design and innovation ang

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Md in research for design and innovation ang

  1. 1. Master’s Degree in Research for Postgraduate Diploma in Coolhunting.Design and Innovation Design and Global Trends1st programme. October 2011: The qualification of Master’s Degree 3rd programme: from October 2011 to March 2012in Research for Design and Innovation is obtained by studying the ECTS Credits: 30Postgraduate Diploma in Coolhunting. Design and Global Trends, from Language: Spanish and EnglishOctober 2011 to March 2012, and the Postgraduate Diploma in Innovation Qualification: Postgraduate Diploma in Coolhunting. Design and Global Trends, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineeringand Design Thinking, from March to July 2012. of Barcelona.2nd programme. March 2012: The qualification of Master’s Degreein Research for Design and Innovation is obtained by studying thePostgraduate Diploma in Innovation and Design Thinking, from Marchto July 2012, and the Postgraduate Diploma in Coolhunting. Design andGlobal Trends, from October 2012 to March 2013. Presentation ObjectivesECTS Credits: 60 The course focuses on qualitative research This programme’s main objectives are to: techniques, analysis and direct contact withLanguage: Spanish and English users, gatekeepers and opinion leaders in – Offer professionals in all areas and indus‐Qualification: Master’s Degree in Research for Design and Innovation, physical and digital environments to detect tries sound tools for research and analysisdegree awarded by Pompeu Fabra University (UPF) and ELISAVA School and project current and future consumer of social and market trends, providing them with a realistic context concerning consum‐of Design and Engineering of Barcelona. trends. Through practical trend‐seeking ex‐ ers’ lifestyles, preferences and attitudes in ercises, case studies and information about the contemporary world. the latest social and consumer trends, each student carries out a project with a practical – Provide methodologies to understand theEntry Requirements application, making it possible to understand operation of global and local trends that how trends operate globally and locally. have a constant influence on the creation– Professionals and entrepreneurs in – Managers of production, marketing and and marketing of products and services the world of design, communication, commercialisation departments. locally and internationally, and projecting advertising, marketing and social or them into the future or in new markets. – Civil servants involved in social matters business science interested in developing – Train and update professionals to work and the development of innovation and qualitative research skills and perceiving as researchers, consultants and mem‐ government policies. the outlook for global trends. bers of R&D, marketing, communication, – Product managers and account strategy, design and international expan‐– Fashion, industrial, product and graphic designers and managers of R&D managers. sion departments in companies, industry, departments. institutions and government.– Professionals involved in areas and processes concerning innovation, creation Programme Director and service or product design.– Design managers. JORGE RODRÍGUEZ NIETO 76 77
  2. 2. Entry Requirements Programme Director– Professionals and entrepreneurs in the JORGE RODRÍGUEZ NIETO world of design, communication, adver‐ Lecturer at ELISAVA. Advertising gradu‐ tising, marketing and social or business ate from Jorge Tadeo Lozano University, science interested in developing qualita‐ specialising in Corporate Communication; tive research skills and perceiving the Master of Arts from University of the Andes, outlook for global trends. specialising in New Media in Bogota; further– Fashion, industrial, product and studies at Rosario University, University graphic designers and managers of R&D of Westminster and Birkbeck College, and departments. Master’s Degree in Cultural Management– Professionals involved in areas and pro‐ from the University of Barcelona. Confer‐ cesses concerning innovation, creation ence speaker and business and government and service or product design. consultant on research matters and user‐– Design managers. oriented communication. He has carried out projects for companies such as Seat,– Managers of production, marketing and Momentum McCann, Sony Pictures, Time commercialisation departments. Warner and Barcelona Council, among other– Civil servants involved in social matters companies and institutions. and the development of innovation and government policies.– Product managers and account managers. Final master’s degree tesis: AD TÊ, Natasha Bernando. 78 79
  3. 3. Postgraduate Diploma in Innovation Objectives Entry Requirementsand Design Thinking This programme’s main objectives are to: – Professionals and entrepreneurs in the world of design, communication, – Train professionals in skills and abilities advertising, marketing and social1 programme: from March to July 2012 st for co‐creation and management of or business science interested in creativity for the organisation and developing qualitative research skills andECTS Credits: 30 channelling of innovation processes. perceiving the outlook for global trends.Language: Spanish and EnglishQualification: Postgraduate Diploma in Innovation and Design Thinking, degree awarded – Fashion, industrial, product and graphic – Provide tools for coordinating designers and managers of R&Dby the Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering multidisciplinary teams, which involve departments.of Barcelona. designers, the business area and the technological area to produce innovation – Professionals involved in areas and based on the user’s needs. processes concerning innovation, creation and service or product design. – Develop interdisciplinary workingPresentation and thought processes for problem‐ – Design managers. solving, assessing technological – Managers of production, marketing andDesign thinking, which focuses on the user products and services produced by design, feasibility and the market for consumer commercialisation departments.taking the lead in modern design, produc‐ proactively interconnecting the manage‐ products, services and experiences – Civil servants involved in social matterstion and marketing processes, is the disci‐ ment, technical, communication and inno‐ enabling articulation of the languages and the development of innovation and of technology, finance and design in a government policies.pline that enables professionals in all areas vation forces in a company or organisation. project in companies, organisations and – Product managers and accountto develop teamwork ability and skills, pro‐ It is thus a crucial issue for any profes‐ government. managers.ducing projections for a product or service sional, businessman or designer nowadays.and related innovation processes based ontheir economic, technological and social First Design Thinking Conference in Barce‐feasibility, creating products, services and lona: http://vimeo.com/19694531.solutions in accordance with users’ real Programme Directorneeds. JORGE RODRÍGUEZ NIETOThis tool is a determining factor since Lecturer at ELISAVA. Advertising gradu‐contemporary designers are constantly ate from Jorge Tadeo Lozano University,involved in coordinating interdisciplinary specialising in Corporate Communication;work teams in companies and must be able Master of Arts from University of the Andes,to bring the various departments and areas specialising in New Media in Bogota; furtherof organisations together to carry out an studies at Rosario University, Universityinnovation, design or redesign project. of Westminster and Birkbeck College, and Design Thinking Week, Febrary 2011. Master’s Degree in Cultural ManagementDesign thinking helps all areas of the com‐ from the University of Barcelona. Confer‐pany understand, communicate and com‐ ence speaker and business and governmentbine their viewpoints in company innova‐ consultant on research matters and user‐tion, marketing, production and commer‐ oriented communication. He has carriedcialisation processes and prevents design out projects for companies such as Seat,and innovation solutions from being smoth‐ Momentum McCann, Sony Pictures, Timeered or shelved due to poor management. Warner and Barcelona Council, among otherIt supports the development of solutions, companies and institutions. 80 81
  4. 4. Access Requirements, Registrationand FinancingSELECTION EVALUATIONSelection is done depending on educational – Minimum attendance at 80% of classes.quality, skills, professional experience and the – Presentation of the works that are assignedmotivation of the candidates who would like to during the course modules.study at our school. For this reason during the – Execution of a final project that will applyonline application process (www.elisava.net), the acquired knowledge.the school asks students to send their CV, aletter of presentation with reasons for want‐ – Presentation of the project to the evalua‐ing to attend the school and a book containing tion committee.their most noteworthy works. In case of needother requirements, these will be describedspecifically in programs that require it. REGISTRATION Pre‐registration for masters and postgraduatesACCESS REQUIREMENTS programmes are done online at www.elisava.net. The steps are specified there, as well as the re‐To enter the masters programme, you must quirements, for studying in all of the programmes.have a higher university degree or a univer‐sity degree with professional experience. To One week before the start of the course, regis‐access the postgraduate programme, you tration is formalised at ELISAVA.must be a university graduate and accredit,via a curriculum and letter of expectations,prior training in the subject and/or sufficient FINANCINGprofessional experience in the area of thedegree. Professionals will also be consid‐ Students who want to finance the regis‐ered without degrees but with accredited tration fee can do so under advantageousexperience or people who want to develop conditions at Santander Central Hispanoa new professional skill, who will obtain a (SCH). ELISAVA has an information point andcertificate of attendance in the course when financing application procedures availablethe programme has finished. with this entity. It is also possible to access a limited number of grants, available for rigor‐ ous academic excellence. 8 9
  5. 5. a es inc Pr M La Ra Jaume I mbla Liceu Via n Lai rra Plaça de Hospital Fe Sant Jaume eta na M LiceuLocation and Contact Ram Av in yó bla Plaça del au Reial nt P Rav Sa al ió A Un IS AV la ELELISAVA has an enviable location on one of specialised magazines, and can even be con‐ mb r de Ra Ta lle lathe most emblematic streets in Barcelona: La sulted on the telephone by calling 010. ou de ELISAVARambla, which enhances the School of De‐ N msign with its characteristic cultural vitality. This privileged location offers excellent lo Centre de cultura Santa Co e de pl MònicaThis location affords students with proximity public transport connections with the rest of Am Av .D eigto historic Barcelona, full of restless enthusi‐ Barcelona and the surrounding area: under‐ ras ss san es Paasm. The school’s base is an ideal epicentre ground (metro L1, L2, L3, L4), local railway M Drassanesfrom which to explore a city that has become (Ferrocarrils de la Generalitat de Catalunyaa point of reference in Europe for design and ‐ FGC), national railway (RENFE) and buses.architecture. Barcelona’s cultural programme There are also several cycle hire dockingis published in schedules and newspapers, stations. Plaça de Colomon the City Council’s website (ww.bcn.cat), in ELISAVA GENERAL INFORMATION School of Design and Communication Department Engineering of Barcelona Monday to Friday, from 10:00 to 14:00, La Rambla 30‐32 ‐ 08002 Barcelona and from 16:00 to 18:00 T. + 34 93 317 47 15 Undergraduate Courses: T. + 34 93 553 59 04 T. + 34 93 317 47 15 | elisava@elisava.net F. + 34 93 317 83 53 Master’s and Postgraduate Programmes: elisava@elisava.net T. + 34 93 553 59 04 | postgraduate@elisava.net postgraduate@elisava.net www.elisava.net FUNDING Administration Department Design Training Programmes Monday to Friday, from 10:00 to 13:00, Courses offered jointly by the Institució and Monday, Tuesday and Thursday Cultural del CIC and ELISAVA: from 16:00 to 19:00 Torrent de les Flors 68‐70 ‐ 08024 Barcelona T. + 34 93 317 47 15 | administracio@elisava.net T. + 34 93 200 11 33 F. + 34 93 209 29 60 cf@iccic.edu MATRICULATION www.iccic.edu Academic Management Section Monday to Friday, from 08:00 to 13:00, and from 14:30 to 21:00 T. + 34 93 317 47 15 | uga@elisava.net 166 167
  6. 6. Summary07 Introduction Design and Product08 Access Requirements, Registration and Financing166 Location and Contact 70 Master’s Degree in Product Design 71 Postgraduate Diploma in Product Conceptualisation 74 Postgraduate Diploma in Product Development 76 Master’s Degree in Research for Design and InnovationGraphic Design and Communication 77 Postgraduate Diploma in Coolhunting. Design and Global Trends 80 Postgraduate Diploma in Innovation and Design Thinking10 Master’s Degree in Branding11 Postgraduate Diploma in Brands, Core of Communications14 Postgraduate Diploma in Innovating through Brands 83 Postgraduate Diploma in Design and Advanced Development of Products.16 Master’s Degree in Design and Art Direction New Production Processes17 Postgraduate Diploma in Design and Communication Strategies 87 Postgraduate Diploma in Furniture Design20 Postgraduate Diploma in Art Direction 91 Postgraduate Diploma in Digital Modelling22 Master’s Degree in Graphic Design23 Postgraduate Diploma in Graphic Design Applied to Communication26 Postgraduate Diploma in Graphic Design and Publishing Projects28 Master’s Degree in Packaging Design29 Postgraduate Diploma in Packaging Design and Strategy32 Postgraduate Diploma in Packaging. Graphic and Structural34 Master’s Degree in Web Project Design35 Postgraduate Diploma in Web Project Management and Design38 Postgraduate Diploma in Web 2.0 Design42 Master’s Degree in Advertising Design and Communication43 Postgraduate Diploma in Design and Communication Strategies46 Postgraduate Diploma in Advertising Design and Creativity48 Master’s Degree in Design, Graphics Technology and Production49 Postgraduate Diploma in Design and Editing of Graphic Projects52 Postgraduate Diploma in Graphic Technology in Design and Production55 Postgraduate Diploma in Design, Society and Thought59 Postgraduate Diploma in Design and Television63 Postgraduate Diploma in Design and Photography: Image and Creation67 Postgraduate Diploma in Typography 3
  7. 7. Interior Design and Space Design and Building94 Master’s Degree in Design, Art and Public Space 126 Master’s Degree In Design and Architecture95 Postgraduate Diploma in Exterior Design. 127 Postgraduate Diploma in Design, Image and Architecture Events and Ephemeral Spaces 130 Postgraduate Diploma in Design, Environment and Architecture98 Postgraduate Diploma in Design, Art and Society 132 Master’s Degree in Advanced Design and Digital Architecture100 Master’s Degree in Design and Exhibition Project Management 133 Postgraduate Diploma in Design of Material Systems101 Postgraduate Diploma in Exhibition Project Management 136 Postgraduate Diploma in Laboratory of Digital Design of Spaces104 Postgraduate Diploma in Design and New Exhibition Formats 138 Master’s Degree in Design and Habitat106 Master’s Degree in Retail Space: Retail Design 139 Postgraduate Diploma in Strategic Habitat Design: Mobility107 Postgraduate Diploma in Retail Design. Design and Space: Shopping and Temporality110 Postgraduate Diploma in Retail Design. Design and Concept: Branding 142 Postgraduate Diploma in Eco‐habitat. Designing Eco‐efficient Housing112 Master’s Degree in Interior Design 144 Master’s Degree in Sustainability and Light Membrane Design113 Postgraduate Diploma in Interior Space. Private Perimeters 145 Postgraduate Diploma in Tensile Structure Design116 Postgraduate Diploma in Design of Work Space 148 Postgraduate Diploma in Eco‐habitat. Designing Eco‐efficient Housing119 Postgraduate Diploma in Set Design 151 Postgraduate Diploma in Design and Energy Saving123 Postgraduate Diploma in Interior Architectural Lighting 155 Postgraduate Diploma in Design and Strategies of Tourist Areas Fashion 158 Master’s Degree in Fashion Design 159 Postgraduate Diploma in Fashion Design: Creativity and Trends 162 Postgraduate Diploma in Fashion Design: Collection and Context 4 5

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