ConvergeHub brings the complete Online Advertisement guide for small business. Caring for the growth of small and medium business created this one stop guide.

1. PPC OR
PAY PER CLICK
In this Paid Marketing Business House
spends the amount on Click based
advertisement. Here the significant role
that defines the the better output is
optimization of click wise payment and
maximization of clicks in a given period.
CPC OR
COST PER CLICK
Cost per click refers to the cost paid for
every click. This type of advertisement is
commonly seen in both search engines and
social media sites. Here the cost of click falls
as the advertiser goes on advertising for a
longer duration. So, higher budgeted
campaigns with long duration implication
always brings better result.
CPA OR
COST PER ACTION
Here every move is charged, and the
advertiser pays for each action. The action
can be a call generated through an ad or a
click on a banner or link.
CPM OR
COST PER THOUSAND
It also calls cost per mille, here Mille is
defined as one thousand. It is not click
based advertisement, its view based ad.
And advertiser pays only for the views.
1K
How many people view your ad compared
to the number of clicks you received and
the data represented as a percentile data.
CTR OR
COST THROUGH
RATE CONVERSION RATE
Conversion Rate Optimization defines how
much you are growing. Here the total
number of visitors to your website is
compared to the targeted visitors of the ad.
It's used for building new user or subscriber
to building paying customers.
CONTEXTUAL
ADVERTISING
It's Content Specific Advertising. It is more
of so Google Partner adds. We see relative
adds in many websites pushed by many
advertising mediums and these ads always
delivered according to the content of the
page. You will see other Tshirt sellers’ ad if
you place such an ad in yourT-shirt Blog.
Here you are evaluated how you have
performed. Keep a target and goal and
achieve it, you will always see positive ROI
for your investment. Negative ROI means
whatever you are investing, the same
amount & adding to it other expenses and
profit margin the return is less.
ROI OR RETURN ON
INVESTMENT
PEOPLE ARE YOUR BUSINESS
Make Them The Reason You Work and Grow
With These Tips From Leading Business Personalities
Advertising Online is overwhelming. But it's not so
always as it depends on your plan of action.
Here we are bringing a quick beginners guide to various
advertising options available online. It will help you drive new and
returning visitors to your website and
leading to better conversion.
Basics of
Business
Before launching any online promotional campaign, few things
every business person must understand. These are commonly
used terms and helps the industry take their product or
service to their clients.
When you place an ad in facebook/twitter/ linkedin
you join the niche club of people who advertise thier
business in social media.
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Social Media Advertising
THE PRIMARY PROCESS OF ADVERTISEMENT
USED FOR FACEBOOK & TWITTER
The variety of options used to choose from customizing
your ad campaigns to building traffic to your website
or getting lead and sales, Social Media Ads deliver high
on business expectations, if handled correctly.
Facebook Ads
Facebook ads showed on the
sidebar of a facebook account
when a user is logged in
Ad
Ad
ADVERTISERS:
Choose to Advertise a
Post or a website.
Target Customers, Buyers, Users,
Subscribers based on following data:
Age, Location, Gender, Interest
Click!
$
$$
Click! Click!
Choose to pay for
clicks or impressions
Define Your Ad's Reach With Budget
and Targeting.
Keep Budgeting open to Daily or Lifetime
and check which option and
which variation of advertisement bring
maximum return on the investment
for a particular social media
Try to achieve the following:
Don't just Post Add without any reason
Build a Good and Convertible Custom Audience
Facebook fans don't convert to clients
Setting and Building business by Facebook ads is time-consuming
Cost Effectiveness
Twitter Advertisement
Side bar, Post update and many other ways twitter pushes
your add to the targetted audience.
On a Daily Budget,
You can quickly
run ads in twitter.
Bidding the maximum price
does not mean you will be charged
the same your costs are system
defined to maximise the returns.
Users can interact with ad (retweet, click, reply, etc.)
Targeted audience is not always relevant
Distraction leads to Users overlooking the twitter feed.
Automatic Targeted Audience
Google Adwords
Revolution
The finest PPC model till date used and followed. Advertisers have many options to set
budgeting and maximise the returns they are getting on a daily basis to long term basis.
CHOOSE THE ADS ON FEW VITAL FACTORS & THEY ARE:
BID
AMOUNT
Your per click cost that you are paying for
the advertisements.
QUALITY SCORE
A relevance of an ad based on its focus
keywords, Landing page optimization and
the ad itself. The higher the quality score
higher will be returning & lower will be the
cost spent on advertisement.
WITH MILLIONS OF USERS ACROSS THE WORLD GOOGLE RULES
IN ONLINE PAID ADVERTISING.
Easy to evaluate your Advertising (CTR, Conversions, Conversion Rate CPC, CPA,
ROI, etc.)
Ads are small with only three lines of text and URL.
Without paying for the ad pay only for clicks
Due to huge Analysis, User tracking, Geo Targeting users receive targetted ads.
Local Ads improve the local business visibility and provide better interaction with
the customers
Retargeting adds another feather to the adds set.
Adwords is costly than the benefit it brings.
It consumes a lot of time to learn and setup and needs expert to bring best
out of it.
Real Time Bidding (RTB)
Before loading the website Ads appear on the screen.
Publishers (Website Owners) with high traffic
sell ad impressions or views to advertisers.
It uses a real time auction system to get
the highest possible payment
for those views.
DSP also known as Demand Side Platform
holds ad inventory and automates advertiser
bidding.
Companies winning the bid display the
ad once website loads.
It brings better control over the campaign
9O%LOR
EM
IPS
UM
Advertisers, Agencies, and Publishers all use
these techniques:
It makes the targeting narrow and more
target specific
Efficient spending makes this a choice for
many
Due to real time, it helps in maximizing
the earning
Which companies bring the Real Time Bidding
Feature in their Ads:
REAL TIME BIDDING
Buying target audience possible
Monitoring improves the quality and performance
Particular user based pricing
Performance enhanced ads delivery
No guaranteed Ad inventory
Display Advertising
Advertise through graphics on web pages,
in the application, email, etc.
Banner ads come in different shapes, sizes
and placement options, including:
Text Logo
Photos Videos
To get the best conversion use of
display advertisement for
the targeted customers.
Comscore defines 8-10% internet users
account for 85% of display ad clicks.
Display
Advertising
Networks:
Advertising.com
Reach an estimated
200+ Million Users
Brings Display Ads for targeted users
Best PPC Advertising Platform
YOUR AD
Visually Appealing
Get's Ignored as they come as ad
Targeted Audience
Easy Tracking of Campaigns
Ad blockers block most of the ads
Retargeting
Intelligent Browser tracking with the cookies and
another user tracking of the modern age based on
targeted email users ads are delivered directly to
the customers.
Help in increasing reach
in the minimum cost.
PLACING THE SMALL AMOUNT OF CODE, WEBSITE OWNERS
GET INTO USERS' BROWSER OR SYSTEM.
It's used to insert the cookie in the user's browser.
As the user surf, cookies call the advertisement.
It makes the targetted ads delivery possible.
It helps you to show your ad to the targeted users
With a click users can reach your website
Allowing more activity ads can be personalized.
Many do not like this and feel it as spoofing.
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GUIDES : ONLINE ADVERTISEMENT