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This webinar with Convirza, Fluid, and Direct Marketing News discusses some specific surprises from the change from LogMyCalls to Convirza.
Recently, Log My Calls underwent a rebranding to a new name, Convirza. With this comes many changes, including call tracking, deep call analytics, and call marketing automation. The previous name, Log My Calls, did not accurately represent the scope of services offered.
1. Internal Compliance and Engagement
2. The Small Things
3. Choosing a New Name
4. How Easy it Was to Get Our New Logo
5. Defining Our Message
6. Old v. New: Site Architecture and Functionality
7. Introducing The New Website
8. Digital Marketing: How to Maintain and Grow Brand Value
9. Leveraging Motion Graphics To Tell Your New Brand Story.
10. How To Measure The Impact of a Rebrand Over Time
From the experience the Convirza rebrand from Log My Calls to a more comprehensive analytical call tracking, call conversion, and call analysis site, here are a few tips.
Identify the reasons behind the rebrand. Why are you choosing to do this, and what are you hoping to accomplish? What is your current position in the mind of consumers, and how do you want it to change.
When rebranding, you have a rare opportunity to place yourself in the minds of consumers and peers where you want to be. Take this time to strictly define your value proposition, and how you can convey this best to others.
This is the final stage where all your planning comes to fruition. Everything from the website to a new logo will be represented here based off your research findings. Involve others in this process and make sure it defines your company.