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Write It Forward: From Writer to Successful Author by Bob Mayer


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Write It Forward is a one-of-a-kind book focusing on you, the author. In Write It Forward Bob Mayer applies the time- tested strategies of the Green Berets to the world of being a successful author. He has taught thousands of writers over the years, but this new and innovative program probes deeper than words on the page. It is designed to teach writers how to think, plan and become the future best-sellers of the new age of publishing. The benefits you'll gain from this book will extend far beyond your writing and reach into all areas of your life making dreams a reality.

"I have always loved how your programs delved deeply into the pyscohological models you need to develop characters. No you are using that to develop people." Co-Creator of the Chicken Soup Books Jack Canfield

"Whatever Bob Mayer has to tell us about writing is something we should know. His Toolkit proves an invaluable resource for beginning and seasoned writers alike. Don't miss out." #1 NY Times best-selling author Terry Brooks

"Bob Mayer is a gifted writer and a generous teacher." #1 NY Times best-selling author Susan Wiggs

Published in: Education, Business

Write It Forward: From Writer to Successful Author by Bob Mayer

  1. 1. “I’m convinced fear is at the root of most bad writing.” ~Stephen King
  2. 2. • It’s the difference between ordinary and elite. • Success is a struggle. • The ‘enemy’ is closer than we think. • Do thing the ‘right’ way or the brave way? • Going from being a craftsman to an artist. • It causes you to focus, to ask why. • It take you out of crisis management into management. • I’ve used, taught, and lived this. • IT WORKS. Why Use Write It Forward?
  3. 3. Many successful people use elements of it, they just don’t call it that Nora Roberts sells 27 books every minute. She has 182 books in print. “You're going to be unemployed if you really think you just have to sit around and wait for the muse to land on your shoulder.” Why Use Write It Forward?
  4. 4. Learn the craft . . .
  5. 5. . . . then break the rules By Pablo Picasso
  6. 6. “I am always doing that which I cannot do in order to learn how to do it.” ~Pablo Picasso
  7. 7. State your goals in one sentence. • Have a positive verb that indicates the action you want to use to achieve your goal. • The verb must indicate an action you control*. • Concise, understandable wording. • An external, visible outcome. • A time lock for achieving the goal. • KEEP IT POSITIVE- A NEGATIVE GOAL ACCEPTS DEFEAT
  8. 8. Key Tactical Goal: WHAT to write • Write what you know. • Write what you want to know. • Write what you are passionate about. • What is your background? • What is your platform? • Write to fulfill a need.
  9. 9. • I want to be a NY Times best-selling author in 5 years. • I want to write my memoir for my grandchildren. • I want to write part-time simply because it is a hobby. • I want to get published within 2 years. • I want to have my book in print within 6 months. • I want to write a book that will help people with -----. Strategic Goals Can Be Anything.
  10. 10. • Understanding WHY you want to achieve your goals increases innovation and options. • Understanding WHY allows you to focus on the real goal. • Why is the motivation for the goal. Intent-- Why.
  11. 11. Intent • You always have one, even if it stays subconscious. • WHY do you want to achieve your WHAT? • A WHAT is intellectual, while a WHY is emotional. • Intent must be able to overcome fear. • I am doing X (What) for reason Y (Intent) • Mission Statement is followed by Commander’s Intent
  12. 12. Book Dissection • It’s been done before. • Learn from the experts. • Everything in a story is done for a purpose. • Read first and breakout novels. • Do a scene break down, focusing on purpose. • Do the story break down, focusing on narrative structure. • How are you going to be different?
  13. 13. • Apply to yourself and others, including characters in your book. • So you can understand the differences in people. • Archetypes. • Profiling • Myers-Briggs. Templates
  14. 14. Archetypes-- Gender Differences Female Male Boss Chief Seductress Bad Boy Spunky Kid Best Friend Free Spirit Charmer Waif Lost Soul Librarian Professor Crusader Swashbuckler Nurturer Warrior
  15. 15. • Male linear thinking. • Female circular thinking. • Big picture thinking. • Detail thinking. • Aka pantser vs a planner. • Which leads to profiling yourself. Archetypes & Creativity.
  16. 16. “Because writing is such a solitary, inwardly-directed job, a woman writer really has to carve out a space for herself to work. Which means she has to take it seriously. As John Gardner once said: ‘If you believe that what you’re doing isn’t important, you’re right’.” ~Dennis Palumbo
  17. 17. • FBI Behavioral Science Unit: John Douglas: MINDHUNTER-- tracking serial killers. • But you can profile anyone. • 99% of what we do is habit. • Habit= behavior patterns. • Examine the results and work back. • Key to understanding self and others is behavior patterns. • Peeling away the layers. • Helps with understanding the concept of change Profiling
  18. 18. • Developed in 1943. • Not a test, but an indicator, so there are no ‘right’ or ‘wrong’ labels. • Four areas, two possible orientations to each, equals 16 character ‘types’. • However, the actual test in each area is a sliding scale. Myers-Briggs
  19. 19. INTP= Architect ENTP= Inventor INTJ= Scientist ENTJ= Field Marshall INFP= Questor ENFP= Journalist INFJ= Author ENJF= Pedagogue ESJF= Seller ISFJ= Conservator ESFP= Entertainer ISFP= Artist ESTJ= Administrator ISTJ= Trustee ESTP= Promoter ISTP= Artisan Myers-Briggs Types
  20. 20. • Note one of the 16 is labeled author. • Don’t focus on what you are. • Focus on what you aren’t. • The opposite of author is promoter. Myers-Briggs
  21. 21. • If you aren’t where you want to be, you must change. • Change isn’t just thinking differently, but the 1st step of change is to think differently. • Make is externally imposed. • Become is internally motivated. • The successful become. Change
  22. 22. • Moment of Enlightenment • Make a decision • Implement Sustained Action What is Change?
  23. 23. • Experience something never experienced before. • Experience something you’ve experienced before, but it affects you differently than ever before. • This is the classic ‘light bulb going on’. • By itself, it is not change, just a momentary awareness. • Denial often blocks MOEs. • Anger stops MOEs when it is actually an indicator of an MOE. Moment of Enlightenment
  24. 24. • Because of the Moment of Enlightenment, a decision is made. • It is not necessarily a good decision. • You then are either: • Stuck with the decision (externally imposed change) or • Stick with the decision (internally motivated change) • By itself, a decision is not change, just a fleeting commitment. • Bargaining can dilute a decision. • Depression can cause you to give up on decision. Decision
  25. 25. • Because of the decision, behavior is changed. • The changed behavior is sustained long enough to become habit. • In the military, this is called training. • The 5% rule for external and internal sustained action. • Sustained action leads to change. • Sliding back on the five stages stops this. • Acceptance is not easy-- your reality has changed. Sustained Action.
  26. 26. • Is perseverance more important than talent? • Statistically born out by: weight loss, AA, Black Belts, getting published, Death & Dying, etc.. • Many people are wanna-be’s. • Cannot do three steps on own. • Can’t get through five stages on own. • (You will need to ask for help, BTW) The 5% Rule
  27. 27. “Life shrinks or expands in proportion to one’s courage.” ~Anais Nin
  28. 28. • Many people have difficulty internalizing their accomplishments • We look to external things like luck and contacts as the reason for our successes • We feel like we are ‘fooling’ everyone • The more success someone has, the greater this feeling The Impostor Syndrome
  29. 29. • Many writers/artists feel like a fraud “I still think People will find out that I’m really not very talented. I’m not very good. It’s all been a big sham.” Michelle Pfeiffer “Sometimes I wake up before going off to a shoot, and I think, I can’t do this: I’m a fraud. They’re going to fire me. I’m Fat. I’m ugly...” Kate Winslet. • Everyone has doubts The Impostor Syndrome
  30. 30. • HALO effect • Focus on positive feedback • Weed out your parent’s voice in your head if negative • Be aware of using self-deprecation as a social strategy • Internalize your accomplishments • Read your own resume The Impostor Syndrome
  31. 31. • Acknowledge it is exists. • Define what you really fear, often the blind spot. • Factor it in, both positively and negatively. • Open and honest communication reduces anxiety and fear. • Trust reduces anxiety and fear. • Find your blind spots. • Recognize which of the three steps of change is your flaw Overcoming Fear
  32. 32. “Have no fear of perfection-- you’ll never reach it.” ~Dali.
  33. 33. • You can’t separate your writing from you, the writer • Living with fear is ultimately worse than confronting it • Attack the ambush • Put long-term goals ahead of short-term goals • Write what you know- maybe write what you are afraid to know. • Lean into fear-- kaizen • Be curious about your fear-- it’s a cave- but treasure could be inside • Take action. Overcoming Fear
  34. 34. • Every day try to do something that you dislike doing, but need to do. • Action is the only way to grow courage. • If you’re introverted, talk to a stranger every day. • If you’re a practical person, do something intuitive every day. • Do the opposite of your Myers-Briggs character. Overcoming Fear
  35. 35. • Not taking charge of your career will doom you. • Not communicating effectively beyond the manuscript will keep it from ever being seen. • Inability to pull all the parts of Write It Forward together for mission execution will waste effort. Dares
  36. 36. • How do you organize your daily life-- this is how you will organize your book. • If you outline, do you outline just plot, or do you ‘outline’ characters? • If you’re a pantser, how much rewriting do you do? • Is your rewriting focused on plot or character? • Consider front-loading the part of the book that is your weakest writing. • Consider genre in terms of your strengths & weaknesses as a writer. The Creative Process
  37. 37. • A detail person needs to ‘see’ the big picture: aka collage? • A big picture person needs to ‘see’ the details: aka story grid. Creativity
  38. 38. “This is not a book to be tossed aside lightly. It should be thrown with great force.” ~Dorothy Parker
  39. 39. The paradoxical rules of rule breaking: • 1. Know the rule. • 2. Have a good reason for breaking the rule. • 3. Accept the consequences of breaking the rule. Rule Breaking
  40. 40. Original Idea Conflict the Fuel of Your Story and the Conflict Box Plot I: Research and Narrative Questions Plot II: Outlining Plot III: Narrative Structure Character Point of View Write It Forward: From Writer to Bestselling Author Writers Conference Guide (Free eBook) Three P’s: Platform, Product, Promotion Writers’ Block and Rewriting How to Write the Query/Synopsis Planning for NaNoWriMo Success Bob Mayer’s Workshops, Seminars & Presentations Your Creative Process: How You Write The Present and Future of Publishing for Writers Writers Workshop and Retreat ON WRITING SLIDESHARES
  41. 41. Writing Scenic Workshop •An intense, on-premises workshop focusing on idea, conflict, story and the ever- changing business of publishing. •At our house on Scenic Drive in Knoxville, TN •Most importantly, this workshop focuses on developing your creative process as a writer. •Led by Bob Mayer and his wife, Debbie. •We’ve worked with everyone from #1 NY Times best-selling authors to novices writing their first book. •Limited to four people per workshop. This workshop can also come to you if you have four interested writers. For schedule contact
  42. 42. For More Information click on covers The Complete Writer is four books at discount in one bundle.
  43. 43. New York Times bestselling author, graduate of West Point, former Green Beret, and feeder of two yellow Labs, most famously Cool Gus. He’s had over seventy books published, including the #1 bestselling series Time Patrol, Area 51, Atlantis, and the Green Berets. Born in the Bronx and having traveled the world he now lives peacefully with his wife and labs. Sort of. Free books below available HERE