It's the age of the customer. How can marketers provide a better user experience? They need to learn to see the world from their customers' point of view and become part of the community they serve.
28. “ For anyone asking about the Ford fan sites and legal action: I’m in active discussions with our legal dept. about resolving it. Please re-tweet.” – Scott Monty, Dec. 10, 2008
29. “ This is just one way people have gotten to know us," says Eliason. "It's a little more personal. More back-and-forth discussions, and it's less formal. And it gives immediacy to interactions. ” – Frank Eliason, Business Week , Jan. 13, 2009
30. “ It started with us listening. That was the first step in it for us. We started that process in April of 2006. That process for us was about a 4 month period. Through that we looked at what are people saying about Dell. ” – Lionel Menchaca, June 23, 2008