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Marketing Quotes [2011],[object Object],Valeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge ,[object Object],http://www.flickr.com/photos/hleung/486414071,[object Object]
“The question marketers need to ask is what they are going to do with all these new fans and followers. How will having someone as a fan or follower fundamentally improve the relationships between the brand and the customer?”,[object Object],− Paul Adams, Social Circles,[object Object],ttp://www.flickr.com/photos/roberto_ferrari/148365114/,[object Object]
“... although so much of this advice and comment is truly fantastic, the flip-side is that within all the rush and deluge we are sometimes accepting and sharing – at speed and at face-value – assertions that maybe should bear closer examination and qualification.”,[object Object],− Emma Cookson, Chairman BBH, NY,[object Object],http://www.flickr.com/photos/25533361@N00/2540049564/,[object Object]
“Whether you're a big or small company, if you're going to build a big new business going forward, you'll do it by redefining a market that exists at the intersection of media and technology.”,[object Object],− Anil Dash,[object Object],http://www.flickr.com/photos/cittadimodena/5082888003/,[object Object]
“It’s a reactive thing, like a Geiger counter; you click whenever you come close to whatever you were built to do.”,[object Object],− Stephen King,[object Object],http://www.flickr.com/photos/cittadimodena/5081618996/,[object Object]
“What is the most important part of the marketing mix that is essential to ensure a better chance of success in the marketplace?... it is ownership of a point of view.”,[object Object],− Siddarth Banjeree, Unilever Asia,[object Object],http://www.flickr.com/photos/coffeegeek/218285119/,[object Object]
“The winner is the chef who takes the same ingredients as everyone else and produces the best result.”,[object Object],− Edward de Bono,[object Object],http://www.flickr.com/photos/hotelrealfini/3485256739/,[object Object]
“Well done is better than well said.”,[object Object],− Benjamin Franklin,[object Object],http://www.flickr.com/photos/cittadimodena/5367178572/,[object Object]
“His job was to be alive to detail.”,[object Object],− from The Big Short by Michael Lewis ,[object Object],Limone, Garda Lake, by Mom,[object Object]
“Most people think the way you figure [ideas] out is doing a focus group. But the really really successful ones are ones people never thought they wanted. Figure out a way to delight the consumer; You need to figure out what it is. Then use the focus group to see if you’re crazy.”,[object Object],− Notes from a talk by Jonathan Kaplan, founder and chief executive of Pure Digital ,[object Object],http://www.flickr.com/photos/benno89/4561818630/,[object Object]
“It’s not typically the wickedness of leaders (or of boards) that gets companies into trouble. It’s their failure to effectively manage the wickedness of the problems they face — problems that resist obvious solutions. Wicked problems are being tossed up by the exploding complexity of our modern world — complexity originating from the increasing interconnectedness of everything we do.”,[object Object],− Ted Casby,[object Object],http://www.flickr.com/photos/cittadimodena/5053967249/,[object Object]
“Awesome is always scary. The vast chasm between really good and extraordinary is filled with fear. If you push yourself to the extent that you’re deeply uncomfortable, you’ll be fine; if you’re comfortable, you’re not pushing hard enough.”,[object Object],− Ben Malbon, Google Creative Lab,[object Object],http://www.flickr.com/photos/annalibera/4273765471/,[object Object]
“Out there in some garage is an entrepreneur who’s forging a bullet with your company’s name on it.”,[object Object],− Gary Hamel,[object Object],http://www.flickr.com/photos/smashz/2907468298/,[object Object]
“Advertising is as close to a performing art as it gets in business. And as any dancer or actor or singer will tell you, even the most brilliant careers are riddled with booby traps, things that can blow a dream apart worse than a Claymore mine in a shopping mall. Advertising is like that. There will be times when it tries to dishearten you. Discourage you. Break you…,[object Object],Love the triumphs. Love the disappointments. The ups and the downs, the sweet and the bitter … Whether it comes to life or not is up to you.”,[object Object],− Inspirational article by Ernie Schenck about a career in Advertising,[object Object],http://www.flickr.com/photos/zakmc/3645953615/,[object Object]
“Social networks are not channels for advertisers or for the adverts/memes you, your clients or any of your so-called ‘influentials’ create, social networks are for all of the people who participate in the network... Social networks are not best understood as channels down which folk send things; social networks are webs from which members pull down learning (from each other).”,[object Object],− Mark Earls, Herd,[object Object],http://www.flickr.com/photos/cittadimodena/4992176095/,[object Object]
“Critics are like eunuchs in a harem. They're there every night, they see it done every night, they see how it should be done every night, but they can't do it themselves.”,[object Object],− Brendan Behan (quoted by Gyles Brandreth in *Theatrical Disasters*),[object Object],http://www.flickr.com/photos/soldon/5347226217/,[object Object]
“Almost nothing worthwhile is easy, and it’s hard to just jump in and be good at something difficult right off the bat… ‘Get big and popular, then just flip the switch and start making money when we feel like it’. There is no switch. The only reliable way to succeed at anything is to actually do it, repeatedly, with concentrated effort. True for individuals, and true for organizations. Athletes, artists, businesses.”,[object Object],− John Gruber in Cutting That Cord,[object Object],http://www.flickr.com/photos/kompott/491104255/,[object Object]
"Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.",[object Object],− W. Edwards Deming,[object Object],http://www.flickr.com/photos/roberto_ferrari/5743805104/,[object Object]
“Digital is not about the tools. […] it's always good to think about digital as a network of relationships made both of behaviors and technology. Then it's possible to explore how make some relationships visible, how to create new relationship between people, how to create a new relationship between people and products or between people and the brand, how to amplify/improve existing relationships or how to simplify them.”,[object Object],− Ana AndjelicI [love] marketing,[object Object],http://www.flickr.com/photos/chrisjohnbeckett/310521494/,[object Object]
“Quality is remembered long after the price is forgotten.”,[object Object],− Gucci family slogan,[object Object],http://www.flickr.com/photos/ericperrone/419764729/,[object Object]
“All organizations are in need of strength, resilience, and endurance not just start ups. ”,[object Object],− Valeria Maltoni, Conversation Agent,[object Object],http://www.flickr.com/photos/zincofoto/2345410082/,[object Object]

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