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Career Development, Acp


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Career Development and Social Media, Association of Career Professionals (ACP), Philadelphia

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Career Development, Acp

  1. 1. Career Development and Social Media Valeria Maltoni, Association of Career Professionals (ACP) September 26, 2008
  2. 2. <ul><li>What we’ll learn today </li></ul><ul><li>The power of a blog and online portfolio for career development </li></ul><ul><li>How companies can find candidates for a better fit online </li></ul><ul><li>How recruiters use social media tools like LinkedIn and Twitter to find top talent </li></ul><ul><li>The do’s and don’ts of social media </li></ul>
  3. 3. <ul><li>Job search means </li></ul><ul><li>Temporary </li></ul><ul><li>Frustrating </li></ul><ul><li>Subject to highs and lows of energy </li></ul><ul><li>You have no control </li></ul><ul><li>Totally focused on immediate need </li></ul>
  4. 4. Career mgmt is an ongoing discipline Developing relationships Learning new skills Sharing contacts and information Mapping options Taking control Being in active pursuit
  5. 5. <ul><li>Social media gives a professional a set of tools to manage their career. </li></ul>
  6. 6. <ul><li>Show what you know and how you think </li></ul><ul><li>Interact with peers </li></ul><ul><li>Learn from others </li></ul><ul><li>Find mentors </li></ul><ul><li>Build a personal brand, be known </li></ul>Start a blog to
  7. 7. <ul><li>Start with personal brand strategy and goals. </li></ul><ul><li>Map content strategy. </li></ul><ul><li>Find related blogs and communities for networking. </li></ul><ul><li>Give before you get. </li></ul>It’s not an overnight thing – it’s a slow process.
  8. 8. Blog <ul><li>Memorable URL </li></ul><ul><li>About page </li></ul><ul><li>Contact information </li></ul><ul><li>LinkedIn </li></ul><ul><li>RSS (real simple syndication) </li></ul><ul><li>Search button </li></ul><ul><li>Creative commons </li></ul>
  9. 9. <ul><li>Business card </li></ul><ul><li>Summary of experience </li></ul><ul><li>Expertise – Q&A </li></ul><ul><li>Recommendations </li></ul><ul><li>Connections </li></ul><ul><li>Context </li></ul>
  10. 10. <ul><li>Presence </li></ul><ul><li>Microblogging (140 characters) </li></ul><ul><li>Listening tool </li></ul><ul><li>Learning </li></ul><ul><li>Interacting </li></ul>
  11. 11. Communities do’s <ul><li>Participate </li></ul><ul><li>Share </li></ul><ul><li>Listen actively </li></ul><ul><li>Create content </li></ul><ul><li>Give value </li></ul><ul><li>Appreciate </li></ul>
  12. 12. <ul><li>Broadcast </li></ul><ul><li>Target </li></ul><ul><li>Get lazy and copy </li></ul><ul><li>Be negative </li></ul><ul><li>Be disrespectful </li></ul>Communities don’ts
  13. 13. <ul><li>Social media gives a company a way to discover talent. </li></ul>
  14. 14. <ul><li>Hiring process is tired </li></ul><ul><li>Best candidates may not be in active search </li></ul><ul><li>Opportunity to see candidate at work – how they think, what they know and </li></ul><ul><li>Ability to see how candidate relates and interacts </li></ul>Less automated search, more effective
  15. 15. <ul><li>Social media gives a recruiter ample examples of what talent knows and how they connect. </li></ul>
  16. 16. <ul><li>Keyword searches </li></ul><ul><li>Ability to reach passively-active candidates </li></ul><ul><li>Vast networks and connections </li></ul><ul><li>Ability to Google related content to learn a candidate’s digital reputation </li></ul>
  17. 17. <ul><li>In a tough economy, branding matters. </li></ul>
  18. 18. <ul><li>Social media is messy. </li></ul><ul><li>You get out of it what you put in - as with everything else in life. </li></ul>
  19. 19. <ul><li>Social Media Tools: </li></ul><ul><li>Hosted - Blogger, TypePad </li></ul><ul><li>WordPress, Movable Type </li></ul><ul><li>Twitter – </li></ul><ul><li>LinkedIn – </li></ul><ul><li>Facebook – </li></ul><ul><li>Other communities – e.g. groups on LinkedIn </li></ul>
  20. 20. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  21. 21. Career Development and Social Media Valeria Maltoni, Association of Career Professionals (ACP) September 26, 2008