ABSTRACT: Decades ago, Andy Grove, former CEO of Intel Corporation framed the potential impact of
technology on consumers when he commented: "Today's business knows no national boundaries. Capital
and work can go anywhere on earth. The world operates as one big market. Every business competes
with every person in the world that does that same job. Products and services become largely
indistinguishable. Time becomes the only competitive advantage.Today… his prediction has become all
too apparent. “The new environment dictates two rules: First, everything happens faster. Second,
anything that can be done will be done, if not by you, then by someone else... somewhere.” In
telecommunications… his competitive reality is apparently everywhere: “Adapt or die."
Over the years MBC has recognized and also has designed and built specialized environments for a
variety of wireline and wireless applications. Yet while many designers, developers, and systems analysts
have been intent upon building "overlay systems," our success has been in developing ways to allow a
wide variety of systems to work together. And by having the three intertwined platforms of innovation
(product, service and delivery) under the same telecommunications "roof," a single source of integrated
responsibility is provided; thereby cutting down the ever increasing list of consultants and specialty
Since audio, video, computer and telecommunications systems are often cohabitants in vertical (LAN) and
horizontal (WAN) distribution networks, it is now necessary to combine (converge) these individual
services. For MBC this is not a high-risk proposition. We built and operated a pilot project at the Fifth and
Race Conference Center in Cincinnati, Ohio over a decade ago. We are now poised to implement our
unique technology: a full-scale national/international business model.
Accordingly, MBC would like to participate with you and others as appropriate, to design, develop and
deploy our non-traditional broadcast-presentation systems. “NTB/PS” is a patented method; that
“customizes” multiple-mono-media (MMM). [Think local… act global]
MBC provides an Integrated Network Design Yardstick (INDY):
Technology and services become mutually available for all business, education, medicine, government,
and the individual consumer: By combining meeting/teaching/working environments with state-of-the-art
telecommunications methodology (nick-named "Cloverleaf”) a “habitat” for business and professional
people is now available to carry out complex multimedia communications tasks throughout the United
States and internationally.
By bringing together all available media into a single node ―a process called convergence ―then
combining them to most effectively use existing transport systems ―a process dubbed variable-
bandwidth-on-demand (VBOD), our Cloverleaf performs multiple functions while maximizing the
transmission. MBC’s patented methodology enables any type of frequency, in any format, and can
process any type of signal from anywhere in the world to anywhere else in the world.
Cost savings can be realized by allocating circuits dynamically instead of provisioning current “overlay”
network configurations separately. Our cloverleaf provides convergence of multiple industries ―a
powerful asset for numerous business and professional applications. A Node that anticipates and
fixes inefficiencies in the telecommunications industry by consolidating "overlay" networks with a single
"multi-tasking" control plane. Our cloverleaf provides the technological framework for eye-ball to
eye-ball communication ―allowing product managers to interact (marketing) in real time with
consumers or other businesses.
To realize the utility of a cloverleaf, first think of the many telecommunications functions performed in a
typical home or business. There may be several voice circuits, a fax, an Internet for data connection, and
cable television all entering into the home or business on their own “line(s)" or networks. Our Cloverleaf
would “converge" all of these functions (multiple-dimensions) in a computer or device similar to a set-top-
box; then use existing transmission capacity (Cable /Telephone /SAT/Wireless) to transmit the signal
through an affiliated network where a cloverleaf would consolidate these applications with other customer
applications for relay to the appropriate destinations. Once established, the ability to provide interaction
communications is easily deployed. The business implications of a cloverleaf method are apparent —low
cost connectivity with Quality of Service (QoS) to a worldwide audience.
While various applications we’ve discussed above are available in “bundled” applications (overlay) today,
they are not available intermittentently, in combination or on-demand; and/or when combined (together in
IP) have poor QoS. But if… 1) a method to dynamically connect locations (nodes) existed; and if… 2)
current circuit configurations were made available on-demand as well; and if… 3) costly connection
charges and "bridging fees" charged by system operators were eliminated Then, for example; an
instructor could teach in multiple distant locations; even provide personal feedback through each node.
Moreover, once this transmission medium were in place, other basic services, such as video
communications access and high resolution connectivity, would migrate to every node because of the
tremendous cost savings realized through convergence using variable bandwidth on demand (VBOD).
From a purely business perspective: A multi-site working model (cloverleaf) would be
exponentially more economical than procuring the same services using an existing
overlay (bundling) business model.
A shared Platform: Local business, government, medical and academic institutions thus gain practical
advantage. Communications would immediately expand to include elements ranging from a simple
telephone call (POTS) up to full-feature film quality (HDTV) video communication; a cloverleaf combining
multiple communications mediums used by business and professional people within an appropriate virtual
office/meeting and teaching facility. And within this range many networks will reside from the Internet
(TCP/IP), to the broadcast industry (HDTV); including, computer aided design (CAD) and high resolution
imaging (HRI) for medical purposes such as X-ray, long distance diagnosis, and other imaging
In today's competitive environment, your command of the communications universe will attract
targeted groups in much the same way that buildings with air conditioning and elevators did in years past.
And by selecting MBC to design and MBC to develop and implement your network, you will choose
experience and technological leadership. MBC telecommunications capabilities will offer an "amenity" to
business and academia not available in even the most progressive cities of the world.
Some have referred to projects of this nature as "Inevitable” information age utopias where all sorts of
complex business activity with global impact can occur utilizing a vast array of technologies that do not
stand alone, but bear some relationship to one another." At MBC we prefer to think of this rational as an
example of people thinking locally, acting regionally, and impacting globally.
A cloverleaf offers a tremendous communications capability at an affordable price. Through convergence
using variable bandwidth, one-to-one communication can promote your local business-to-business and
professional relationships throughout the rest-of-the-world.
“You can stand with Us as an example for other communities around the world.”
―Mike McGraw, President/CEO
McGraw Broadcast Communications
100 Woodside Place
Fort Thomas, KY 41075-1532
Voice (859) 781-5664
Fax (859) 781-5668
Cell (727) 418-4646