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The Present and Future of
Publishing for Writers
Authors create the product= story, information
Readers consume the product.
Who and what is in between those two?
Distribu...
Bookstores are a consignment venue
Publishers control distribution to those venues
Waldenbooks went under in 2011
Barnes &...
# of Barnes & Noble Stores
Independent Bookstores
The issue is genre and shelf space
Amazon was founded on
5 July 1994
Why did Jeff Bezos pick books?
The Kindle came out in 2007.
Amazon opened its first
book...
The Golden Age of Indie
Publishing started roughly in
2010.
It’s over.
We’ve come full circle.
Where Are We Now?
What we have now are:
Airport authors
Traditionally published
midlist
Indie authors
Hybrid authors
Misc (Ghost writers,
co...
What we have now are two
types of readers.
The casual “airport” reader.
The voracious reader.
Where Are We Now?
“eBook sales are down 13%”
Audio is up 38%
Coloring books are up 1,100%
Where Are We Now?
Jon Fine, formerly of Amazon,
said we have a “tsunami of
content”.
Unfortunately, it’s a flood.
Over a half million titles...
Lots of opinions, few are
objective.
Every author is in a unique
position.
Every other person involved in
publishing has a...
Print vs eBook
BTW, Amazon
accounts for
over 30% of
print sales.
This graph and the
following 5 are all from
Author Earnin...
Revenue Print vs eBook
BTW, Amazon
accounts for
over 30% of
print sales.
Where does the revenue go?
BTW, Amazon
accounts for
over 30% of
print sales.
What About Indie Author
Revenue?
BTW, Amazon
accounts for
over 30% of
print sales.
Indie vs Traditional Author
Revenue
BTW, Amazon
accounts for
over 30% of
print sales.
“I’m convinced fear is at
the root of most bad
writing.”
~Stephen King
Where Are We Going?
BTW, Amazon
accounts for
over 30% of
print sales.
We’ve always been “plateauing”
It’s very difficult t...
Where Are We Going?
BTW, Amazon
accounts for
over 30% of
print sales.
We’re pricing ourselves into oblivion on both ends
B...
• Expert Predictions:
• -eBook will dominate fiction sales
• -Indie authors & small presses will dominate
• -Amazon imprin...
• Amazon is crushing online sales competition
versus Apple, Nook, Kobo, Google, etc— as
much as 95% of sales
• The Big 5
•...
I’ll do anything to achieve
my writing goal, except
don’t ask me to do . . . . .?
• Network!
• Don’t get pigeon-holed! Do what you want!
• Focus on creative process!
• Engagement more important than marke...
The paradoxical rules of rule breaking:
• 1. Know the rule.
• 2. Have a good reason for breaking the rule.
• 3. Accept the...
Planning for Success
• What do you want to achieve with self-publishing?
• Make $$?
• Use it a stepping stone?
• Diversify...
PUBLISHING OPTIONS
• Traditional Publishing
• ePublish with an ePublisher
• Self-Publish
• The Hybrid Approach
• Backlist ...
• Most writers are desperate to get published
• Once published, they’re desperate to sell the next
book. Then the next.
• ...
• Do you want mainstream publishing?
• Do you want to self-publish?
• Do you want a major, NY publisher?
• Do you want a r...
• Take command of your situation and assess it.
• In publishing every deal, every development is a
‘good’ news-‘bad’ news ...
Original Idea
Conflict the Fuel of Your Story and the Conflict Box
Plot I: Research and Narrative Questions
Plot II: Outli...
For More Information click on covers
The Complete Writer is four books at discount in one
bundle.
New York Times bestselling author, graduate of West Point, former Green
Beret, and feeder of two yellow Labs, most famousl...
Writing Scenic Workshop
•An intense, on-premises workshop focusing on idea, conflict, story and the ever-
changing busines...
The present and future of publishing for writers
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The present and future of publishing for writers

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The industry is changing faster and faster. Here's a snapshot view from someone who has been in the business for 30 years and done traditional, hybrid and indie publishing with great success.

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The present and future of publishing for writers

  1. 1. The Present and Future of Publishing for Writers
  2. 2. Authors create the product= story, information Readers consume the product. Who and what is in between those two? Distribution has given way to discoverability. The Keys
  3. 3. Bookstores are a consignment venue Publishers control distribution to those venues Waldenbooks went under in 2011 Barnes & Noble is shrinking Independent Bookstores are growing in # Where Are We Now?
  4. 4. # of Barnes & Noble Stores
  5. 5. Independent Bookstores The issue is genre and shelf space
  6. 6. Amazon was founded on 5 July 1994 Why did Jeff Bezos pick books? The Kindle came out in 2007. Amazon opened its first bookstores in 2015. It now has 3, with more planned in NY, Chicago and Boston Where Are We Now?
  7. 7. The Golden Age of Indie Publishing started roughly in 2010. It’s over. We’ve come full circle. Where Are We Now?
  8. 8. What we have now are: Airport authors Traditionally published midlist Indie authors Hybrid authors Misc (Ghost writers, collaborators, technical writers, etc) Where Are We Now?
  9. 9. What we have now are two types of readers. The casual “airport” reader. The voracious reader. Where Are We Now?
  10. 10. “eBook sales are down 13%” Audio is up 38% Coloring books are up 1,100% Where Are We Now?
  11. 11. Jon Fine, formerly of Amazon, said we have a “tsunami of content”. Unfortunately, it’s a flood. Over a half million titles were uploaded to Kindle Direct Publishing in 2016 Where Are We Now?
  12. 12. Lots of opinions, few are objective. Every author is in a unique position. Every other person involved in publishing has a specific and personal agenda. Where Are We Now?
  13. 13. Print vs eBook BTW, Amazon accounts for over 30% of print sales. This graph and the following 5 are all from Author Earnings at www.authorearnings.com lowing 5 are all from
  14. 14. Revenue Print vs eBook BTW, Amazon accounts for over 30% of print sales.
  15. 15. Where does the revenue go? BTW, Amazon accounts for over 30% of print sales.
  16. 16. What About Indie Author Revenue? BTW, Amazon accounts for over 30% of print sales.
  17. 17. Indie vs Traditional Author Revenue BTW, Amazon accounts for over 30% of print sales.
  18. 18. “I’m convinced fear is at the root of most bad writing.” ~Stephen King
  19. 19. Where Are We Going? BTW, Amazon accounts for over 30% of print sales. We’ve always been “plateauing” It’s very difficult to change a large industry or organization
  20. 20. Where Are We Going? BTW, Amazon accounts for over 30% of print sales. We’re pricing ourselves into oblivion on both ends Bookbub Free Bundles eBook pricing: -Amazon Imprints price between $3.99 and $5.99 -Traditional eBooks average over $10
  21. 21. • Expert Predictions: • -eBook will dominate fiction sales • -Indie authors & small presses will dominate • -Amazon imprints will continue to grow • -Kindle Unlimited will continue to grow • -The market will grow more and more saturated • -Audiobooks will continue to grab a higher percentage of sales (ACX) • -Marketing is key (Discoverability) • -Authors will band together The Keys
  22. 22. • Amazon is crushing online sales competition versus Apple, Nook, Kobo, Google, etc— as much as 95% of sales • The Big 5 • The evolving role of agents • Marketing and Discoverability The Keys
  23. 23. I’ll do anything to achieve my writing goal, except don’t ask me to do . . . . .?
  24. 24. • Network! • Don’t get pigeon-holed! Do what you want! • Focus on creative process! • Engagement more important than marketing and sales • “Don’t be an asshole!” • But also be persistent. The Keys
  25. 25. The paradoxical rules of rule breaking: • 1. Know the rule. • 2. Have a good reason for breaking the rule. • 3. Accept the consequences of breaking the rule. Rule Breaking
  26. 26. Planning for Success • What do you want to achieve with self-publishing? • Make $$? • Use it a stepping stone? • Diversify? • Creative outlet? • How will you achieve the desired outcome? • How many books? What kind of books? Shorts? • Where to publish? How to publish? • How to market? • Understand that self-publishing is just as hard as traditional publishing. • Know your goals and align your work to achieve success • Revisit business plan and adjust accordingly
  27. 27. PUBLISHING OPTIONS • Traditional Publishing • ePublish with an ePublisher • Self-Publish • The Hybrid Approach • Backlist and Frontlist • Many roads to Oz and Oz means different things: The Three Ps
  28. 28. • Most writers are desperate to get published • Once published, they’re desperate to sell the next book. Then the next. • Or they’re under contract to deliver the next book, then the next, and . . . • Most writers don’t have a strategic goal Strategic Goals.
  29. 29. • Do you want mainstream publishing? • Do you want to self-publish? • Do you want a major, NY publisher? • Do you want a regional, prestige publisher? • Do you want e-publishing? Key Tactical Goal: How do you approach publishing?
  30. 30. • Take command of your situation and assess it. • In publishing every deal, every development is a ‘good’ news-‘bad’ news situation. • You are responsible. • Expecting your publisher to promote your book, is like expecting your OB-GYN to raise your child Command
  31. 31. Original Idea Conflict the Fuel of Your Story and the Conflict Box Plot I: Research and Narrative Questions Plot II: Outlining Plot III: Narrative Structure Character Point of View Write It Forward: From Writer to Bestselling Author Writers Conference Guide (Free eBook) Three P’s: Platform, Product, Promotion Writers’ Block and Rewriting How to Write the Query/Synopsis Planning for NaNoWriMo Success Bob Mayer’s Workshops, Seminars & Presentations Your Creative Process: How You Write The Present and Future of Publishing for Writers Writers Workshop and Retreat ON WRITING SLIDESHARES
  32. 32. For More Information click on covers The Complete Writer is four books at discount in one bundle.
  33. 33. New York Times bestselling author, graduate of West Point, former Green Beret, and feeder of two yellow Labs, most famously Cool Gus. He’s had over seventy books published, including the #1 bestselling series Time Patrol, Area 51, Atlantis, and the Green Berets. Born in the Bronx and having traveled the world he now lives peacefully with his wife and labs. Sort of. Free books below available HERE www.bobmayer.com
  34. 34. Writing Scenic Workshop •An intense, on-premises workshop focusing on idea, conflict, story and the ever- changing business of publishing. •At our house on Scenic Drive in Knoxville, TN •Most importantly, this workshop focuses on developing your creative process as a writer. •Led by Bob Mayer and his wife, Debbie. •We’ve worked with everyone from #1 NY Times best-selling authors to novices writing their first book. •Limited to four people per workshop. This workshop can also come to you if you have four interested writers. For schedule contact bob@bobmayer.com

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