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German Award for innovative products in the category of <br />„Online Marketing“ <br />
Information Portal<br />Showroom<br />Online <br />Marketing Mix<br />Lead Generator<br />Sales Engine<br />
<ul><li>Product- or service-related  information
Relevant keywords: scientific, technical or user-friendly
Content supplies features & empirical values and communicates data
Visitors look for reliable information</li></li></ul><li>
<ul><li>Catalog, overview and exhibition of product / service portfolio
Relevant keywords include product names, type designations
Content shows photos and videos & communicates benefit
Visitors want to see and understand products and services</li></li></ul><li>
<ul><li>Value-adding content accessible after registration or sign-up
Relevant keywords reflect the respective added value
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Traditional Online Marketing vs. Strategic Online Marketing Mix Consulting

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Traditional Online Marketing vs. Strategic Online Marketing Mix Consulting

Published in: Business

Traditional Online Marketing vs. Strategic Online Marketing Mix Consulting

  1. 1. German Award for innovative products in the category of <br />„Online Marketing“ <br />
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  12. 12. Information Portal<br />Showroom<br />Online <br />Marketing Mix<br />Lead Generator<br />Sales Engine<br />
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  14. 14. <ul><li>Product- or service-related information
  15. 15. Relevant keywords: scientific, technical or user-friendly
  16. 16. Content supplies features & empirical values and communicates data
  17. 17. Visitors look for reliable information</li></li></ul><li>
  18. 18. <ul><li>Catalog, overview and exhibition of product / service portfolio
  19. 19. Relevant keywords include product names, type designations
  20. 20. Content shows photos and videos & communicates benefit
  21. 21. Visitors want to see and understand products and services</li></li></ul><li>
  22. 22. <ul><li>Value-adding content accessible after registration or sign-up
  23. 23. Relevant keywords reflect the respective added value
  24. 24. Content offers download and other value-adding services
  25. 25. Visitors want relevant and easily attainable content </li></li></ul><li>
  26. 26. <ul><li>E-store, online shop, promotional deals &offers
  27. 27. Keyword combinations: product/service & promotion/bundle
  28. 28. Promotional content, advantages of online purchase
  29. 29. Visitors are price-sensitive bargain hunters </li></li></ul><li>Information Portal<br />Showroom<br />Online <br />Marketing Mix<br />Lead Generator<br />Sales Engine<br />
  30. 30. <ul><li>Relevant Keywords
  31. 31. Different Content</li></ul>SEO <br />SEM<br /><ul><li>Identification of Online Content
  32. 32. Type, tone, register, balance of contents</li></ul>Content Mix<br /><ul><li>Information Portal, Showroom, Lead Generator or Sales Engine</li></ul>Online Marketing Mix<br />

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