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Design Thinking - Designing for People

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Conferencia de Manuel Serrano Ortega, Gerente de Transformación Digital de Accenture, hablando sobre la Design Thinking aplicado a empresas de Salud, Tecnología, Banca, Telco,.... destacando que "La Transformación Digital no va de tecnología sino de personas".

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Design Thinking - Designing for People

  1. 1. 1 THINKING DESIGN THIS IS Manuel Serrano Ortega @manoloserrano
  2. 2. WHO I AM? www.manuelserranoortega.com
  3. 3. 3 MINDSETS DESIGN
  4. 4. 4 HUMAN CENTERED
  5. 5. 5 CREATIVE + PLAYFUL
  6. 6. 6 ITERATIVE ITERATIVE ITERATIVE
  7. 7. 7 PROTOTYPE DRIVEN
  8. 8. 8 COLLABORATIVE
  9. 9. NOW ITS YOUR TURN! Manuel Serrano Ortega @manoloserrano www.manuelserranoortega.com

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