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Finding purpose
© Valeria
       Maltoni, Conversation Agent
www.conversationagent.com @ConversationAge


                                             http://www.flickr.com/photos/lucasartoni/5236329090
“What really decides consumers to buy or not to
  buy is the content of your advertising, not its form.”
  − David Ogilvy

  A content strategy is the beginning of the journey

© 2010 Valeria Maltoni, Conversation Agent   http://www.conversationagent.com   http://www.flickr.com/photos/noelzialee/2111228215/
“Success is the sum of small efforts, repeated
day in and day out.” − Robert Collier

There is no silver bullet. You still need to do
the work every day




© 2010 Valeria Maltoni, Conversation Agent   http://www.conversationagent.com   http://www.flickr.com/photos/christianabe/2129826272/
At a party given by a billionaire on Shelter Island, Kurt Vonnegut informs his
                                                                                pal, Joseph Heller, that their host, a hedge fund manager, had made more
                                                                                money in a single day than Heller had earned from his wildly popular novel
                                                                                Catch-22 over its whole history. Heller responds, “Yes, but I have something
                                                                                he will never have ... enough.” − John Bogle, Enough


                                                                                Discover the power of focus




© 2010 Valeria Maltoni, Conversation Agent   http://www.conversationagent.com                                             http://www.flickr.com/photos/stuckincustoms/3134976060/
“The best way to predict the future is to create it.”
− Peter Drucker

You have control over how you prepare for and
respond to situations



                                                                                http://www.flickr.com/photos/bestrated1/71515803/
© 2010 Valeria Maltoni, Conversation Agent   http://www.conversationagent.com
“Your premium brand had better be delivering
                                                                                something special, or it’s not going to get the
                                                                                business.” − Warren Buffett

                                                                                Meaning and purpose go hand in hand




© 2010 Valeria Maltoni, Conversation Agent   http://www.conversationagent.com                             http://www.flickr.com/photos/akbuthod/4156692690/
“A lot of companies have chosen to downsize, and maybe that was
 the right thing for them. We chose a different path. Our belief was
 that if we kept putting great products in front of customers, they
 would continue to open their wallets.” − Steve Jobs

 Your product is marketing
© 2010 Valeria Maltoni, Conversation Agent   http://www.conversationagent.com   http://www.flickr.com/photos/ranopamas/2129685912/
“If you do build a great experience, customers tell each
other about that. Word of mouth is very powerful.”
− Jeff Bezos

Customer focus is key



© 2010 Valeria Maltoni, Conversation Agent   http://www.conversationagent.com   http://www.flickr.com/photos/bestrated1/73485440/
“If you don’t see yourself as a winner, then you
cannot perform as a winner.” − Zig Ziglar

Employees are brand ambassadors who build
bridges between your business and customers




© 2010 Valeria Maltoni, Conversation Agent   http://www.conversationagent.com   http://www.flickr.com/photos/bestrated1/79777311/
“Our lives are defined by opportunities. Even the ones we miss.”
− Benjamin Button, the movie

Consider the cost of not doing


© 2010 Valeria Maltoni, Conversation Agent   http://www.conversationagent.com   http://www.flickr.com/photos/tearsandrain/2151840098/
“Knowing is not enough; we must apply. Willing is not enough;
  we must do.” − Johann Wolfgang von Goethe

  With execution you need to measure and show performance


© 2010 Valeria Maltoni, Conversation Agent   http://www.conversationagent.com   http://www.flickr.com/photos/stuckincustoms/2074393894/
“The strongest principle of growth lies in
                                             human choice.” − George Eliot

                                             It’s not only how much− it’s why, what,
                                             who, when, and how




Merry Christmas to you & your loved ones
© 2010 Valeria
           Maltoni, Conversation Agent
www.conversationagent.com @ConversationAge


                                                                   http://www.flickr.com/photos/gadl/330369285/

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Christmas Thoughts 2010

  • 1. Finding purpose © Valeria Maltoni, Conversation Agent www.conversationagent.com @ConversationAge http://www.flickr.com/photos/lucasartoni/5236329090
  • 2. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” − David Ogilvy A content strategy is the beginning of the journey © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/noelzialee/2111228215/
  • 3. “Success is the sum of small efforts, repeated day in and day out.” − Robert Collier There is no silver bullet. You still need to do the work every day © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/christianabe/2129826272/
  • 4. At a party given by a billionaire on Shelter Island, Kurt Vonnegut informs his pal, Joseph Heller, that their host, a hedge fund manager, had made more money in a single day than Heller had earned from his wildly popular novel Catch-22 over its whole history. Heller responds, “Yes, but I have something he will never have ... enough.” − John Bogle, Enough Discover the power of focus © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/stuckincustoms/3134976060/
  • 5. “The best way to predict the future is to create it.” − Peter Drucker You have control over how you prepare for and respond to situations http://www.flickr.com/photos/bestrated1/71515803/ © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com
  • 6. “Your premium brand had better be delivering something special, or it’s not going to get the business.” − Warren Buffett Meaning and purpose go hand in hand © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/akbuthod/4156692690/
  • 7. “A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.” − Steve Jobs Your product is marketing © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/ranopamas/2129685912/
  • 8. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” − Jeff Bezos Customer focus is key © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/bestrated1/73485440/
  • 9. “If you don’t see yourself as a winner, then you cannot perform as a winner.” − Zig Ziglar Employees are brand ambassadors who build bridges between your business and customers © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/bestrated1/79777311/
  • 10. “Our lives are defined by opportunities. Even the ones we miss.” − Benjamin Button, the movie Consider the cost of not doing © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/tearsandrain/2151840098/
  • 11. “Knowing is not enough; we must apply. Willing is not enough; we must do.” − Johann Wolfgang von Goethe With execution you need to measure and show performance © 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/stuckincustoms/2074393894/
  • 12. “The strongest principle of growth lies in human choice.” − George Eliot It’s not only how much− it’s why, what, who, when, and how Merry Christmas to you & your loved ones © 2010 Valeria Maltoni, Conversation Agent www.conversationagent.com @ConversationAge http://www.flickr.com/photos/gadl/330369285/