L'insostenibile leggerezza dei Social Media PDF

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Presentazione fatta durante il Mashable Meetup di Milano

http://www.meetup.com/Mashable/15329/?a=bn5_l1

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L'insostenibile leggerezza dei Social Media PDF

  1. 1. Andrea Contino - www.contino.com L’insostenibile leggerezza dei Social Media C'è sempre chi vale... e chi un po' meno
  2. 2. Andrea Contino - www.contino.com “Vi insediate in una zona e vi moltiplicate, vi moltiplicate finché ogni risorsa naturale non si esaurisce. E l'unico modo in cui sapete sopravvivere è quello di spostarvi in un'altra zona ricca” BEST DEFINITION EVER
  3. 3. Andrea Contino - www.contino.com “Vi insediate in una zona e vi moltiplicate, vi moltiplicate finché ogni risorsa naturale non si esaurisce. E l'unico modo in cui sapete sopravvivere è quello di spostarvi in un'altra zona ricca” BEST DEFINITION EVER
  4. 4. Andrea Contino - www.contino.com Source BBC.co.uk COAST TO COAST
  5. 5. Courtesy of Marta Kagan
  6. 6. Andrea Contino - www.contino.com "Con tutta la buona volontà, a me Foursquare continua a sembrare una sciocchezza. La logica di simili programmi sarebbe quella di far sapere ai propri amici intimi dove ci si trova in un dato PERCHÉ? momento"
  7. 7. Andrea Contino - www.contino.com THE CIRCLE OF TRUST
  8. 8. Andrea Contino - www.contino.com INTER NOS
  9. 9. Andrea Contino - www.contino.com TWITTERERS ARE NOT MAINSTREAM CONSUMERS
  10. 10. Andrea Contino - www.contino.com ANCORA TU?
  11. 11. Andrea Contino - www.contino.com MA NON DOVEVAMO VEDERCI PIÙ?
  12. 12. Andrea Contino - www.contino.com NO V.I.P.s http://blog.hubspot.com/Portals/249/images//Foursquare_Infographic-resized-600.jpg
  13. 13. Andrea Contino - www.contino.com “Welcome to Metropolis, errr San Diego. You’ve just scored the Superman badge! Now show this at the WB booth to pick up some free swag, while supplies last” “Congratulations, you’re on your way to become a living Louis Vuitton icon. You really deserve our upcoming surprises and another round of shopping” “Follow us on Foursquare to share your HuffPost badges and unlock new ones. We’ll be posting tips for venues in our local coverage areas, and sharing your recommendations with our readers” 10 groups that are currently doing a great job providing tips to promote their regions on foursquare. You’ll find the list is a mix of small towns, big cities and even entire states. REWARD$!
  14. 14. Andrea Contino - www.contino.com "Social Media is bringing back humanity to all digital life. We are no longer users, consumers, shoppers. We are People again!" ReadWriteWeb, Jan 2009 THE ONLY RULE IS TO HAVE FUN!

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