Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Career Development, Acp

2,705 views

Published on

Career Development and Social Media, Association of Career Professionals (ACP), Philadelphia

Published in: Business, Career
  • Be the first to comment

Career Development, Acp

  1. 1. Career Development and Social Media Valeria Maltoni, ConversationAgent.com Association of Career Professionals (ACP) September 26, 2008
  2. 2. <ul><li>What we’ll learn today </li></ul><ul><li>The power of a blog and online portfolio for career development </li></ul><ul><li>How companies can find candidates for a better fit online </li></ul><ul><li>How recruiters use social media tools like LinkedIn and Twitter to find top talent </li></ul><ul><li>The do’s and don’ts of social media </li></ul>
  3. 3. <ul><li>Job search means </li></ul><ul><li>Temporary </li></ul><ul><li>Frustrating </li></ul><ul><li>Subject to highs and lows of energy </li></ul><ul><li>You have no control </li></ul><ul><li>Totally focused on immediate need </li></ul>
  4. 4. Career mgmt is an ongoing discipline Developing relationships Learning new skills Sharing contacts and information Mapping options Taking control Being in active pursuit
  5. 5. <ul><li>Social media gives a professional a set of tools to manage their career. </li></ul>
  6. 6. <ul><li>Show what you know and how you think </li></ul><ul><li>Interact with peers </li></ul><ul><li>Learn from others </li></ul><ul><li>Find mentors </li></ul><ul><li>Build a personal brand, be known </li></ul>Start a blog to
  7. 7. <ul><li>Start with personal brand strategy and goals. </li></ul><ul><li>Map content strategy. </li></ul><ul><li>Find related blogs and communities for networking. </li></ul><ul><li>Give before you get. </li></ul>It’s not an overnight thing – it’s a slow process.
  8. 8. Blog <ul><li>Memorable URL </li></ul><ul><li>About page </li></ul><ul><li>Contact information </li></ul><ul><li>LinkedIn </li></ul><ul><li>RSS (real simple syndication) </li></ul><ul><li>Search button </li></ul><ul><li>Creative commons </li></ul>
  9. 9. <ul><li>Business card </li></ul><ul><li>Summary of experience </li></ul><ul><li>Expertise – Q&A </li></ul><ul><li>Recommendations </li></ul><ul><li>Connections </li></ul><ul><li>Context </li></ul>
  10. 10. <ul><li>Presence </li></ul><ul><li>Microblogging (140 characters) </li></ul><ul><li>Listening tool </li></ul><ul><li>Learning </li></ul><ul><li>Interacting </li></ul>
  11. 11. Communities do’s <ul><li>Participate </li></ul><ul><li>Share </li></ul><ul><li>Listen actively </li></ul><ul><li>Create content </li></ul><ul><li>Give value </li></ul><ul><li>Appreciate </li></ul>
  12. 12. <ul><li>Broadcast </li></ul><ul><li>Target </li></ul><ul><li>Get lazy and copy </li></ul><ul><li>Be negative </li></ul><ul><li>Be disrespectful </li></ul>Communities don’ts
  13. 13. <ul><li>Social media gives a company a way to discover talent. </li></ul>
  14. 14. <ul><li>Hiring process is tired </li></ul><ul><li>Best candidates may not be in active search </li></ul><ul><li>Opportunity to see candidate at work – how they think, what they know and </li></ul><ul><li>Ability to see how candidate relates and interacts </li></ul>Less automated search, more effective
  15. 15. <ul><li>Social media gives a recruiter ample examples of what talent knows and how they connect. </li></ul>
  16. 16. <ul><li>Keyword searches </li></ul><ul><li>Ability to reach passively-active candidates </li></ul><ul><li>Vast networks and connections </li></ul><ul><li>Ability to Google related content to learn a candidate’s digital reputation </li></ul>
  17. 17. <ul><li>In a tough economy, branding matters. </li></ul>
  18. 18. <ul><li>Social media is messy. </li></ul><ul><li>You get out of it what you put in - as with everything else in life. </li></ul>
  19. 19. <ul><li>Social Media Tools: </li></ul><ul><li>Hosted - Blogger, TypePad </li></ul><ul><li>WordPress, Movable Type </li></ul><ul><li>Twitter – http://twitter.com </li></ul><ul><li>LinkedIn – http://linkedin.com </li></ul><ul><li>Facebook – http://facebook.com </li></ul><ul><li>Other communities – e.g. groups on LinkedIn </li></ul>
  20. 20. <ul><li>http://www.JibberJobber.com </li></ul><ul><li>http://www.imonlinkedinnowwhat.com </li></ul><ul><li>http://facebookadvice.com </li></ul><ul><li>http://www.marketingheadhunter.com </li></ul><ul><li>http://www.conversationagent.com/career </li></ul>
  21. 21. Career Development and Social Media Valeria Maltoni, ConversationAgent.com Association of Career Professionals (ACP) September 26, 2008

×