The Indian IoT Start-up
Landscape and Challenges
Is India Ready for the Internet of Things?
The Internet is on the brink of expansion, driven by the explosive growth of
smartphones and tablets, and the convergence of multiple trends and
technologies. Cisco estimates that the Internet of “connected things” should
grow to power 50 billion devices by the year 2020.
According to Machina Research, the global market for IoT will
comprise $373 billion in revenue of which India will account for
anywhere between $10 billion and $12 billion; Supply Chain is
the biggest bucket with more than $8 billion impact, in areas
such as Fleet management
Telecoms in both South
Korea and the U.S. are
aggressively rolling out 4G /
Despite being the second largest country
with respect to mobile usage, the IoT
ecosystem is yet to evolve in India
IoT relies on technologies like Bluetooth
or NFC which are present only in high-
So What’s Happening on Our Subcontinent?
In India, in particular the problem
revolves around connectivity and making
sure it’s a good stable connectivity so
that end points can talk back to the IT
Early Adopters: The ‘big three’ are: the telecom sector, the auto manufacturers and the
Filling in the Gaps in the Indian IoT
are later stage
risks in the Indian
Plotting the Path Forward
Solutions Belie Not Just Technology and Business, but also Culture
Smart Cities: Investments in human and social
capital will focus on building traditional (transport) and
modern (ICT) communication infrastructure which will
fuel sustainable economic development and a higher
quality of life
Smart Device Opportunities: There is a
huge opportunity and a dire need for product startups
to achieve success in IoT. India has the knowledge
build devices that allow for remote monitoring and
Applications & Platforms: There is a huge
opportunity for India to become the hub for digital
transformation through ways to connect new
application, systems and devices to complex and
Focus Areas How To Get There
Solve Connectivity issues: The
Internet of Things primarily works or fails
based on the effectiveness of the network.
It is important to identify and fix issues
related to bandwidth and latency.
models: India should look at
remodeling shared infrastructure to create
more measureable and calibrated
Pre-empt Security Concerns:
Access to private and location specific data
publicly could easily be misused for
Install a Pluggx Switch
which comes with a
smartphone app to
manage the appliances
Apps for the
Pluggx Labs has already installed the device in 50 homes via a dealer and are
striking more partnerships. The system will be commercially available from June
2014 (can be pre-ordered). A team of 15 at the moment, Pluggx also raised a seed
round from Bangalore based Cube 9 Capital Group.
Fin is a Tiny Wearable Device
for the Thumb as a ring and
it will make Palm, Fingers as
Numeric Keypad and
Fin is a Bluetooth enabled device that we can connect to three different digital
gadgets like Smartphones, Smart TVs, Automobiles, and Home automation devices
providing multiple device compatibility. Fin reads different gestures from your palm
and its corresponding values control connected devices.
It uses smart Low Energy Technology such as Bluetooth for Communication with
connected devices. Currently up for pre-order.
Wireless sensor networking
development kit (includes both
hardware : wireless sensor
nodes and sensors) and
software for IoT prototyping
WiSense’s low cost basic node with a controller board, RF board and couple of
sensors costs less than INR 2500 and the liberal software license policies. WiSense
is already working with companies like FORMCEPT and the development kit will be
sold on the website. The company is totally bootstrapped at the moment and is
looking for funding to build a bigger team and explore other opportunities such as
miniaturization of sensor nodes.
Transpose has devised an
assembly of components to
develop economical, portable
and intelligent sensors.
Transpose has patented its technology. While it already has tried and tested, the
final version is to be out by August. The efforts of Transpose have been well
recognized by Indian Institute of Human Settlements (IIHS) with which it has signed
a MoU. On completion of the project, IIHS intends to give them the necessary grant
as per the MoU.
Wello helps users to
measure and record their
vitals by conveniently
sliding onto a smartphone
disguised as a phone case.
The Wello can sync with accessories such as a Wi-Fi scale and other fitness trackers,
and contains a battery that lasts up to two months on a single charge. The
accessory also allows multiple users to register their health metrics through the
app. The Wello is closed for pre-order now but was available for $199. Azoi plans
to launch the product later this year pending approval from the United States Food
and Drug Administration.
Company helps medium
and smaller industries by
providing real time
dashboards, custom reports
and analytic tools to help
them improve their
RedBox, a hardware component product by MagnetWorks, pairs with the sensors
and sends it to the MagnetCloud platform. Users can then access that data through
any device, analyse it and create a real time interactive dashboard. They can also
generate reports and set up SMS alerts. The service also allows equipment
suppliers to remotely access the factory’s Programmable Logic Controller (PLC) and
troubleshoot problems online.
SmartrHomes is a response
to solve a real problem of
increasing cost of water and
Home - Water
SmartrWater is made up of WaterOns, Nuclious and the SmartrHomes analytical
platform. Each water inlet is fixed with a WaterOn , a smart meter, which is also a
wireless node. This creates a wireless mesh network ensuring real time, loss free
transmission of data to the Nuclious.
Axelta Osmosis platform
enables device and application
management for IoT /
What Else Do We Need?
Industry Academia Partnerships Targeting IoT Challenges in
The Robert Bosch Centre for Cyber Physical Systems (RBCCPS) at the Indian
Institute of Science is advocating a more human-centered view of IoT, which has
people’s ownership of their data at the center and does not require lock in to
vendors such as Cisco, Microsoft or Google.
Addressing the Hardware Problem
65% of India’s hardware is imported, at a cost estimated as the same size of
India’s petroleum imports – an alarming prospect indeed for government and
India’s National Policy on Electronics (NPE) aims at investing about US$ 100 billion
in the electronics industry by 2020, and providing employment to around 28
million people by 2020. This includes achieving a turnover of US$ 55 billion of
chip design and embedded software, US$ 80 billion of exports in the sector, and
over 200 EMCs by 2020.
Investments and Financing