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Continuum intro

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A brief description by Continuum

Published in: Design, Business
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    barir_212@yahoo.com ......Tait Communications
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Continuum intro

  1. 1. INTRO
  2. 2. <ul><ul><li>Making life better by designing products, services, and experiences that work for people and the businesses that serve them. </li></ul></ul>
  3. 3. DESIGN DRIVES BUSINESS Designing Experiences Business Innovation
  4. 4. CONTINUUM CREATIVE THINKING BUSINESS LOGIC
  5. 5. DESIGN THINKING Design Thinking is the strategic process we use to produce tangible results. It ’s about generating new ideas, not reworking old ones. It’s about understanding people, not just what the numbers say. It’s a way to find solutions that satisfy the needs of both the business and the customer to create product and service encounters that generate desire, create delight and inspire loyalty.
  6. 6. GLOBAL PERSPECTIVE, REGIONAL SENSITIVITY Los Angeles Boston Milan Shanghai Seoul Our offices Recent fieldworks
  7. 7. MAKING AN IDEA AS BIG AS IT CAN BE Service strategy Digital design Environment design Product design Brand design Experiential modeling Systems design Business design Technology Development Front of House Back of House DIGITAL TOUCHPOINT ENVIRONMENT TOUCHPOINT STAFF TOUCHPOINT PRINT TOUCHPOINT PRODUCT TOUCHPOINT CONSUMER COMPANY
  8. 8. ENVISION NEW EXPERIENCES
  9. 9. Prototyping is an essential part of business innovation, and we live by that principle ourselves. We have prototyped our organization for a year to get it right and are now ready to talk about it.
  10. 10. SERVICE DESIGN IMPACTS MANY INDUSTRIES <ul><ul><li>Hospitality Services: </li></ul></ul><ul><ul><li>How can we improve the experience of room service in hotels? </li></ul></ul><ul><ul><li>How should our staff be organized to deliver on this experience? </li></ul></ul><ul><ul><li>Health Services: </li></ul></ul><ul><ul><li>What should the patient experience be like in a blood lab? </li></ul></ul><ul><ul><li>How can we design an environment that meets what patients and technicians really need? </li></ul></ul><ul><ul><li>Government Services: </li></ul></ul><ul><ul><li>How can we help people process their tax forms? </li></ul></ul><ul><ul><li>What kinds of online tools and touch-points will help? </li></ul></ul><ul><ul><li>Financial Services: </li></ul></ul><ul><ul><li>What will banking mean for people in 2020? </li></ul></ul><ul><ul><li>How will this customer experience ensure that we are differentiated and relevant? </li></ul></ul>
  11. 11. Selected cases
  12. 12. DIAGNOSTICS FOR EMERGING MARKETS DAKTARI CD4 cell count, moving the lab to the village. http://continuuminnovation.com/advancedsystems/Work/Portfolio/Daktari.aspx#/sort/industry/filter/26/single
  13. 13. UNENCUMBERED MEDICATION INSULET Improving the lives of people with diabetes. http://continuuminnovation.com/advancedsystems/Work/Portfolio/Insulet-OmniPod.aspx#/sort/industry/filter/26/single
  14. 14. HOSPITAL OF THE FUTURE HERMAN MILLER A patient environment that promotes health.   http://continuuminnovation.com/advancedsystems/Work/Portfolio/Herman-Miller-Compass.aspx#/sort/industry/filter/25/single
  15. 15. GROWTH IN EMERGING MARKETS PAMPERS Diapers for emerging markets http://continuuminnovation.com/Work/Portfolio/Procter---Gamble-China.aspx#/sort/industry/filter/2/single
  16. 16. SOCIAL INNOVATION GRAMEEN FOUNDATION Creating leaders for the field http://continuuminnovation.com/Work/Portfolio/Grameen-Foundation.aspx#/sort/industry/filter/24/single
  17. 17. SOCIAL INNOVATION ROCKFELLER FOUNDATION Design for social impact http://continuuminnovation.com/Work/Portfolio/Rockefeller-Foundation.aspx#/sort/industry/filter/24/single
  18. 18. continuuminnovation.com

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