The Indian IoT Start-up
Landscape and Challenges
ContractIQ
Sunanda
Is India Ready for the Internet of Things?
The Internet is on the brink of expansion, driven by the explosive growth of
sm...
Telecoms in both South
Korea and the U.S. are
aggressively rolling out 4G /
LTE services
Despite being the second largest ...
Infrastructure
Filling in the Gaps in the Indian IoT
Landscape
Standards
SecuringtheInternetofThings
Partnerships,Associat...
Plotting the Path Forward
Solutions Belie Not Just Technology and Business, but also Culture
Smart Cities: Investments in ...
Company
Pluggx Labs
Location
Bangalore, India
Description
Install a Pluggx Switch
which comes with a
smartphone app to
man...
Company
Fin
Location
Kochi, Kerala
Description
Fin is a Tiny Wearable Device
for the Thumb as a ring and
it will make Palm...
Company
Wisense
Location
Bangalore
Description
Wireless sensor networking
development kit (includes both
hardware : wirele...
Company
Transpose
Location
Bangalore
Description
Transpose has devised an
assembly of components to
develop economical, po...
Company
Azoi
Location
Ahmedabad
Description
Wello helps users to
measure and record their
vitals by conveniently
sliding o...
Company
Magnet Works
Location
Bangalore
Description
Company helps medium
and smaller industries by
providing real time
das...
Company
Smartrhomes
Location
Bangalore
Description
SmartrHomes is a response
to solve a real problem of
increasing cost of...
Company
Axelta
Location
Hyderabad
Description
Axelta Osmosis platform
enables device and application
management for IoT /
...
What Else Do We Need?
Industry Academia Partnerships Targeting IoT Challenges in
India
The Robert Bosch Centre for Cyber P...
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The indian io t start up landscape and challenges

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The Internet of Things landscape in India, challenges, focus areas and how to strike gold.

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The indian io t start up landscape and challenges

  1. 1. The Indian IoT Start-up Landscape and Challenges ContractIQ Sunanda
  2. 2. Is India Ready for the Internet of Things? The Internet is on the brink of expansion, driven by the explosive growth of smartphones and tablets, and the convergence of multiple trends and technologies. Cisco estimates that the Internet of “connected things” should grow to power 50 billion devices by the year 2020. According to Machina Research, the global market for IoT will comprise $373 billion in revenue of which India will account for anywhere between $10 billion and $12 billion; Supply Chain is the biggest bucket with more than $8 billion impact, in areas such as Fleet management
  3. 3. Telecoms in both South Korea and the U.S. are aggressively rolling out 4G / LTE services Despite being the second largest country with respect to mobile usage, the IoT ecosystem is yet to evolve in India IoT relies on technologies like Bluetooth or NFC which are present only in high- end phones So What’s Happening on Our Subcontinent? In India, in particular the problem revolves around connectivity and making sure it’s a good stable connectivity so that end points can talk back to the IT center. Early Adopters: The ‘big three’ are: the telecom sector, the auto manufacturers and the healthcare sector.
  4. 4. Infrastructure Filling in the Gaps in the Indian IoT Landscape Standards SecuringtheInternetofThings Partnerships,Associations;Identifying PainPoints Challenges Security and interoperability are later stage risks in the Indian context
  5. 5. Plotting the Path Forward Solutions Belie Not Just Technology and Business, but also Culture Smart Cities: Investments in human and social capital will focus on building traditional (transport) and modern (ICT) communication infrastructure which will fuel sustainable economic development and a higher quality of life Smart Device Opportunities: There is a huge opportunity and a dire need for product startups to achieve success in IoT. India has the knowledge capital and the critical mass in terms of user base to build devices that allow for remote monitoring and adaptation. Applications & Platforms: There is a huge opportunity for India to become the hub for digital transformation through ways to connect new application, systems and devices to complex and fragile networks. Focus Areas How To Get There Solve Connectivity issues: The Internet of Things primarily works or fails based on the effectiveness of the network. It is important to identify and fix issues related to bandwidth and latency. Resolve Standardization models: India should look at remodeling shared infrastructure to create more measureable and calibrated structures. Pre-empt Security Concerns: Access to private and location specific data publicly could easily be misused for targeted attacks.
  6. 6. Company Pluggx Labs Location Bangalore, India Description Install a Pluggx Switch which comes with a smartphone app to manage the appliances connected. Apps for the Home Pluggx Labs has already installed the device in 50 homes via a dealer and are striking more partnerships. The system will be commercially available from June 2014 (can be pre-ordered). A team of 15 at the moment, Pluggx also raised a seed round from Bangalore based Cube 9 Capital Group.
  7. 7. Company Fin Location Kochi, Kerala Description Fin is a Tiny Wearable Device for the Thumb as a ring and it will make Palm, Fingers as Numeric Keypad and Gesture Space Wearable Ring For Wireless Fin is a Bluetooth enabled device that we can connect to three different digital gadgets like Smartphones, Smart TVs, Automobiles, and Home automation devices providing multiple device compatibility. Fin reads different gestures from your palm and its corresponding values control connected devices. It uses smart Low Energy Technology such as Bluetooth for Communication with connected devices. Currently up for pre-order.
  8. 8. Company Wisense Location Bangalore Description Wireless sensor networking development kit (includes both hardware : wireless sensor nodes and sensors) and software for IoT prototyping Homegrown IoT SDK WiSense’s low cost basic node with a controller board, RF board and couple of sensors costs less than INR 2500 and the liberal software license policies. WiSense is already working with companies like FORMCEPT and the development kit will be sold on the website. The company is totally bootstrapped at the moment and is looking for funding to build a bigger team and explore other opportunities such as miniaturization of sensor nodes.
  9. 9. Company Transpose Location Bangalore Description Transpose has devised an assembly of components to develop economical, portable and intelligent sensors. Making Sense of Vehicular Data Transpose has patented its technology. While it already has tried and tested, the final version is to be out by August. The efforts of Transpose have been well recognized by Indian Institute of Human Settlements (IIHS) with which it has signed a MoU. On completion of the project, IIHS intends to give them the necessary grant as per the MoU.
  10. 10. Company Azoi Location Ahmedabad Description Wello helps users to measure and record their vitals by conveniently sliding onto a smartphone disguised as a phone case. The Quantified Self The Wello can sync with accessories such as a Wi-Fi scale and other fitness trackers, and contains a battery that lasts up to two months on a single charge. The accessory also allows multiple users to register their health metrics through the app. The Wello is closed for pre-order now but was available for $199. Azoi plans to launch the product later this year pending approval from the United States Food and Drug Administration.
  11. 11. Company Magnet Works Location Bangalore Description Company helps medium and smaller industries by providing real time dashboards, custom reports and analytic tools to help them improve their business Affordable Industrial Automation RedBox, a hardware component product by MagnetWorks, pairs with the sensors and sends it to the MagnetCloud platform. Users can then access that data through any device, analyse it and create a real time interactive dashboard. They can also generate reports and set up SMS alerts. The service also allows equipment suppliers to remotely access the factory’s Programmable Logic Controller (PLC) and troubleshoot problems online.
  12. 12. Company Smartrhomes Location Bangalore Description SmartrHomes is a response to solve a real problem of increasing cost of water and utilities Quantified Home - Water Metering SmartrWater is made up of WaterOns, Nuclious and the SmartrHomes analytical platform. Each water inlet is fixed with a WaterOn , a smart meter, which is also a wireless node. This creates a wireless mesh network ensuring real time, loss free transmission of data to the Nuclious.
  13. 13. Company Axelta Location Hyderabad Description Axelta Osmosis platform enables device and application management for IoT / Machine-to-Machine(M2M) deployments. Cloud Application Enablement Platform
  14. 14. What Else Do We Need? Industry Academia Partnerships Targeting IoT Challenges in India The Robert Bosch Centre for Cyber Physical Systems (RBCCPS) at the Indian Institute of Science is advocating a more human-centered view of IoT, which has people’s ownership of their data at the center and does not require lock in to vendors such as Cisco, Microsoft or Google. Addressing the Hardware Problem 65% of India’s hardware is imported, at a cost estimated as the same size of India’s petroleum imports – an alarming prospect indeed for government and industry. India’s National Policy on Electronics (NPE) aims at investing about US$ 100 billion in the electronics industry by 2020, and providing employment to around 28 million people by 2020. This includes achieving a turnover of US$ 55 billion of chip design and embedded software, US$ 80 billion of exports in the sector, and over 200 EMCs by 2020. Investments and Financing

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