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THE 3 P’s:
Platform, Product, Promotion
•No two authors are the same
•No two books are the same
•No publishing path is the same
Three P’s.
•A successful author must be more
than an author
•Regardless of publishing path
•You are self-employed in the world of
pub...
•Beyond the book:
•Discoverability is today’s key
•Publishers only promote their brand
authors
Three P’s.
•Along with a strategic writing goal, you
must factor these three into everything
you do.
•The three influence each other
...
•These determine what advice to
follow
•These determine how to judge those
giving the advice
•Every author is in a unique ...
PLATFORM
•Name recognition (Brand)
•Are you an expert in your field?
•Do you have a special background that
makes you unique?
Platf...
•It’s also internal
•What is your passion?
•Can you communicate your passion?
Platform.
•You can build platform
•Are you an expert in something?
•Has to interest and resonate with others
•The most powerful are ...
•Understand who you are
•Then, who do you want to be?
Platform.
What do you believe is your
strongest trait as a writer?
What do you believe is your
weakest trait as a writer?
•Understand your character.
•Understand the character of your team-
between you and readers.
•Understand the reader’s char...
•The combination of qualities or features
that distinguishes one person from
another.
•How do you recognize character?
•Be...
•Emotion is more important than logic.
•Goals are what a person is striving for.
(WHAT)
•Motivation is why they are strivi...
•Actions are the truest indicator of
character
•Actions are a What
•Must also figure out the Why (motivation)
•True nature...
•Every person thinks every situation is
about them.
•Everyone has a core motivation.
•Victor Frankl called this the ‘One T...
•What do you want?
•(Finish a book.)
•What do you really want?
•(Get published.)
•What do you need?
•(Make a living as a w...
•The Three Hardest Words: “I am wrong”
•Willingness to Surrender
•Growth Mindset
•When we have too many options, we don’t ...
PRODUCT
•Your book
•Your articles
•Your classes
•Your blog
•Your consulting
•Your expertise
Product.
•The best platform and promotion is a great
product
•Better platform and promotion are more great
products
Product.
What To Write?
•Mark Twain: “Write what you know.”
•Write what you want to know.
•Write what you are passionate about.
•Wh...
Writing For The Market.
•“What’s hot?”
•Three years from idea to bookstore (traditional
publishing)
•Will anyone else care...
Why Is This A Good Idea?
•Why is this idea important?
•What makes it necessary for you to write it?
•“If you do not tell t...
Why Do You Want To Write
About This Idea?
•Are you lecturing the reader or entertaining her?
•Is the story about the reade...
Where The Shiver?
•What excited you?
•What excites the people you tell it to?
•Where’s the emotion, the passion?
•You are ...
PROMOTION
•Communication is essential to success.
•It is how you interact with the world.
•Two way street-- get your message across ...
•The primary goal of communication is to evoke a
response.
•Thus, the receiver of the communique is more
important than th...
•We are transmitting both logic and emotion.
•We are transmitting on the conscious and
subconscious levels.
•We are extern...
• How do you organize your daily life-- this is how you will
organize your book.
• If you outline, do you outline just plo...
•Define tasks.
•WRITTEN.
•They codify things and lock them down.
•Stop you from re-inventing the wheel.
•Take what you ‘kn...
•Outlines.
•Story grid.
•Twitter, social media.
•Submissions.
•Get on loops, blog,
Standing Operating Procedures
It is not all or nothing.
The content is key.
The goal is to get them to ask questions.
Know your strategic goal. Look pas...
•Content and procedure
•Have a purpose.
•You must inform and entertain.
•Is it a time suck-- yes-- but only if you do it b...
•Publishers are putting more and more promotion
on the author
•Most of us are primarily concerned with content
•But if no ...
•We don’t promote because:
• We don’t want to be considered arrogant
• We don’t want to get confronted by people
telling u...
•The keys:
• Have good content
• Link to something people already know
• Balance promotion with networking and
supporting ...
•Who is the target audience?
•What desires/needs are you tapping into?
•What message will touch those desires/needs?
•Be c...
• You can’t do everything
• Twitter
• Blogs
• Facebook
• Goodreads
• In person
Promotion
•Who are you promoting to?
•What is the most effective way to reach them?
•What is most effective use of your time and
mon...
•Emotional support.
•Intellectual support.
•Career support.
•Networking is a two way street.
Networking
•Ability to do it
•Access to media outlets
•Social Media
•Hook, Niche, Uniqueness
•Interaction with the public
Promotion.
The 3 P’s.
Strong platform Strong product Strong promotion
Strong platform Strong product Weak promotion
Strong platform W...
The 3 P’s.
Strong platform Strong product Strong promotion
Strong platform Strong product Weak promotion
Strong platform W...
Original Idea
Conflict the Fuel of Your Story and the Conflict Box
Plot I: Research and Narrative Questions
Plot II: Outli...
For More Information click on covers
The Complete Writer is four books at discount in one
bundle.
New York Times bestselling author, graduate of West Point, former Green
Beret, and feeder of two yellow Labs, most famousl...
Writing Scenic Workshop
•An intense, on-premises workshop focusing on idea, conflict, story and the ever-
changing busines...
The Three P's
The Three P's
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The Three P's

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Write It Forward is a one-of-a-kind book focusing on you, the author. In Write It Forward Bob Mayer applies the time- tested strategies of the Green Berets to the world of being a successful author. He has taught thousands of writers over the years, but this new and innovative program probes deeper than words on the page. It is designed to teach writers how to think, plan and become the future best-sellers of the new age of publishing. The benefits you'll gain from this book will extend far beyond your writing and reach into all areas of your life making dreams a reality.
"I have always loved how your programs delved deeply into the pyscohological models you need to develop characters. No you are using that to develop people." Co-Creator of the Chicken Soup Books Jack Canfield

"Whatever Bob Mayer has to tell us about writing is something we should know. His Toolkit proves an invaluable resource for beginning and seasoned writers alike. Don't miss out." #1 NY Times best-selling author Terry Brooks

"Bob Mayer is a gifted writer and a generous teacher." #1 NY Times best-selling author Susan Wiggs

Published in: Education, Business, Technology

The Three P's

  1. 1. THE 3 P’s: Platform, Product, Promotion
  2. 2. •No two authors are the same •No two books are the same •No publishing path is the same Three P’s.
  3. 3. •A successful author must be more than an author •Regardless of publishing path •You are self-employed in the world of publishing. Three P’s.
  4. 4. •Beyond the book: •Discoverability is today’s key •Publishers only promote their brand authors Three P’s.
  5. 5. •Along with a strategic writing goal, you must factor these three into everything you do. •The three influence each other considerably •There are many roads to OZ •And Oz means different things for different people •What is your Oz? Three P’s.
  6. 6. •These determine what advice to follow •These determine how to judge those giving the advice •Every author is in a unique position Three P’s.
  7. 7. PLATFORM
  8. 8. •Name recognition (Brand) •Are you an expert in your field? •Do you have a special background that makes you unique? Platform.
  9. 9. •It’s also internal •What is your passion? •Can you communicate your passion? Platform.
  10. 10. •You can build platform •Are you an expert in something? •Has to interest and resonate with others •The most powerful are emotional Platform.
  11. 11. •Understand who you are •Then, who do you want to be? Platform.
  12. 12. What do you believe is your strongest trait as a writer? What do you believe is your weakest trait as a writer?
  13. 13. •Understand your character. •Understand the character of your team- between you and readers. •Understand the reader’s character. •Understand the character of people in the publishing/entertainment business. Character.
  14. 14. •The combination of qualities or features that distinguishes one person from another. •How do you recognize character? •Before recognizing and understanding the character of others, you must under your own point of view. Character.
  15. 15. •Emotion is more important than logic. •Goals are what a person is striving for. (WHAT) •Motivation is why they are striving for their goals. (WHY) Character is pre-eminent
  16. 16. •Actions are the truest indicator of character •Actions are a What •Must also figure out the Why (motivation) •True nature comes out during crisis but also is seen in day to day living. Study action to understand character.
  17. 17. •Every person thinks every situation is about them. •Everyone has a core motivation. •Victor Frankl called this the ‘One Thing.’ •The motivation can be anything. Motivation.
  18. 18. •What do you want? •(Finish a book.) •What do you really want? •(Get published.) •What do you need? •(Make a living as a writer.) Layers of Motivation.
  19. 19. •The Three Hardest Words: “I am wrong” •Willingness to Surrender •Growth Mindset •When we have too many options, we don’t focus on the ones we should •Close doors Open-Mindedness
  20. 20. PRODUCT
  21. 21. •Your book •Your articles •Your classes •Your blog •Your consulting •Your expertise Product.
  22. 22. •The best platform and promotion is a great product •Better platform and promotion are more great products Product.
  23. 23. What To Write? •Mark Twain: “Write what you know.” •Write what you want to know. •Write what you are passionate about. •What is your background? •Write what you read. •NO ONE OWES YOU A READING--YOU HAVE TO EARN IT.
  24. 24. Writing For The Market. •“What’s hot?” •Three years from idea to bookstore (traditional publishing) •Will anyone else care? •Make them care •Please yourself first, but be aware of the reader •Writing about something you don’t care about will show up in the material
  25. 25. Why Is This A Good Idea? •Why is this idea important? •What makes it necessary for you to write it? •“If you do not tell the truth about yourself, you cannot tell it about other people.” Virginia Woolf. •What makes a reader want to read it?
  26. 26. Why Do You Want To Write About This Idea? •Are you lecturing the reader or entertaining her? •Is the story about the reader’s needs or yours? •How well do you know yourself? •Are you demon-slaying, taking revenge, blood- letting? •Focus on the consumer= the reader
  27. 27. Where The Shiver? •What excited you? •What excites the people you tell it to? •Where’s the emotion, the passion? •You are selling emotion and logic. •What does the reader relate to? •Can you communicate the shiver?
  28. 28. PROMOTION
  29. 29. •Communication is essential to success. •It is how you interact with the world. •Two way street-- get your message across to others and receive true messages. •You must understand your creative process in communicating; where you are strong and where you need to improve. •As writers, we are communicators. Communication
  30. 30. •The primary goal of communication is to evoke a response. •Thus, the receiver of the communique is more important than the sender. •Thus, the sender needs to take the point of view of the person the message is intended for. Communication
  31. 31. •We are transmitting both logic and emotion. •We are transmitting on the conscious and subconscious levels. •We are externalizing something internal. Communication
  32. 32. • How do you organize your daily life-- this is how you will organize your book. • If you outline, do you outline just plot, or do you ‘outline’ characters? • If you’re a pantser, how much rewriting do you do? • Is your rewriting focused on plot or character? • Consider front-loading the part of the book that is your weakest writing. The Creative Process
  33. 33. •Define tasks. •WRITTEN. •They codify things and lock them down. •Stop you from re-inventing the wheel. •Take what you ‘know’ and write it down. Standing Operating Procedures
  34. 34. •Outlines. •Story grid. •Twitter, social media. •Submissions. •Get on loops, blog, Standing Operating Procedures
  35. 35. It is not all or nothing. The content is key. The goal is to get them to ask questions. Know your strategic goal. Look past just the book you are pitching. You’re thinking in terms of having a career as a writer. Publishing is a business. First impressions are key. The pitch is a path. Try to get feedback. You’ve paid for that person’s time. Ask questions. When Pitching
  36. 36. •Content and procedure •Have a purpose. •You must inform and entertain. •Is it a time suck-- yes-- but only if you do it badly. •Think in terms of engagement. Social Media
  37. 37. •Publishers are putting more and more promotion on the author •Most of us are primarily concerned with content •But if no one reads your content, it doesn’t matter Promotion
  38. 38. •We don’t promote because: • We don’t want to be considered arrogant • We don’t want to get confronted by people telling us we’re self-promoting • We’re not sure what we’re promoting is really worth it • We don’t want to be wrong Promotion
  39. 39. •The keys: • Have good content • Link to something people already know • Balance promotion with networking and supporting others Promotion
  40. 40. •Who is the target audience? •What desires/needs are you tapping into? •What message will touch those desires/needs? •Be consistent with message and brand •Repeat the message over and over and over •Content, content, content Promotion
  41. 41. • You can’t do everything • Twitter • Blogs • Facebook • Goodreads • In person Promotion
  42. 42. •Who are you promoting to? •What is the most effective way to reach them? •What is most effective use of your time and money? Promotion
  43. 43. •Emotional support. •Intellectual support. •Career support. •Networking is a two way street. Networking
  44. 44. •Ability to do it •Access to media outlets •Social Media •Hook, Niche, Uniqueness •Interaction with the public Promotion.
  45. 45. The 3 P’s. Strong platform Strong product Strong promotion Strong platform Strong product Weak promotion Strong platform Weak product Strong promotion Strong platform Weak product Weak promotion Weak Platform Strong product Strong promotion Weak Platform Strong product Weak promotion Weak Platform Weak product Strong promotion Weak Platform Weak product Weak promotion Where are you on this diagram?
  46. 46. The 3 P’s. Strong platform Strong product Strong promotion Strong platform Strong product Weak promotion Strong platform Weak product Strong promotion Strong platform Weak product Weak promotion Weak Platform Strong product Strong promotion Weak Platform Strong product Weak promotion Weak Platform Weak product Strong promotion Weak Platform Weak product Weak promotion What do you need to get better at?
  47. 47. Original Idea Conflict the Fuel of Your Story and the Conflict Box Plot I: Research and Narrative Questions Plot II: Outlining Plot III: Narrative Structure Character Point of View Write It Forward: From Writer to Bestselling Author Writers Conference Guide (Free eBook) Three P’s: Platform, Product, Promotion Writers’ Block and Rewriting How to Write the Query/Synopsis Planning for NaNoWriMo Success Bob Mayer’s Workshops, Seminars & Presentations Your Creative Process: How You Write The Present and Future of Publishing for Writers Writers Workshop and Retreat ON WRITING SLIDESHARES
  48. 48. For More Information click on covers The Complete Writer is four books at discount in one bundle.
  49. 49. New York Times bestselling author, graduate of West Point, former Green Beret, and feeder of two yellow Labs, most famously Cool Gus. He’s had over seventy books published, including the #1 bestselling series Time Patrol, Area 51, Atlantis, and the Green Berets. Born in the Bronx and having traveled the world he now lives peacefully with his wife and labs. Sort of. Free books below available HERE www.bobmayer.com
  50. 50. Writing Scenic Workshop •An intense, on-premises workshop focusing on idea, conflict, story and the ever- changing business of publishing. •At our house on Scenic Drive in Knoxville, TN •Most importantly, this workshop focuses on developing your creative process as a writer. •Led by Bob Mayer and his wife, Debbie. •We’ve worked with everyone from #1 NY Times best-selling authors to novices writing their first book. •Limited to four people per workshop. This workshop can also come to you if you have four interested writers. For schedule contact bob@bobmayer.com

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